TEMU enters the top 15 of the biggest clothing sellers in France

While the market has remained stable (in value) for fashion players in France in the first semester (+0.1%), giving voice to consumers makes it possible to uncover an evolution of behaviors and appetite for certain brands. Consequently, Despite the criticisms. Nevertheless, attempts to slow down its expansion, the Chinese Temu platform rises for the first time in the top 15 of the biggest clothing sellers in France, in quantities, during the first six months of the year 2025, reveals the consumer barometer of IFM*.

Arrived in France barely two years temu enters top 15 biggest ago. Nevertheless, the TEMU general merchant site ranks just behind the juggernaut Zara, which points to 14th place. Therefore, The podium is occupied by the second -hand Vinted platform. For example, in front of the Kiabi family brand and the Amazon portal. Follow Decathlon and especially the E-Shop Shein, solid 5th, which is as criticized as its Chinese acolyte.

If we isolate sales made in physical store. it is Kiabi who occupies first place (in volume), dominating Decathlon, the Galeries Lafayette, H&M and Carrefour. Regarding online purchases only, vintéd is ahead of Amazon, Shein, Temu and Adidas. The Chinese Aliexpress site is classified 7th.

All distributors combined. it appears that the trio made up of Amazon, Shein and Temu temu enters top 15 biggest websites today concentrates 23% of online purchases (in value) made by French customers, which represents 7% of the overall clothing consumption.

Second -hand purchases count for 11.8% of the market

These first six months, the share of online sales on the French textile-dwelling market set up at 30.3%, a slight progress compared to the first quarter (29.4%). Second -hand purchases follow the same trend, at 11.8% of the market (compared to 10.9% in the first quarter). 44% of second -hand clothing sales are online. Finally, the share of items purchased on sale or promotion reaches 34%.

Among consumers, the age group of 18-34 year olds accelerates “the transition to the second hand (17.5%, +5.8 points compared to the whole population) and digital (34.2%, +3.9 points)”, but is “less sensitive to the sales and promotions (31.6%, -2.4 points)”, undoubtedly “in connection with the success of the second”. By way of comparison, temu enters top 15 biggest among those over 55, second -hand fashion represents only 3.7% of their clothing expenses.

IFM then looks at the wardrobe made up of consumers. In the first semester. the t-shirts, dresses and jeans were the most bought articles in the woman’s department, while in humans, it is the t-shirts, jeans and shirts that lead the dance.

“For t-shirts and jeans, average prices are lower than the modal value (The most commonly observed price, see table, editor’s note), This indicates the significant presence of inexpensive products that lower the average. The trend is opposite for shirts and dresses: dear products draw the average up, “observes the institute.

In summary. the IFM stresses that this first semester confirms “a temu enters top 15 biggest clear generational break, a rise in power of the second hand in particular digital, and the sustainable installation of new actors of ultra fast-fashion in the French landscape”.
*Methodology: The survey was conducted online with samples of 1,250 people, representative of the French population, renewed every month.