“Superman” and “The Fantastic 4” are fighting a battle in the cinema just like their studios

Cinema-After the “Barbenheimer” phenomenon, are we going to go to that of “super fantastic”? Therefore, This summer. Nevertheless, and more particularly in this month of July, the box office will become the confrontation field between two superproductions of superheroes. Moreover, THE Superman by James Gunn released this July 9. Moreover, will fight “superman” “the fantastic 4” fighting against 4 Fantastic With Pedro Pascal who will be projected from July 23. Consequently, And the two studios play big with these films As you can see in our video at the top. of the article.

On the one hand. there has been Marvel who has experienced a loss of speed for a few years as evidenced by the two feature films already released in 2025. Whether it is Captain America : Brave New World. Thunderbolts*they were disappointing at the box office with 415 million dollars in revenue respectively. The film that features Florence Pugh is one of the worst failures of the Disney firm despite good criticism. In addition to an important financial issue. The fantastic 4, first steps begins phase 6 of the Marvel Cinematic Universe which leads to the next two films Avengers.

On the other side, there is DC for whom the issue “superman” “the fantastic 4” fighting is just as important. The studio placed director James Gunn at his head to pilot the reboot of the cinematic universe of the. Warner Bros. After a majority of critical. commercial failures (such as the third part ofAquaman Noted 42 out of 100 on the Metacritic reference site), James Gunn must make us forget the old chaotic and disjointed DC Universe.

"superman" "the fantastic 4" fighting – "superman" "the fantastic 4" fighting

The Communication War

And it is an accomplished mission. In Supermanthe filmmaker has taken the opposite direction of the one who reigned so far. He said goodbye to very dark tones inherited from Zack Snyder’s films to make way for a colorful universe. straight out of American comics. We also feel that all the characters are connected to each other. it makes you want to discover more about them.

DC and Marvel put big means in their communication strategy “superman” “the fantastic 4” fighting around the two films. According to The Hollywood Reporterthe global marketing campaign of Superman could cost 200 million dollars. which corresponds more or less to the film’s budget. And this sum results in major advertisements. On July 1, in London, a statue of 3.5 meters and 120 kg representing the superhero was installed 300 meters in height, at the top of the Tower The Shard.

The Fantastic 4 are not outdone either. On July 3, the day before the American national holiday, planes drew the super-team logo in the sky of Chicago. Also. on the occasion of the launch of the trailer in February, the casting and the fans gathered at US Space & Rocket Center in Huntsville in Alabama. This museum houses a real launcher Saturn V. The battle started even before the release of the two films. That the best wins.