However,
Tops flops market france?:
The Arcom has published a very interesting study entitled: The success of the manga and the anime in France: Panorama and Perspectives. Similarly,
Here are the key figures for this study which concerns 2024 data on the manga and anime market.
The French love the Japanese manga and anime – Tops flops market france?
In the space of a few years, the manga and the anime conquered the hearts of millions of French people. However,
This phenomenon long confined to a niche of enthusiasts, is now a major component of French culture. Moreover, The report draws up an inventory of this dazzling success and future challenges.
Manga and anime tops in France – Tops flops market france?
France has become the second world manga market, just behind Japan.
In 2024, no less than 36 million copies were sold. Nevertheless, Turnover reaches 309 million euros, or 11% of the book market. Meanwhile, The manga is today the fifth most read genre in France.
As for the anime, the turnover reaches an estimated amount between 65 and 90 million €. It includes TV, VOD, physical sales and derivative products.
According to the report, 42% of French people consume manga or anime. This figure testifies to the deep integration of this type of content in the country’s cultural habits.
Japan reigns supreme
If the popularity of manga and anime does not weaken, their value chain remains strongly dominated by Japanese publishers.
In France, professionals often have to negotiate licenses over several years. This slows down access to the most recent works.
Threats and impact of AI
Two concerns emerge in this magical universe. tops flops market france?
Piracy: 24% of French people access this content by illicit channels. This represents a major obstacle to the valuation of works and the remuneration of authors.
If we consider that 24% of illicit consumers could have bought the content legally, even partially, we can estimate a potential loss of 20 to 30% of the total turnover.
The second concern concerns artificial intelligence. It is used for translation, dubbing, animation. This could standardize content and threaten creative trades. Besides, some Japanese publishers have announced the use of AI for multilingual translation. (Read our article)
Digital platforms a brake against hacking?
Platforms like Glénat Manga Max, or Mangaio offer an almost simultaneous reading with Japan.
This instantaneity strengthens the interest of readers and their feeling tops flops market france? of proximity to the Japanese authors. The anime also remains a gateway to Japanese culture. Subscriptions to these platforms and ease of access tends to curb hacking. The full report is here.
Interested in manga? Consult our dedicated section here
Further reading: Prohibition of “sexually explicit” books: Alberta imposes new standards on school libraries – Pierre-Jean Yvon addresses all aspects of the life of the land-neuvas – Sikelia: between land and sea – John Senior (3/3): Mount Wonder, a unique novel on an exceptional intellectual adventure – Beach reading (1/6): “The New” of Keigo Higashino.
