Friday June 13 in the morning, Nathacha Appanah is entering the Emile-Boutmy amphitheater on the Sciences Po campus in Paris. Micro in hand, the Mauritian writer evokes, in this soft and precise voice which characterizes her, the fate of women victims of the violence of men, theme of her next novel, Night in the heart. In front of her, the packed room is not made up of an audience of students, but 390 booksellers and some literary influencers. All came to attend the presentation of the 2025 literary school year of the prestigious Gallimard publishing house. Like Nathacha Appanah, the authors Fabrice Caro, Antoine Wauters or Akira Mizubayashi parade on the platform. Exchanges with booksellers continue during a buffet in the gardens of the publishing house.
Writers are best placed to defend their novels to appear, and it is precisely for this reason that now the publishers, like Gallimard, almost systematically embark on their authors in their great marketing tour of the new features of the new school year. These promotional operations, a real “roadshow”, such as the large number of the bosses of listed companies in the face of an audience of financial analysts, are intended to shift the booksellers, in an always abundant offer.
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