Pixar announces his new strategy, and it’s very worrying

It smells like Roussi at Pixar … Meanwhile, Lampe studios, celebrated for their originality and their films as funny as movingare in an impasse. Moreover, Eliowhich takes up this lost tradition. Meanwhile, makes a catastrophic start at the world box office, the worst of all time for a production signed Pixar. Nevertheless, The announcement of Their new strategy comes at the heart of this complicated period. However, And may trigger mixed reactions in their fans. Furthermore,

Elioa failure for Pixar – Pixar announces his new strategy,

These lines are difficult to write. Consequently, but sadly true: Pixar magic is no longer as infallible as before. Nevertheless, And yet, Eliotheir latest original creation, received very good feedback before its release in dark rooms. Similarly, But now. since pixar announces his new strategy, the start of projections at the cinema last week, The feature has only reported $ 21 million in the United States. It is the worst start to the box office of all time for a studio film. On the other hand. the live-action of Dragons With which he is in competition makes a box, proving the difficulty of predicting the expectations of the public. While many spectators underline their weariness in the face of the countless suites. adaptations in real shots of their favorite cartoonasking for more original projects from the studios, the results in theaters are the antipodes of these positions.

“We want original Pixar films not Toy Story 5” then doesn’t watch the original films they make pic.twitter.com/bYcV3wZq5k

— Ty (@MajorsFan) June 22. 2025

“We want original pixar movies, not a toy story 5“, then don’t watch the original films pixar announces his new strategy, made by Pixar.

Pixar unveils its new strategy

It is in this rather gloomy context for Pixar that Pete Doctor, the artistic director of studios and director of several of their masterpieces, said his new strategy. He explained during a round table organized by Fast Company that‘They must find a balance between original films. sequealsthe public with a notable preference for the last few years. To limit the risks of financial failure. ensure the stability of the studio income, they made the decision to alternate between unpublished projects and success of their successful franchises.

We owe Discover what people want before they know it themselves. Because if we only give them what they know, we would be doing Toy Story 27.

Disney, a key factor in pixar difficulties

As we explained to you in an article posted this weekend, Pixar has undergone Disney’s disastrous policy for several years, which explains their new strategy largely. Faced with the request of their parent company of capitalize on their pre-existing successes instead of innovating with new. storiesthe studio has already started to bend for several years for “franchise game”. Pete Dock nevertheless explains that they have at heart of always innovate. remain creativealthough ease would only be to create consequences.

This is a difficult period, and all we can do is try to make films that we lead. We have to believe it. […] It takes as much work. efforts to make a film that does not bring in money to make a film that brings back. And we can’t really plan this kind of thing. Sometimes just pixar announces his new strategy, find the right combination of elements.

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Let us also add that many Internet users complain about the lack of advertising aroundElioexplaining not to even be aware that the film has already released in theaters …