Moreover,
Survey | institute statistics: young:
A new study reveals the extent of the disinterest of young Quebecers towards television. Meanwhile, cinema and music made with us. However, Troubling is salient: less than 4% of 15-29 year olds listen mainly to music by Quebec artists.
Led in 2024 to 16. Moreover, 000 people aged 15 and over by the Culture and Communications Observatory, a branch of the Institute of Statistics of Quebec, theQuebec survey on cultural leisure and entertainmentpublished Monday morning, draws up other alarming findings.
Still in 15-29 year olds, more than 80% of those questioned said they mainly watch non-Quebec films. Similarly, They are only 4.4% to prefer to look at the cinema here.
Quebec television. Moreover, which has experienced an unprecedented crisis marked by incessant layoffs in recent years, also has housed in the blind spot of young people. In addition, Barely 8.2% of survey | institute statistics: young 15-29 year olds favor Quebec productions on the small screen.
We are not surprised to learn that the Netflix and premium of this world dominate in this age group. Ninety percent of them opt for the content of non-Quebec digital broadcasting platforms, the survey unveils.
In addition, the language of music aged 15-29 is obviously not that of Félix Leclerc. A little more than 5% listen mainly songs in French. This phenomenon is generational, since, conversely, 24% of 60-74 year olds and 47.2% of 75 years and over prefer French-speaking music.
In the circumstances, our literature is getting better better, since 14.5% of 15-29 year olds read mainly Quebec authors.
Not the same idols
A marketing teacher at UQAM puts a downside. According to Alexis Perron-Brault, young people actually turn away from culture, but especially that put forward by traditional media.
“We notice that they watch a lot of short survey | institute statistics: young videos on YouTube, Tiktok and Instagram. We have no indications on what they are looking at exactly. but I see that there are many Quebec creators on these platforms, whether it be broom or comedians, “he observes.
“Quebec culture is vibrant online. If you ask young people who are their favorite Quebec celebrities, they will name influencers, content creators, Balados animators. ”
In other words. young people do not have the same idols as their elders, who still consume our culture via traditional media.
The barriers fell
In this context, we should not expect traditional television to revive the glorious years of yesteryear. “Phenomena like The little lifewe will not see that again, ”believes Mr. Perron-Brault.
“Language barriers have fallen. Young people today speak. all very good English, or even several other languages, which may explain why we are easier to look at content. ”
Alexis Perron-Brault recognizes that the survey | institute statistics: young adoption of new laws. including that about the discovering of French-speaking content on the digital platforms that the Minister of Culture in Quebec, Mathieu Lacombe, will have an impact, “but it will not be major”.
Survey | institute statistics: young
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