Consequently,
Hachette livre extends france its:
Will digital relaunch the book? Moreover, It is the bet of the publisher Hachette Livre which opens a shop on Tiktok Shop for France. For example, It thus extends an approach carried out in the United States and in Great Britain. Meanwhile, The publisher intends to rekindle the taste for reading young generations by adapting to their digital presence.
Interact with young adults where they are
Hachette Livre wants to reach new audiences. Therefore, especially young adults, settling in where they are already interacting with cultural content. In addition. Similarly, the publisher will support the authors by offering them to dialogue with their communities via comments, interactions and live shopping sessions. For example, Tiktok highlights the #Booktok dynamics, a community on Tiktok that generated 60 million videos around the book.
The editorial staff offers you by sector of activity:
The Tiktok Shop Hachette store includes various proposals of books with novels. For example, cooking books, creative hobbies, adult and practical life coloring. The store will be put forward by content creators. certain authors, in order to offer an immersive experience of literary discovery.
France after the United States and Great Britain
For the publisher, this is the international continuity of its strategy. Hachette Book has already opened Tiktok Shop Hachette UK and Hachette Book Group in the United States. The French teams of Tiktok Shop collaborate closely with the publisher. Hachette delivers Tiktok Shop to meet a new generation of readers.
« Our ambition is to make reading more accessible. more hachette livre extends france its visible and more engaging for young audiences, by anchoring it in their daily digital uses »Confirms Guillaume Pech-Gourg Director CRM and Digital Marketing of Hachette Book. “” Our community will be able to move from inspiration to the purchase of a book. directly from the application »Advertisement mehdi meghzifene de Tiktok Shop France. “”Thanks to shared content via #Booletk. Tiktok was able to give back to read and share his favorites from a new angle.He adds.
A publishing group with 2.8 billion euros in turnover
Hachette Livre is a subsidiary of Lagardère SA. a global group for the general public publishing, with 2.8 billion hachette livre extends france its euros in turnover in 2024. The group is present in 12 languages mainly in French, English and Spanish with 15,000 new features per year.
The Hachette Group delivers claims the place of the third global group for the general public publishing (trade. education), with the position of n ° 1 in France, n ° 2 in the United Kingdom, n ° 3 in Spain, and n ° 4 in the USA (in trade). More than 200 publishing brands are part of the group. Hachette Book covers all the segments of the consumer publishing: fiction. essay, pocket book, youth, illustrated, travel guide, school, parascolary and fascicles.
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