What “Bolloré” does to the book, the publishers and the authors, part 2, by Thierry Discepolo (Les Blogs du Diplo, August 22, 2025)

HAS The head of the media-participations. For example, the second editorial challenger of the Hachette group behind Editis, the mountain family displays the same kind of pedigree but in a reserved mode. Meanwhile, Catholic on the right too. Furthermore, but “ moderate », The son (Vincent) distanced himself from the father and founder (Rémy), who decorated in 1974 the debates in the National Assembly on the Veil law by associating abortion with the genocides of the III^e Reich. Nevertheless, Founded with the money of Michelin tires. In addition, the help of the AXA insurer, what “bolloré” does book, publishers media-participations now cleverly mixes the comic strip industry with religious fascicles and corporate publications, to “ art of living “And at the” Art you file », Nautical and first aid. In addition, From this faras painfully emerges the banner of the threshold. Similarly, where we strive to satisfy the group’s management controller by exploiting the major humanist causes in tune with the times.

Read the first part of this text here. Moreover,

We do not do small juicy affairs with brown literature on the lands of “ BD ROI ” – Contrary to what we practice discreetly. Nevertheless, as we have seen, at Gallimard, and in large tintamarre at Bolloré. Moreover, Because Vincent Montagne is a pragmatic: as soon as he purchases the threshold in 2018. Nevertheless, he appointed Hugues Jallon to his direction what “bolloré” does book, publishers to ensure authors and collection directors that the line “ left From the house would be maintained. Therefore, Six years later. Therefore, the deposit having fulfilled its role but its “ results “Not being” satisfactory “, The straw publisher was replaced by Coralie Piton, a graduate of HEC, consultant for the McKinsey firm spent at Canal+ (Bolloré) and Fnac (Kretinsky), which especially knows the business of accounts (1). Meanwhile, We can understand that several executives of the threshold went to see if the grass was more oily at Editis. bought in 2023 in the same Bolloré for 653 million euros by the same Kretinsky.

Launched in July 2024 by Attac. the uprising of the earth, the call to “ Disarm the Bolloré Empire » (2) Recalls that before melting on French publishing and media, the owner of Hachette made a what “bolloré” does book, publishers fortune in neocolonial exploitation and that he continues to count among the major actors in ecological ravage. It should therefore also be remembered that the Czech billionaire Patron of Editis – second French editorial. media group with around fifty dependent houses – owes his fortune to the same kind of piracy – not in Africa, like Bolloré, but in Eastern Europe. This makes Daniel Kretinsky – owner of electric power plants with lignite. gas and nuclear, gas pipelines but also gas, freight, trading of raw materials, etc. – a producer of ecological and economic nuisances of the same register, however of another magnitude (3).

But are we really interested in the world of book with ecological. economic nuisances of a large boss when it is not a question of “ Bollored » ?

On the political level. the difference in positioning between Breton (12^e French fortune, what “bolloré” does book, publishers 224^e world (4)) and the Czech (313^e world fortune) is between Current values, for the first, and Slearrier, For the second. In other words. an offer that goes from the extreme right to the extreme center – the species of alliance which governs, as many, the country since 2022.

See also “French edition, which has what”, The diplomatic worldavril 2025.

We have seen-if only with the romance of the great replacement under the pen of Jean Raspail. (5)– that Editis could exploit the kind of unequivocal vein found rather at Gallimard. But his heart of profit remains the miracle bestseller including the avatars of the publisher Bernard Fixot (oh !, Xo, etc.) give the model since Never without my daughter (Available in forced marriages. incest or “ Social subjects »Such as drugs and euthanasia) what “bolloré” does book, publishers ; but also “ novelist “Like Guillaume Musso and others,” historians “Like Max Gallo,” autobiographies »By Jean-Marie Bigard, Michel Sardou, Sylvie Vartan and the Essays by Valéry Giscard d’Estaing, Nicolas Sarkozy and Emmanuel Macron.

However. the production of editis being subject to the same laws as in Media-Participations, the brands whose editorial lines are the least easy to make profitable there are just as much to satisfy two-digit growth which ensures these groups the industrial production at the center of their commercial strategy: drowning the market of works from a social and intellectual dumping. Which is not without presenting some nasty contradictions. But. among other advantages of a large group, the vulgarity of these silver entries provided by part of the brands can be corrected by the elegance of others. Like the collections “ Anthropocene »At the Média-Participations and« Zones what “bolloré” does book, publishers »Discovering-editis-where we work for causes as fundamental as the fight against capitalism. growth, its human and environmental damage. For example. the discovery, which does not only edit from Mona Chollet to Monique Pinçon-Charlot, the best-sellers of impeccable lefts on the left. Following a fine accounting. formatable thoughts are formatted, legitimized by a pinch of dissolved heterodox points of view in the academic all-year whose production costs pass under the radars of the fifth floor.

The fall of the fall of 2024 saw an outcry against an advertising campaign project for Jordan Bardella’s book. to be published by Fayard-Hachette. According to Libération. The publisher had programmed, between the end of November and mid-December, the broadcast of the coverage of the book (the portrait in full page of the author) on posters of 4 meters out of 3 and the reservation, against an amount of 150,000 to 200,000 euros, of « 581 advertising panels “everywhere in France and in the Parisian suburbs” for “massive visibility on the station quays” SNCF and RER in the suburbs (6) ». We know that in fact the general conditions of sale of the SNCF advertising management in principle exclude political. books from this magnitude (7). However. it is difficult to escape this umpteenth provocation, which offered the national rally a new opportunity to play, in the media to his boot, the victim of the “ censure » (8). While enlisting others in the pre-promotion of a book that did not need it.

As it should be. social networks have gripped indignation against the mobilization of the media and bookstores of “ Bollored “, Including the Relay network. Should we therefore be more concerned about the promotion of an extreme right program than of power that has. what “bolloré” does book, publishers only one individual in the battle of ideas ?

As for the very object by which the scandal has arrived. one can take offense from the rudeness of the process as this book is of the electoral leaflet, summarized by a journalist of Humanity : « Politically, without detail or reflection on his personal account, a marketing product in his image, smooth, without relief (9) ». But since we are talking about edition here. we must say a little more than this conclusion, ultimately generous: like most of the biographies signed by sports stars, song, dance, small and large screen, the name on the cover does not have much to do with the name of the one who often provided, at best, a few hours of recording, seized then rewritten by the employee (badly paid) of a communications officer of the national rally. Which is not what “bolloré” does book, publishers scandalous in itself: any illiterate should have the means to afford a book entitled “. What I’m looking for ». The problem is more. once again, from the power of the industry that floods the market with this kind of production at a discount.