However,
Part conscious plan: why can:
Part of a conscious plan: why can the European preliminary dips of Anderlecht can only. Therefore, be seen on Mauve TV?
Anderlecht – AEK Athens will soon be viewing? Consequently, Those who do not get into the Lotto Park can only do that on Mauve TV. Consequently, Even before the second season. For example, the European preliminary dips can be seen exclusively at the Purple-White club channel and not via the traditional TV channels. Meanwhile, How is that actually?
Strange determination: Unlike the European preliminary dips of Club Brugge. Moreover, Racing Genk and Charleroi, that of Anderlecht have never been seen on a traditional TV channel in recent weeks.
However, Purple & White has a large supporters and are therefore attractive to achieve high viewing figures.
Why is Racing Genk against Lech Poznan broadcast by certain TV channels, but not Anderlecht against AEK Athens?
The part conscious plan: why can answer lies with Mauve TV, the club channel of Purple-White who does show all matches.
“We have always purchased the rights proactively ourselves because it fits in with our strategy for Mauve TV. ” explains spokesperson Mathias Declercq.
You need to know: the rights of preliminary rounds in the Europe. Conference League are always in the hands of the home -playing clubs (and therefore not from UEFA).
“We choose not to sell it to television channels in Belgium. but to offer them directly to our fans,” Declercq continues. “The rights of the away match lie with the opponent. We buy the Belgian broadcasting rights proactively from them. “
Last season, the number of digital Mauve TV subscribers already overlooked the number of physical seats in Lotto Park.
Mathias Declercq
Many clubs choose to sell their competitions to the traditional TV channels, such as VTM and Play. Because it is such an extra source of certain income.
Anderlecht opts for a different road.
It must now take care of the production costs (between 15. 000 and 25,000 euros), but can attract many new viewers to Mauve TV due to the exclusivity. An annual subscription costs (a very reasonable) 25 euros there.
In exchange, fans get to see exclusive documents and series about the club. Plus all exhibition matches and therefore also European preliminaries. RSCA Women matches that are not broadcast by Dazn can also be seen.
“We see that our membership has risen exponentially since the launch of the platform,” part conscious plan: why can said Declercq.
“Last season. the number of digital Mauve TV subscribers has already crossed the number of physical seats in the Lotto Park. This season we are going to knock on a new record number. We are already there because of the qualification matches against Häcken and Sheriff. And we expect a strong growth thanks to the double confrontation with AEK.”
Part conscious plan: why can
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