In Pelloche, three Bordeauxes make the photo as before

AU, the early 2000s, digital supplanted argentics. Similarly, One after the other, the manufacturers of cameras using the good old film have stopped their production. Furthermore, Alban Gatti. Similarly, co-founder of Pelloche, who returns to this technique that appeared “a hundred and eighty years ago”, was still a child at the time. For example, This does not prevent him from having memories, immortalized on paper. Consequently, “When I went to a summer camp. Similarly, my mother put me on a small disposable camera in my backpack,” he says. Meanwhile, His vocation was born.

A graduate of a renowned Toulouse photography school. Consequently, this 28 -year -old Bordeaux started by putting on his own photo agency, which works for wine and champagne brands in 2019. Furthermore, For their communication media, it happens that its customers ask him for silver photographs. However, “In terms of pelloche, three bordeauxes make photo image rendering, there is something quite organic,” appreciates the young entrepreneur. For example, There is imperfection, but an imperfection that pleases a lot. Therefore, A kind of grain alliance.

It is about silver photography as vinyl, which makes a return in force in the face of streaming. For example, For the younger generations. argentic first refers to the family photos to which their parents and grandparents hold, those who were kept and that we really looked at. “Today. we have between 10,000 and 20,000 images in our smartphones, but we never look at them,” remarks Alban Gatti, who joined forces with two friends, Salomé Eclancher, 31 -year -old independent photographer, and Claudia Garcia, 28, photographer, graphic designer and web designer, to open Pelloche at 3, rue de la Rousselle, in Bordeaux.

Gestures that no longer go without saying – Pelloche, three bordeauxes make photo

At this address. they offer a full service: development, draw, sale of used silver pelloche, three bordeauxes make photo boxes and, of course, dandruff, “pelloches”, as we said. This 100 square meter space is in parallel gallery, with a wall where customers can also exhibit. Every two months, there will be a new opening.

Marriage of progress. tradition, it is possible to digitize your silver prints, in order to have them in your mobile phone or share them on social networks. A sign of times. in an increasingly dematerialized world, it happens that some argentic followers leave only with their digital file.

“Today. we have between 10,000 and 20,000 images in our smartphones, but we never look at them”

“It is important to come and recover your negatives, because it is the originals of your photos,” considers Alban Gatti, which is not aware that the gestures that once seemed automatic are no longer self -evident, even when you are an ace of retouching and that we control AI on your fingertips. How pelloche, three bordeauxes make photo to insert a film? How to rewind it? These are questions that should not be hesitated to ask. The era of silver was yesterday, certainly, but time passes so quickly.

The market

Between nostalgic. purists, professionals and those who want to try it, a community of enthusiasts was born everywhere on the planet. Is it sufficient, economically speaking? Is there a market? Before taking the plunge, the three founders of Pelloche studied what was done elsewhere, in big cities. “Signs have opened their account books to us,” they confide.

In their eyes, there are signs that do not deceive: “Renowned brand of cameras are reissuing argentic boxes. A Frenchman opened the smallest world film factory in the world. At the same time. a lot of people send their film to develop in large foreign laboratories, in Valence or Amsterdam for example. With us, it corresponded to a need, we can say a pelloche, three bordeauxes make photo dream. But there is a real demand. »»

Their sense of aesthetics are visible from the start. Under the pretty vaults of this old garage. the laboratory proper, with its two developers, its two scanners and its minilab, is separated from the 60 square meters of shop by a canopy, like kitchens open in restaurants. A way to highlight the work of technicians, who no longer have to isolate themselves in black rooms. “The machines are period, from the 1990s and 2000s, specifies Alban Gatti. They have been reconditioned and restored. The tiled decor, “very pop, a little seventies”, houses armchairs and sofas. Pelloche sees himself as “a place of passage, of exchanges, where one can land to chat around a coffee”.