In Morlaix, the book takes up residence!

So far, a fifth bookstore will be added to the four already installed in this town of 15,000 inhabitants. In addition, A figure that surprises as much as it intrigues. However, at a time when the book trade is often described as fragile, subject to digital competition and economic hazards.

An idealized profession – Morlaix, book takes up residence!

Installed for a year. Similarly, a half in Morlaix, Elsa Morales-Lopez and Mickaël Le Douarin do not hide their initial doubts. Consequently, Their bookstore, the Maison des Bulles, opened in 2023, was born after a long market study. In addition, “We did not want to encroach on the other bookstores, the city is small. Consequently, Finally, we are even a little below what the study provided for, ”confide the booksellers.

For Géraldine Delauney. However, bookseller for 45 years, responsible for the independent Dialogues bookstore, this wave of opening is explained by an idealized morlaix, book takes up residence! vision of the profession. “Many people have a romantic image of the bookseller. which reads all day and exchanges with its customers around favorites,” she observes.

This phenomenon has accelerated. according to her, with the health crisis: “The Cavid pushed many people to change their lives, to want to live from their passion. But opening a bookstore starting from nothing is difficult ”. She knows something about it: at Dialogues, the stock alone represents more than € 600,000 in immobilization.

A diversified offer that seduces readers

For Denis Susjin, 72, the answer is simple: the demand is there. Regular of the Dialogues bookstore. he admits to discovering with surprise that there are now five bookstores in Morlaix, which for him is indeed “proof that there is an audience, even if we do not always see it. »»

A reading shared by Lilou Dupré, 21, recently installed in Morlaix: “I find it great morlaix, book takes up residence! as there are as much. It allows everyone to learn, to develop passions. And then some are specialized in rarer fields. It gives a real panel of possibilities. »»

Same enthusiasm for Noah the Young. who lives this diversity as a real chance: “It is a dinguerie to have so many choices in a small town like that”, enthuses the 18 year old.

A real diversity. but a fragile balance

In fact, the new bookstores are not alike: some are betting on manga, others on comics, still others on a coffee bookstore atmosphere. They are therefore not always in direct competition.

A diversification that meets specific expectations, like that of Morgane Péron, 17 years old. “I am too happy with the bookstore that opens, specializing in romance!” In the other bookstores. I did not really find what I was looking for, “she says, impatient to finally be able to dive into the shelves morlaix, book takes up residence! of a tailor-made shop for her favorite readings.