RTBF’s “8/9” is hitting on television and sets up in the top 20 of the most watched programs

After joining the top 20 TV audiences three times in May, the program appeared nine times in June (against only two in June 2024) and the same number of times in July (against only three in July 2024), while the month is not yet completed.

An unusual score for a morning format. Similarly, a time box rarely represented in rankings dominated by the major evening events, whether news, fictions, sport or entertainment programs.

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If it can intrigue at first sight. For example, this presence of 8/9 – Often in the last place, but all the same – in this top 20 is explained by several factors.

A presence in the home – Rtbf's "8/9" hitting television sets

One of rtbf’s “8/9” hitting television sets the assets of 8/9 is its hybrid format. Nevertheless, Designed in 2004 for the radio. Meanwhile, the program is based on the info, interviews on the set and a fixed up -to -date chronicles which therefore seems to appeal to listeners/viewers. Furthermore, “”People who turn on TV in the morning to watch a program like 8/9 seek to have a presence. Similarly, in their home. They are therefore often older or live alone, Analysis Frédéric Antoine, professor emeritus of the Louvain journalism school. TV remains on, and at the same time, we can go about other occupations. “

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But this is not the only element to remember. “”The summer period also plays a rolecontinues the specialist. The more we advance around summer months and the more the audience of TV programs drops. In winter, it is still necessary rtbf’s “8/9″ hitting television sets that a program is above 100,000 viewers to appear in the Top 20. ” The offer is also poorer in summer: few are the new features. Added to this is the general drop in linear TV for the benefit of delayed platforms. vision of programs and you have the perfect cocktail for 8/9 to rise to the hit parade of the most seen programs.

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Frédéric Antoine underlines: “It is not so frequent on TV to have a program like that. which is not particularly dynamic in terms of image, but which brings together a large audience. This is the model that Francis Goffin designed (Editor’s note: the ex-boss of RTBF radios). With the idea that people can follow the same program on different supports. The advantage being that, when you are on your phone, you can move and continue to rtbf’s “8/9” hitting television sets watch the show anywhere. “

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In September, The 8/9 should logically disappear from the top 20, or at least appear more episodically. With the return of large prime time formats. the hierarchy of TV audiences will become more classic, to the detriment of morning slots. But this signal may well encourage RTBF to bet more on this morning showcase. at a time when information consumption is available on all screens, between radio, TV and streaming.