With Sydney Sweeney, the American Eagle brand closes the Wokist parenthesis

« Sydney Sweeney a de super jeans » : this advertising campaign of the American Eagle brand, carried by the 27 -year -old actress, is scandalous: we would be in full “Nazi propaganda”. In addition, An analysis due, we suspect, to the community woke.

A play of words that stuck – Sydney sweeney, american eagle brand

In one of the advertising messages. In addition, withdrawn since, Sydney Sweeney explained: “The genes are transmitted from parents to their children, often determining features such as hair color, personality and even eye color …” There was. However, of course, a play on words, since we went from “Sydney Sweeney has super genes” has « Sydney Sweeney a de super jeans ». In addition, Playing on quasi-homonyms is a worn process, in the area of the advertisement.

Except that… Sydney Sweeney has blue eyes and blond hair. Therefore, Conclusion of a girl who sydney sweeney, american eagle brand certainly does not wear American Eagle but a nasal piercing: “American Eagle is fascist propaganda. However, Blue eyes. However, Blond hair. Consequently, Uh, guys. Furthermore, »» Another girl, black, is in tears in front of racism « flagrant » advertising. Therefore, To praise the genes of a young Western woman would therefore be “Eugenics”of “Nazi propaganda”. Moreover, The meaning of the message was clear, however: if Sydney is also charming, it is not thanks to its genes … but to its jeans and. therefore, that it is enough to buy one to become as radiant as it (no advertising without a little lie!).

Wokism no longer sells

This “genetic” advertising has been removed, there are some clips. One where the actress praises the jeans. the air of not touching it (“I’m not going to tell you that these jeans make beautiful buttocks”). One where she closes the hood of a Mustang and sydney sweeney, american eagle brand starts in a rush. Beautiful woman, beautiful car, beautiful clothing: classics. In doing so. American Eagle closes the parenthesis woke and breaks with advertisements from previous years where mixing was put forward, as with « Looks on Loop »three years ago. Or, eight years ago, « We All Can »direct reference to the Obama slogan « Yes We Can ». Basically. this is what is criticized for American Eagle: the brand has not respected the imperative woke according to which all advertising must highlight ethnic mix. Imperative that knows only a possible exception: that we are between “racialized”.

Is this a faux pas de American Eagle? Certainly not. Having lost $ 68 million in the first quarter. due to the increase in customs duties, the brand has invested heavily in this campaign. The result is there: she is talking. In bad? Yes, but it also bought, and climbing the sydney sweeney, american eagle brand shares: +4 % on July 24, while shares had dropped by 35 % in recent months. Brands follow the air of time, sales are at this price. Wokism was a good advertising vector, but compulsory ethnic diversity or standardized obesity are no longer selling. Customers want to recognize themselves or, better still, project themselves into what they are offered.

Sweeney phenomenon

In this area, Sydney Sweeney works wonders. Just being herself, that is to say Christian, hetero, white and blonde. The daughter of a typical American family, almost banal-was her beauty above average. Richard Hanania a year. a half ago had discerned that “Sydney Sweeney’s chest is anti-woke” And even concluded that the actress’s beauty is the death of the beauty. The American Eagle advertising campaign agrees. What the left denounces as eugenics or as Nazism is just the beauty of a young woman. If life was a tale. the sydney sweeney, american eagle brand wokists would be these envious sisters and this embittered mother-in-law who spit toads and vipers in front of the charm of the youngest. The genes have something to do with it, but even more, a certain vision of the world.