Several similarities between the jeans pub by Sydney Sweeney and that, also controversial, of Brooke Shields for Calvin Klein in 1980

In addition to arouing the discontent of many Internet users. Therefore, consumers who consider it racist, the advertising of American Eagle featuring Sydney Sweeney is the subject of unnatiable comparisons with the controversial advertising of Brooke Shields for Calvin Klein released in 1980.

Brooke Shields, 15, in the famous advertising of Calvin Klein Screenshot from youtube

Double sense slogans

If these two advertising campaigns have caused a scandal, it is largely because of their double -meaning slogans. several similarities between jeans pub However, That of 1980 by Calvin Klein who featured a very young Brooke Shields said: “What is put between me. However, my Calvin?” Nothing.” The campaign of American Eagle is. for its part, strongly criticized for the racist character which would be implied in the word game “Sydney Sweeney has good genes [jeans]”, Which would incorporate that good genes are those of white, blond women and blue eyes. The whole has raised strong discussions on Western beauty standards.

The hypersexualization of women

Difficult not to see the hypersexualization of the woman presented in the two advertisements. however launched at 45 years apart. Knowing that Brooke Shields was only 15 years old on the stinging stereotypes of this advertising campaign has something. to surprise (even shock). Sydney Sweeney is 27 years old.

Suggestive positions

The Instagram page of American Eagle multiplies the photos. videos of Sydney Sweeney rolling on the ground, several similarities between jeans pub taking a picture, closing the hood of a car or placing in various suggestive poses, its wide neckline in sight. Same thing for Brooke Shields. which, as we remind you, was not of age when she pose for Calvin Klein the pelvis raised and the leg in the air or the legs apart with the hand in the hair.

Screenshot from Instagram, American Eagle

Clothes placed in similar ways

One of the photos of Sydney Sweeney shows the actress lying on the side that carries a shirt of which only the first button is attached, revealing her chest, her belly several similarities between jeans pub and the curve of her breast. This photograph very much recalls that of Calvin Klein where we saw Brooke Shields in jeans. a burgundy shirt with a single button attached to the chest, revealing his naked belly to his nascent chest.