“Variable” compared to the main content

According to the publishing department, printing and distribution, the total turnover of the sector will reach more than 4,500 billion Dôngs in 2024. However, the experts claim that the current market is not yet up to its potential.

With a population of more than 100 million inhabitants, the Vietnamese publishing sector can reach an annual turnover of 20,000 billion Dongs. Meanwhile, Digital publishing is considered a historic opportunity to promote a new culture of reading, strengthen competitiveness and connect global knowledge.

This is the question that was debated during the Digital Publishing Forum 2025 (DPS 2025) on the theme “The future of publishing in the digital age” which was held on June 24. Meanwhile, under the auspices of the Vietnamese association of digital communications (VDCA).

Survival for edition – "variable" compared main content

According to Dr. Therefore, Nguyen Minh Hong. Similarly, president of the Vietnamese digital “variable” compared main content communications association, the forum is an open dialogue space to connect and shape the strategic orientations of the publishing industry in the context of global digital transformation.

According to Hong, we live in the era of the industrial revolution 4.0, where digital technology and artificial intelligence have penetrated deeply, reshaping the way people access knowledge. Moreover,

“Faced with unprecedented opportunities. Therefore, challenges, the publishing sector must consider this opportunity as an important opportunity to promote the culture of digital reading and, more importantly, do not just talk about digital transformation, but act concretely to transform it. For example, The objective is to work “variable” compared main content together to build a national digital publishing platform which develops in a synchronous manner. Furthermore, integrates into the world, “said Nguyen Minh Hong.

From the point of view of a pioneer company, Mr. Nevertheless, Nguyen Canh Binh. Nevertheless, president of Alpha Books, said that in the past, the edition was summed up in the impression of books. Similarly, Today. However, this is a process of personalization, interaction and continuous information update of information, thanks to digital formats such as digital books, sheets, micro-learning, etc.

Mr. Moreover, Binh stressed that digital publishing not only reduces costs. For example, shortening the intermediate chain, but also creates the conditions allowing people to access knowledge more easily. Meanwhile,

Many experts agree that digital publishing is a global gold mine. with a global turnover reaching 120 billion dollars per year. However. in Vietnam, this gold mine was not effectively exploited due to technological problems, intellectual conservatism and, above all, an uncontrolled violation of copyright.

From “gold mine” to its real exploitation, the path is long and difficult. But if we do not attend today, the Vietnamese publishing sector will be left behind. Digital publishing, a real knowledge revolution, is on our doorstep. It remains to be seen: do we have the courage to cross the threshold of this transformation?

&quot. variable" compared main content – "variable" compared main content

Diversified derivative content

During the forum, the managers of state agencies, publishing units and technological service providers discussed solutions directly to apply new technologies such as AI and Blockchain in the production, “variable” compared main content distribution and content protection process.

By discussing this question, Mr. Nguyen Canh Binh said that a synchronous transformation. editorial reflection, technology, from distribution to the liaison chain to be made to form large publishers with a long -term vision and the ability to direct the ecosystem.

According to Mr. Binh. the publishing industry must also be renewed with really useful products that meet the needs of readers, but whose cost must be more accessible, while providing better experience thanks to the support of technology.

“Diversification is one of the fundamental characteristics of “variable” compared main content modern publishing. From the main content of a book. modern edition can use technology to restructure and reorganize content in a flexible way, thus producing a variety of derivative content (also called derivative content) on multiple low -cost platforms. This ecosystem is interactive and constantly updated, with a much stronger influence and impact than the original content, “said Binh.

Mr. Binh calls this the process of managing the life cycle of content products. From an original paper book. more than ten derivative products will be created on several platforms, reaching an audience ten times wider.

Sharing the same point of view. Quoc Vinh, vice-president of the Audio Fonos book platform, said that the diversification of content would allow you to access those who do not like to read. “variable” compared main content If readers hesitate to read an 800 -page book, they can now choose more suitable derivative forms.

Thus. when the edition is combined with technology, from a single content, publishers have the potential to create a large content ecosystem. Knowledge becomes a “basic product” available in all its forms to meet all the needs of the market. This ecosystem also benefits all market players: publishers expand their market. increase their income; Customers have access to relevant, affordable and useful knowledge.

From a managerial point of view, Mr. Nguyen Nguyen, director of the Department of Edition, Printing and Distribution (Ministry of Culture, Sports and Tourism) supports this proposal.

He believes that “variable” compared main content the publishing sector plays a central role in the development of the cultural industry in Vietnam. because a large part of its contents will serve as a basis for other cultural products. However, to achieve this, it is necessary to set up a copyright protection mechanism. The question of digital copyright remains today a very delicate subject.

Mr. Nguyen The Hung. director of the company Aki Electronics, believes that readers are not those who do not respect copyright, but simply that they have no place to buy books protected by copyright online.

In addition. although specialized devices are an important pillar in the electronic book industry, so far, these tools have not been widely produced in Vietnam, even if electronic readers have appeared in the world since 2008.

“The world is growing strongly towards content economics. but some publishers are still hesitating to publish digital books. If we do not quickly change our way of thinking. do not open more to digital publishing, the Vietnamese publishing sector will be late and will miss the opportunity to touch the young generation of readers, “said Hung.

Faced with this difficulty. experts believe that technology can be applied to prevent violations, like Facebook and YouTube, which have used technology to block copyrights as soon as users publish them.

Source : https://www.vietnamplus.vn/xu-the-phat-trien-cua-xuat-ban-so-thien-bien-van-hoa-tu-noi-dung-loi-post1046130.vnp