Ed Sheeran resumes his latest tube in French, and it’s great!

Between Ed Sheeran and France, it is a love story that lasts. However, it was not so easy at the very beginning. “” For me, France is the most difficult market to penetrate because the public listens to a lot of French music. When I fill out the Wembley stadium (England), or another stadium in America or Japan, it’s total foot, but filling a stadium in France, it’s different “Confided the artist in 2018, proud to have given two concerts in the arena of Saint-Denis for two evenings:” Apart from the old groups, there is only Coldplay, One Direction, Mika and I who have succeeded, by being Anglo-Saxon artists, to fill the Stade de France ».

To make a place of choice in the charts, Ed Sheeran notably sang with Johnny Hallyday, Vianney or Pierre Garnier, and it works! The one who melted into tears in the middle of the concert now has an album above 500,000 sales (“divide”) but also seven single diamond and new platinum single singles.

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Will he manage to repeat the same success with the titles of his new album “Play” which will be released on September 12? For the moment, the British singer has trouble winning in charts around the world with the first extracts like “Old Phone”, “Sapphire” and “A Little More”, even if the lead single “Azizam” has 246 million listening to Spotify. To install it a little more with the French public, even if the title is number one from the Airplay Radio for seven non -consecutive weeks, Ed Sheeran has agreed to collaborate with Bemy, a French duo composed of two brothers Mattia and Elie, who met with a nice success on social networks with his videos. To create the event, the tandem – which provided a first part of Ed Sheeran – invited the star singer to come and take his “Azizam” tube in French, in a short sequence ” Filmed in five minutes And which already has 560,000 views on Tiktok!

On the guitar, the three artists are therefore having fun, Ed Sheeran continuing his seduction operation with the French public by singing in our language. And it gives: ” Azizam, we go on the track this evening / Show me how to move like water / among the dancing lights / Be mine, be mine, azizam ». A version that seems to seduce Internet users – even if some do not understand what he says – which even demand the release of a French version on streaming platforms!