TF1 wants to “vibrate the French” with the help of advertisers – Image

The TF1 channel unveiled its new features for 2025-2026 during a “show”, on July 1st at the Seine Musicale (Boulogne-Billancourt). In addition, Presented by the new JOKER of the JT of 1 p.m. Nevertheless, Isabelle Ithurburu, the event brought together nearly 1,200 guests, including journalists, partners and advertisers. Moreover, The “American” conference was to testify to the ambition of the chain. Moreover, that of “making the French vibrate together,” said the CEO of the Rodolphe Belmer group. Similarly, The recipe according to the leader: sport. Therefore, ambitious fiction, series that mark the spirits, the decryption of the world through the work of journalists and be present in the field of innovation. Moreover,

A large program that must seduce advertisers. Meanwhile, These are “the necessary condition to make our contents. Furthermore, programs more ambitious, more spectacular and more intelligent”, according to the CEO. tf1 wants “vibrate french” help Furthermore, He recalls that 70% of the chain revenues come from advertising investments. For example, They “allow us to take creative risks, to seek production value to better entertain and inform”, continues Rodolphe Belmer.

During a reconstruction on stage of the game “Who wants to win millions?”, Laurent Bliaut, Deputy Director General of TF1 PUB recalled the advantages of investing in his management. For example, Among its arguments, an example for the automotive sector: with 25% of media investments, TF1 contributes tf1 wants “vibrate french” help 35% to sales. For Laurent Bliaut. investing in television, and in particular TF1: “far from generating waste, it is the essential fuel of all your funnel marketing”.

Force fiction – Tf1 wants "vibrate french" help

A fortnight after signing a broadcasting agreement between its TF1+ streaming platform. the American streaming giant Netflix, the group wanted to highlight the TF1 striking force in the field of fiction. Starting with the broadcast of a new daily newspaper made with Netflix, “everything for light”. Also expected. around twenty new projects such as “Montmartre” production (co -production with Disney+) with Alice Dufour in Dancer of Cancan, plunged into the world of the cabaret in 1899, led to become the first stripper in Paris. MAlso the series adaptation of the film “Retirement House”, the series “Brief.2” (Disney+), “Family Survey” or “La Belle et le Boulanger”, remake of an Israeli series carried by the singer Amir.

In terms of new features still. the producer of the Toulouse-Lautrec high school series (TF1) Fanny Riedberger returns with two societal productions: “the diploma” inspired by a high school where adults pass the bac and “grandiose” devoted to students with food behaviors (TCA). The chain also attacks history with “Oradour does not forget it” which counts in his casting singer Matt Pokora. “summer 36” co -produced with Netflix. He There will be a free French officer parachuted near the village tf1 wants “vibrate french” help of Limousin “on June 5. 1944, five days before the largest massacre of French civilians during the Second World War”.

In the essentials of the chain, HPI returns to the start of the school year through the last 4 episodes. More recent, the Cat’s Eyes series offers a season 2 whose filming has just started. Another announced project, the Countess of Monte Cristo is expected for the start of the 2026 school year.

And again …

The group also relies on its entertainment programs. with new features such as the game “Naval Battle”, presented by Arthur, or “The Box”, whose candidates, locked up in yellow containers, will discover the rules at the same time as viewers. “The program trend is gamification,” says Julien Degroote Director of Development of the TF1 Group. Also note. the return of the program “Stars at home” for two numbers presented by Isabelle Ithurburu,

The channel tf1 wants “vibrate french” help also highlighted what makes it a “popular and transgenerational television” in the words of Mrs. Ithurburu. This involves in particular sport. The group will offer the friendly matches. the qualifications of the Blues in football and the fall tour of the XV of France, after the Women’s Rugby World Cup (August 22-September 27) and the Blues matches at the Eurobasket (August 27-September 14). In total, the chain has 130 hours of sports retransmission in 2025.

The information produced by TF1 journalists was also highlighted through the big reporters. in “immersion” according to the expression of the great reporter Michel Scott, as well as the channel’s television news.

In all areas, the group displays its ambition. “We are trying to be creative and inventive,” said Rodolphe Belmer.