Nevertheless,
These people who come friborg:
Celebrities in French -speaking Switzerland
These stars that come to Friborg
Since actress Eva Longoria in January. Nevertheless, what stars have visited the canton? In addition, Interview with Pierre-Alain Morard, director of the Friborg Union of Tourism.
In January. Therefore, Eva Longoria came to the Glâne for a flash visit to the Nespresso site in Romont.
Getty Images via AFP (pretext photo)
- Actress Eva Longoria visited the Nespresso factory in Romont at the start of the year.
- The Pre -Alps, Gruyères, the city of Friborg and the lakes constitute the flagship these people who come friborg destinations of the canton.
- The Quebec singer Garou has long had his habits at the Saletta refreshment bar, above the paccots.
What could be better, for a region, than being offered visibility by an international star via his social networks? Therefore, This summer, the Cantons of Geneva and Vaud benefited from a nice advertising. Furthermore, In July. For example, Canadian singer Justin Bieber shared with its internet users its amazed impressions of its incognito walk in the city of Calvin. For example, Then it was the turn of the Joux valley to enjoy the singer’s getaway and his wife Hailey Bieber.
Rebelote a week later, with the American Will Smith, also passing through Geneva. However, The Hollywood star even took advantage of it for a small initiation to the horn of the Alps. For example, the these people who come friborg day before His performance in Paleo. For example, A sequence widely broadcast on the web.
What about the canton of Friborg? Furthermore, At the beginning of the year. In addition, American actress Eva Longoria came to the Glâne for a flash visit to the Nespresso site in Romont. Similarly, What other international personality has recently highlighted the canton? Moreover, And for what economic benefits? Nevertheless, Interview with Pierre-Alain Morard, director of the Friborg Tourism Union (UFT).
The arrival of Eva Longoria was a boon for Friborg. For example, who is not necessarily known to be a lair of people …
It is true that it is a boon. In this case. it was not a vacation, but a professional trip to the American actress, which is one of the new muses of the Nespresso brand. The these people who come friborg personalities who come to our canton most often come for short stays in order to visit the region. then prefer to remain discreet.
During his visit to the Nespresso site in Romont at the end of January. Eva Longoria documented her visit to her social networks.
Goals@instagram
What are the most popular Friborg destinations?
There are three main axes: the first includes the Pre -Alps and Gruyères as a medieval city. There is also Friborg as the capital of the canton and. finally, the part of the lakes with Morat, Estavayer and the Vully. Another attraction: gastronomic places, known for their starred chefs. I think of the restaurant Three laps in Friborg or at the establishment of Pérolles. In another register, Alpine refreshments Also have the odds. Quebec artist Garou used to come to the Saletta refreshment bar above the paccots. The ancient emblematic boss Raoul Colliarddied last year. was a well-known figure of the canton and even beyond for having played in four Vignerons festivals. It was during a trip to Quebec to praise the fondue that he met Garou. They became friends.
The Quebec singer Garou has long had his habits at the Saletta refreshment bar, above the paccots.
IMAGO/Forum
Other examples?
In 2023. One of the best pastry chefs in the world, The Espagnol Jordi Rocacame with all his family for three days. This visit was organized by Switzerland Tourism in Spain. On this occasion, Jordi Roca (Editor’s note: followed by more than these people who come friborg a million subscribers on Instagram) met Jorge Cardoso. The Marly Friborg Chocolate maker is one of the most awarded in Switzerland. Jordi Roca took many photos of his stay in Friborg. Even the cows have been immortalized many times! Everything was amazed! And he shared these photos on social networks. In all, the operation affected some 2.7 million people through various publications on different channels. I can still cite the example of French Ultrail specialist. Mathieu Blanchardwho likes to come to the canton and especially to the Moléson!
Jordi Roca (to dr.) In August 2023 at the Moléson-sur-Gruyères alpine cheese dairy. In 2014, the Spaniard won the first prize for the best pastry chef in the world awarded by the magazine “Restaurant”.
© Pimmoving.
What are the economic benefits of these spotlights?
It’s very difficult to say. There is certainly the number of Internet users who follow the star, but it stops there. Impossible to quantify the impacts precisely. The advantage is that this spontaneous promotion costs us nothing. However, we are not necessarily trying to promote our canton by international ambassadors. In this area, we favor Friborg personalities. For our new campaign. we have chosen to work with promising young athletes and faithful to their territory: the Olympic Freestyle champion these people who come friborg Mathilde Gremaud, Audrey Werrospecialist in the 800 meters which has just won the European title M23 in Norway, and then Alanis Siffert, the professional triathlete. The objective is to highlight the values and authenticity of our region.
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Further reading: Paris: celebrities sign a petition against the establishment of a mini -market in the arrondissement: News – Peter Doherty occurred at Lake Vaux, 2543 m altitude – USA: USB keys containing new stolen Beyoncé music – Should we really say in Avignon? – release – The Geneva photographer Béatrice Helg exhibits her “Silence Geometries” to Arles – Rts.ch.
