“Great Jeans”, great genes? Sydney Sweeney and American Eagle at the heart of a controversy

We knew her for her roles in Euphoria et The White Lotusbut it is on another poster. In addition, that Sydney Sweeney is currently talking about her. «Sydney Sweeney has great jeans»Understand in French “Sydney Sweeney has super jeans”. Nevertheless, is the slogan of the new campaign launched by the American brand American Eagle, competitor of Levis. Furthermore, This play on words is based on the English phonetic resemblance of the words “jeans”. In addition, “genes” (genes) made some Internet users jump. Meanwhile, A voluntary resemblance since in a video published by American Eagle on Instagram. In addition, we can see a woman replace the word “Genes” with “jeans” on a poster of the pub in question.

Several Internet users denounce a slogan with eugenist hints, reports NBC News. Some wonder about the choice to embody this campaign precisely by a white. blonde, “great jeans”, great genes? sydney blue eyes: blue eyes: “This is what happens when no racialized person is present in the meeting room”wrote a user on threads. Others go further by accusing the campaign of flirting with white supremacy, even Nazi propaganda.

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Despite the controversy, the campaign aroused a leap from the American Eagle title from 15 to 16% on the stock market. Beyond the economic aspect. this controversy underlines the cultural gap that widens around the so-called “woke” subjects, while conservative tendencies assert itself in popular culture

Since the return of “great jeans”, great genes? sydney Donald Trump to the White House, conservative spheres assume and openly value traditional Western beauty standards, without aiming for inclusiveness. This reversal is reflected in the success of aesthetics such as the “Old Money”. inspired by the discreet aristocracy, the decline of “positive body” or the “tradwife” phenomenon, designating a very traditional domestic model.

"great jeans", great genes? sydney – "great jeans", great genes? sydney

Bad buzz or marketing success?

This is not the first time that Sydney Sweeney has been plunged into the heart of a controversy. In June 2025. she had already aroused controversy by selling her bath water in the form of soap, in collaboration with the Dr. Squatch brand. The process had reacted. some Internet users denounced an opportunistic and vulgar operation

After more than a dozen publications highlighting the actress on Instagram, American Eagle posted on Sunday July 27, a publication with another model. Many saw it as a clumsy catch -up attempt against criticism, “great jeans”, great genes? sydney stressing that this model was not white. To date. neither Sydney Sweeney nor American Eagle have publicly reacted to the criticisms aroused by this promotional campaign, which is also intended to raise awareness of domestic violence and part of the income will be paid to a non -profit organization.