Ovomaltine advertising: Ardisson’s genius behind the cult slogan

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Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”News”,”categoryId”:103208122,”fullUrlPath”:”news”,”feed”:”https://api.lematin.ch/content/4/category/103208122″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Vu par”,”categoryId”:103259491,”fullUrlPath”:”vu-par”,”feed”:”https://api.lematin.ch/content/4/category/103259491″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Économie”,”categoryId”:10,”fullUrlPath”:”economie”,”feed”:”https://api.lematin.ch/content/4/category/10″. Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Monde”,”categoryId”:32,”fullUrlPath”:”monde”,”feed”:”https://api.lematin.ch/content/4/category/32″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Suisse”,”categoryId”:6,”fullUrlPath”:”suisse”,”feed”:”https://api.lematin.ch/content/4/category/6″. Moreover, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Météo LM”,”categoryId”:1881,”fullUrlPath”:”meteo”,”feed”:”https://api.lematin.ch/content/4/category/1881″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Concours”,”categoryId”:134,”fullUrlPath”:”concours”,”feed”:”https://api.lematin.ch/content/4/category/134″. 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Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Votations”,”categoryId”:1642,”fullUrlPath”:”votations”,”feed”:”https://api.lematin.ch/content/4/category/1642″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Société”,”categoryId”:17,”fullUrlPath”:”societe”,”feed”:”https://api.lematin.ch/content/4/category/17″. Moreover, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”News piquantes”,”categoryId”:904,”fullUrlPath”:”newspiquantes”,”feed”:”https://api.lematin.ch/content/4/category/904″. ovomaltine advertising: ardisson’s genius behind “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”High-Tech”,”categoryId”:65,”fullUrlPath”:”hightech”,”feed”:”https://api.lematin.ch/content/4/category/65″. Also, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Santé u0026 Environnement”,”categoryId”:173,”fullUrlPath”:”santeenvironnement”,”feed”:”https://api.lematin.ch/content/4/category/173″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Home”,”categoryId”:1,”fullUrlPath”:”home”,”feed”:”https://api.lematin.ch/content/4/category/1″. In addition, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:true,”children”:[]},{“type”:”category”,”name”:”Single Story Panel Google Showcase”,”categoryId”:103243548,”fullUrlPath”:”single-story-panel-google-showcase”,”feed”:”https://api.lematin.ch/content/4/category/103243548″. “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:false,”children”:[]}],”data”:{“id”:”103382174″,”internalId”:103382174,”copyright”:”tx group”,”jurisdiction”:”ch”,”isTranslation”:false,”type”:”article”,”content”:{“id”:”103382174″,”updated”:”2025-07-15T06:27:45.205Z”,”meta”:{“type”:”metadata”,”updated”:”2025-07-15T03:57:20.697Z”,”published”:”2025-07-15T03:57:20.697Z”. Additionally, “authors”:[{“publicUserId”:49041440,”type”:”user”,”name”:”Renaud Michiels”,”firstName”:”Renaud”,”lastName”:”Michiels”,”shortName”:”Renaud Michiels”,”twitterHash”:””,”prolitterisId”:””,”jobTitle”:””,”userImage”:{“id”:”pEFhmE6fFZvG”,”variants”:{“400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026s=a6161ba26869b011eafc2fe6d77e33bb”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026fm=avifu0026s=06b1a89d7088e5097e773d3f6329eca8″,”maxWidth”:400,”maxHeight”:400,”width”:356,”height”:400,”aspectRatio”:0.89,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}},”fix400x400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026s=9bdd38ee4f9857446f83a0041580a68c”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026fm=avifu0026s=1a23a997779c5b31d8ca7b5e902ec6ea”. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}}}}. Furthermore, “shortBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]},”longBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]}}],”infobox”:[],”kickword”:{},”tags”:[],”mainCategory”:6,”wordCount”:523,”mainCategoryUrlPath”:”suisse”,”mainCategoryName”:”Suisse”,”mainCategoryFullUrlPath”:”suisse”,”mainPageStyle”:”default”,”categories”:[6],”urlSlug”:”publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson”,”url”:”/story/publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson-103382174″,”teaser”:{“default”:{“published”:”2025-07-15T03:57:20.697Z”,”updated”:”2025-07-15T03:57:20.697Z”. “mainCategoryName”:”Suisse”,”mainCategoryUrlPath”:”suisse”,”mainCategoryFullUrlPath”:”suisse”,”url”:”/story/publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson-103382174″,”urlSlug”:”publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson”,”openInNewWindow”:false,”readingTime”:120,”wordCount”:523,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“publicUserId”:49041440,”type”:”user”,”name”:”Renaud Michiels”,”firstName”:”Renaud”,”lastName”:”Michiels”,”shortName”:”Renaud Michiels”,”twitterHash”:””,”prolitterisId”:””,”jobTitle”:””,”userImage”:{“id”:”pEFhmE6fFZvG”,”variants”:{“400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026s=a6161ba26869b011eafc2fe6d77e33bb”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026fm=avifu0026s=06b1a89d7088e5097e773d3f6329eca8″,”maxWidth”:400,”maxHeight”:400,”width”:356,”height”:400,”aspectRatio”:0.89,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}},”fix400x400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026s=9bdd38ee4f9857446f83a0041580a68c”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026fm=avifu0026s=1a23a997779c5b31d8ca7b5e902ec6ea”. Moreover, “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}}}},”shortBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]},”longBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]}}],”image”:{“id”:”cuhtCeyoNMhl”,”variants”:{“base”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?s=eb8028da056c8180327f9dc2321e108b”,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?fm=avifu0026s=ab21791827ad0bc8bc8a8b831305178a”,”width”:1130,”height”:838,”aspectRatio”:1.3484486873508352,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”400px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=1a618395510e1f567642b70d850d7e39″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026fm=avifu0026s=f2c95126c0180534bac97c65767785d3″,”maxWidth”:400,”maxHeight”:400,”width”:400,”height”:297,”aspectRatio”:1.3468013468013469,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”800px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=cd86d7574fb500b98dea7af3ed86aad6″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026fm=avifu0026s=ca3d3be31a280a7102116cc0de91888b”,”maxWidth”:800,”maxHeight”:800,”width”:800,”height”:593,”aspectRatio”:1.349072512647555,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”1200px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=7dd9f884d4c1d30737e51b200aa13b87″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026fm=avifu0026s=af624c7c94781bf4577a2d4dcdd3bee7″,”maxWidth”:1200,”maxHeight”:1200,”width”:1130,”height”:838,”aspectRatio”:1.3484486873508352,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”1600px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=b48f8dc84cd552043c8e9f2256106771″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026fm=avifu0026s=47b6cb1baac88cea6d6abfe94da167d4″,”maxWidth”:1600,”maxHeight”:1600,”width”:1130,”height”:838,”aspectRatio”:1.3484486873508352,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”small”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=1a618395510e1f567642b70d850d7e39″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026fm=avifu0026s=f2c95126c0180534bac97c65767785d3″,”maxWidth”:400,”maxHeight”:400,”width”:400,”height”:297,”aspectRatio”:1.3468013468013469,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”big”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=7dd9f884d4c1d30737e51b200aa13b87″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.4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“avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=45%2C0%2C838%2C838u0026fm=avifu0026s=7d27dcff791997fc845f65a9562725ea”. Also, “width”:400,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”},”400px_5_4″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1048%2C838u0026s=f4056f8e10653a36305f0dc89ffd1f73″. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1048%2C838u0026fm=avifu0026s=5e25b850f5ff3d6ec0d6458cae9b4d63″. In addition, “width”:400,”height”:320,”aspectRatio”:1.25,”mediaType”:”image/jpeg”},”400px_16_9″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C135%2C1130%2C636u0026s=651443f5a5659b1deec3dbc4055399a4″. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C135%2C1130%2C636u0026fm=avifu0026s=70e5235586be0247e471bef9572e17ef”. Additionally, “width”:400,”height”:225,”aspectRatio”:1.77778,”mediaType”:”image/jpeg”},”800px_1_1″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=45%2C0%2C838%2C838u0026s=29ccaec130c0cf426615ccce437de5a6″. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=45%2C0%2C838%2C838u0026fm=avifu0026s=3449f5e6820910022a237d1f27d77c97″. Furthermore, “width”:800,”height”:800,”aspectRatio”:1,”mediaType”:”image/jpeg”},”800px_4_5″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=129%2C0%2C670%2C838u0026s=41be1167394cb5e882f94b5a3cd012cf”. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=129%2C0%2C670%2C838u0026fm=avifu0026s=2ce0d66200a4bc061800aa642ea78bf3″. Moreover, “width”:640,”height”:800,”aspectRatio”:0.8,”mediaType”:”image/jpeg”},”800px_5_4″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1048%2C838u0026s=73b4a8028bf2587603442399ef0cef9f”. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1048%2C838u0026fm=avifu0026s=c026a9ee976f05fdc8e90540af05d526″. Also, “width”:800,”height”:640,”aspectRatio”:1.25,”mediaType”:”image/jpeg”},”800px_16_9″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C135%2C1130%2C636u0026s=dff590e389350c4645fe8bdc7785e5e8″. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C135%2C1130%2C636u0026fm=avifu0026s=fdbae61dbe9ad7d4c69b4f59da6d6914″. In addition, “width”:800,”height”:450,”aspectRatio”:1.77778,”mediaType”:”image/jpeg”},”800px_2.25_1″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C202%2C1130%2C502u0026s=642dca662d65eb1825d5101640926192″. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C202%2C1130%2C502u0026fm=avifu0026s=8c95551bd779aaf550709a044bf6e9ef”. Additionally, “width”:800,”height”:356,”aspectRatio”:2.25,”mediaType”:”image/jpeg”},”1200px_5_4″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1048%2C838u0026s=aa69a5a695558a946ef1f0282bfc1a2f”. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1048%2C838u0026fm=avifu0026s=2a8243c4673b7c0b7e4a9797205a6155″. Furthermore, “width”:1200,”height”:960,”aspectRatio”:1.25,”mediaType”:”image/jpeg”},”1200px_16_9″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C135%2C1130%2C636u0026s=f4975e6e12119d20dfbadde9b63160ec”. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C135%2C1130%2C636u0026fm=avifu0026s=9a5f9473ade1f0cd3213a8d09fd14abb”. Moreover, “width”:1200,”height”:675,”aspectRatio”:1.77778,”mediaType”:”image/jpeg”},”1200px_2.25_1″:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C202%2C1130%2C502u0026s=3a674d2925802f392f6fa7fd85b06b75″. “avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C202%2C1130%2C502u0026fm=avifu0026s=4ad2d48c653dc65e12504f5afd95867a”. Also, “width”:1200,”height”:533,”aspectRatio”:2.25,”mediaType”:”image/jpeg”}},”description”:””},”titleHeader”:”Publicité”,”title”:”Ce pseudo-Suisse qu’on a adoré détester: merci Ardisson!”,”lead”:”Avant d’être «l’homme en noir», Thierry Ardisson avait inventé des slogans devenus cultes. Dont un qui a mis 8 secondes pour exploser.”,”kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false},”facebook”:{“published”:”2025-07-15T03:57:20.697Z”,”updated”:”2025-07-15T03:57:20.697Z”. “mainCategoryName”:”Suisse”,”mainCategoryUrlPath”:”suisse”,”mainCategoryFullUrlPath”:”suisse”,”url”:”/story/publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson-103382174″,”urlSlug”:”publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson”,”openInNewWindow”:false,”readingTime”:120,”wordCount”:523,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“publicUserId”:49041440,”type”:”user”,”name”:”Renaud Michiels”,”firstName”:”Renaud”,”lastName”:”Michiels”,”shortName”:”Renaud Michiels”,”twitterHash”:””,”prolitterisId”:””,”jobTitle”:””,”userImage”:{“id”:”pEFhmE6fFZvG”,”variants”:{“400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026s=a6161ba26869b011eafc2fe6d77e33bb”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026fm=avifu0026s=06b1a89d7088e5097e773d3f6329eca8″,”maxWidth”:400,”maxHeight”:400,”width”:356,”height”:400,”aspectRatio”:0.89,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}},”fix400x400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026s=9bdd38ee4f9857446f83a0041580a68c”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026fm=avifu0026s=1a23a997779c5b31d8ca7b5e902ec6ea”. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}}}},”shortBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]},”longBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]}}],”image”:{“id”:”cuhtCeyoNMhl”,”variants”:{“1200px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=7dd9f884d4c1d30737e51b200aa13b87″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026fm=avifu0026s=af624c7c94781bf4577a2d4dcdd3bee7″,”maxWidth”:1200,”maxHeight”:1200,”width”:1130,”height”:838,”aspectRatio”:1.3484486873508352,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”fix1200x675px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026crop=focalpointu0026s=adc87d0e01ce49cd57646eb98105088d”,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026crop=focalpointu0026fm=avifu0026s=5ebd9d31eff2197eb6aada3febecd05d”,”maxWidth”:1200,”maxHeight”:675,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}}}}. In addition, “titleHeader”:”Publicité”,”title”:”Publicité Ovomaltine : le génie d’Ardisson derrière le slogan culte”,”lead”:”Avant «l’homme en noir», Thierry Ardisson, concepteur-rédacteur, a créé des slogans cultes, dont celui d’Ovomaltine en 8 secondes. Un condensé de publicité percutante… et explosive !”,”kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false,”titleSet”:true,”leadSet”:true},”twitter”:{“published”:”2025-07-15T03:57:20.697Z”,”updated”:”2025-07-15T03:57:20.697Z”. “mainCategoryName”:”Suisse”,”mainCategoryUrlPath”:”suisse”,”mainCategoryFullUrlPath”:”suisse”,”url”:”/story/publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson-103382174″,”urlSlug”:”publicite-ce-pseudo-suisse-qu-on-a-adore-detester-merci-ardisson”,”openInNewWindow”:false,”readingTime”:120,”wordCount”:523,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“publicUserId”:49041440,”type”:”user”,”name”:”Renaud Michiels”,”firstName”:”Renaud”,”lastName”:”Michiels”,”shortName”:”Renaud Michiels”,”twitterHash”:””,”prolitterisId”:””,”jobTitle”:””,”userImage”:{“id”:”pEFhmE6fFZvG”,”variants”:{“400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026s=a6161ba26869b011eafc2fe6d77e33bb”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026fm=avifu0026s=06b1a89d7088e5097e773d3f6329eca8″,”maxWidth”:400,”maxHeight”:400,”width”:356,”height”:400,”aspectRatio”:0.89,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}},”fix400x400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026s=9bdd38ee4f9857446f83a0041580a68c”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026fm=avifu0026s=1a23a997779c5b31d8ca7b5e902ec6ea”. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}}}},”shortBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]},”longBiography”:{“text”:””,”elements”:[{“type”:”textBlockArray”,”items”:[]}]}}],”image”:{“id”:”cuhtCeyoNMhl”,”variants”:{“1200px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026s=7dd9f884d4c1d30737e51b200aa13b87″,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026fm=avifu0026s=af624c7c94781bf4577a2d4dcdd3bee7″,”maxWidth”:1200,”maxHeight”:1200,”width”:1130,”height”:838,”aspectRatio”:1.3484486873508352,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}},”fix1200x675px”:{“src”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026crop=focalpointu0026s=adc87d0e01ce49cd57646eb98105088d”,”avifSrc”:”https://image.lematin.ch/2025/07/14/908e3c45-d7a5-45f8-aab8-4c3ef1556c37.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C0%2C1130%2C838u0026fp-x=0.41061946902654867u0026fp-y=0.5405727923627685u0026crop=focalpointu0026fm=avifu0026s=5ebd9d31eff2197eb6aada3febecd05d”,”maxWidth”:1200,”maxHeight”:675,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.41061946902654867,”y”:0.5405727923627685}}}}. Additionally, “titleHeader”:”Publicité”,”title”:”Publicité Ovomaltine : le génie d’Ardisson derrière le slogan culte”,”lead”:”Avant d’être «l’homme en noir», Thierry Ardisson ovomaltine advertising: ardisson’s genius behind avait inventé des slogans devenus cultes. Dont un qui a mis 8 secondes pour exploser.”. “kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false,”titleSet”:false,”leadSet”:false}},”seoTeaser”:{“title”:”Publicité Ovomaltine : le génie d’Ardisson derrière le slogan culte”,”lead”:”Avant «l’homme en noir», Thierry Ardisson a créé des slogans cultes, dont la pub Ovomaltine de 8 secondes. Un condensé de génie publicitaire qui a marqué des générations.”. “titleSet”:true,”leadSet”:true},”clientdata”:{“community”:{“shares”:”32″,”comments”:”12″,”contentRatings”:”168″}},”relatedContent”:{“content”:[]},”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false}},”article”:{“titleHeader”:”Publicité”,”title”:”Ce pseudo-Suisse qu’on a adoré détester: merci Ardisson!”,”lead”:”Avant d’être «l’homme en noir», Thierry Ardisson avait inventé des slogans devenus cultes. Dont un qui a mis 8 secondes pour exploser.”,”leadRT”:{“text”:””,”elements”:[]},”elements”:[{“type”:”publishDate”,”publishedTime”:”2025-07-15T03:57:20.697Z”. “isUpdated”:false},{“type”:”title”,”htmlText”:”u003cspanu003ePublicitéu003cspan class=”visually-hidden” aria-hidden=”true” role=”presentation”u003e: u003c/spanu003eu003c/spanu003eCe pseudo-Suisse qu’on a adoré détester: merci Ardisson!”},{“type”:”lead”,”htmlText”:”Avant d’être «l’homme en noir», Thierry Ardisson avait inventé des slogans devenus cultes. Dont un qui a mis 8 secondes pour exploser.”}. {“type”:”authors”,”authors”:[{“publicUserId”:49041440,”type”:”user”,”name”:”Renaud Michiels”,”firstName”:”Renaud”,”lastName”:”Michiels”,”shortName”:”Renaud Michiels”,”twitterHash”:””,”prolitterisId”:””,”jobTitle”:””,”userImage”:{“id”:”pEFhmE6fFZvG”,”variants”:{“400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026s=a6161ba26869b011eafc2fe6d77e33bb”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026fm=avifu0026s=06b1a89d7088e5097e773d3f6329eca8″,”maxWidth”:400,”maxHeight”:400,”width”:356,”height”:400,”aspectRatio”:0.89,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}},”fix400x400px”:{“src”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026s=9bdd38ee4f9857446f83a0041580a68c”,”avifSrc”:”https://media.lematin.ch/4/image/2023/10/26/115652ec-b4a3-44b4-a79f-c582aa99930a.jpeg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=400u0026h=400u0026rect=0%2C0%2C609%2C684u0026fp-x=0.5008210180623974u0026fp-y=0.5u0026crop=focalpointu0026fm=avifu0026s=1a23a997779c5b31d8ca7b5e902ec6ea”. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5008210180623974,”y”:0.5}}}}. 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{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003eu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”Décédé à 76 ans, “},{“type”:”htmlTextItem”,”htmlText”:”u003ca href=”https://www.lematin.ch/story/magneto-serge-hommages-a-ardisson-il-etait-flamboyant-erudit-provocateur-103382125″u003eThierry Ardisson sera à jamais le célèbre «homme en noir»u003c/au003e”}. {“type”:”htmlTextItem”,”htmlText”:” de la télévision française. Mais il restera aussi pour sa vie d’avant le petit écran, celle de publicitaire. Et vu de Suisse. on ne risque pas d’oublier que c’est à lui qu’on doit la cultissime publicité Ovomaltine, «j’ai 8 secondes pour vous dire…», qu’on a tant aimé détester.”}]}. {“type”:”ad”,”availableFor”:{“desktop”:true,”app”:true}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Ardisson a débuté sa vie professionnelle comme concepteur-rédacteur dans la publicité, puis a cofondé l’agence Business, en 1978, à Paris.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”En une vingtaine d’années dans la pub, le Français a imaginé des slogans mémorables. Exemples: «Lapeyre il n’y en a pas deux», «Chaussée aux Moines: Aaamène!», «Quand c’est trop, c’est Tropico!», ou encore «Vas-y Wasa!», rappelle “},{“type”:”htmlTextItem”,”htmlText”:”u003ca target=”_blank” href=”https://www.leparisien.fr/culture-loisirs/tv/mort-de-thierry-ardisson-ses-slogans-publicitaires-qui-ont-marque-leur-epoque-14-07-2025-GUQSOLSW4ZGVLBXT4LKVNTIU5E.php”u003e«Le Parisien»u003c/au003e”},{“type”:”htmlTextItem”,”htmlText”:”. Et donc, «Ovomaltine, c’est de la dynamique!»”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Pour les moins de 20 ans, la pub vantant la barre chocolatée ovomaltine advertising: ardisson’s genius behind suisse a débarqué sur les écrans français en 1983. Elle est un condensé de ce qu’Ardisson avait théorisé: des spots télévisés de 8 secondes à peine – pour qu’ils ne coûtent pas trop cher à l’annonceur – qui devaient être si possible aussi brefs que punchy. marquants que marrants.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Voilà donc qu’arrive dans ces années 80 un skieur sur sa montagne, garantie suisse, tenant son produit malté dans une main, et lançant: «Salut, j’ai 8 secondes pour vous dire que la barre Ovomaltine, c’est de la dynamique!» La suite? Un rire niais puis tout explosait, façon dessin animé.”}]},{“type”:”embed”,”url”:”https://www.youtube.com/watch?v=SSjI741LTWw”. “provider”:”youtube”,”embedCode”:”u003cdiv style=”position: relative; padding: 75% 0 0 0;”u003en u003ciframe style=”position: absolute; top: 0; left: 0; width: 100%; height: 100%;” width=”960″ height=”720″ src=”https://www.youtube.com/embed/SSjI741LTWw?feature=oembedu0026controls=0″ frameborder=”0″ allow=”accelerometer. autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen title=”Film Culte – OVOMALTINE – Le Suisse – 1984 1″u003eu003c/iframeu003en u003c/divu003e”,”params”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003eu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”Vexant? Oui, vu d’ici, au moins dans un premier réflexe, ovomaltine advertising: ardisson’s genius behind à l’époque. Car l’homme a volontairement un air benêt. avec son bronzage factice et surtout son pseudo accent suisse ne ressemble à aucun accent suisse connu. Bref: l’agence d’Ardisson servait l’image d’un Suisse plutôt «bonnard» mais vaguement attardé à des millions de Français.. “}]}. {“type”:”ad”,”availableFor”:{“desktop”:true,”app”:true}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Pour la petite histoire, l’acteur qui incarne alors ce «Suisse typique» est Michel Elias, un Français né à Neuilly, qui s’y connaissait donc moyennement en accent de chez nous. Cette pub lui offrira cependant une belle notoriété. même s’il reste surtout connu pour ses talents de doublage, dont la voix du phacochère Pumbaa dans «Le Roi Lion».”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003eu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”La pub, cependant, marque les esprits lorsqu’elle sort, et deviendra peu à peu culte. D’autant qu’elle avait été déclinée en plusieurs versions. avec ce Suisse de Neuilly revenant avec une chemise de montagne, un piolet sur l’épaule et un peu trop de baume aux lèvres.”}]},{“type”:”embed”,”url”:”https://www.youtube.com/watch?v=QNQRM3cvAXk”. “provider”:”youtube”,”embedCode”:”u003cdiv style=”position: relative; padding: ovomaltine advertising: ardisson’s genius behind 75% 0 0 0;”u003en u003ciframe style=”position: absolute; top: 0; left: 0; width: 100%; height: 100%;” width=”960″ height=”720″ src=”https://www.youtube.com/embed/QNQRM3cvAXk?feature=oembedu0026controls=0″ frameborder=”0″ allow=”accelerometer. autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen title=”Barre Ovomaltine cu0026#39;est du0026#39;la dynamite !”u003eu003c/iframeu003en u003c/divu003e”. “params”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Dans une version plus déjantée, on le verra encore avec sa barre maltée qui lui explose à la figure avant qu’il ait pu terminer son slogan.”}]},{“type”:”embed”,”url”:”https://www.youtube.com/watch?v=zZdtJmgPi_s”. “provider”:”youtube”,”embedCode”:”u003cdiv style=”position: relative; padding: 75% 0 0 0;”u003en u003ciframe style=”position: absolute; top: 0; left: 0; width: 100%; height: 100%;” width=”960″ height=”720″ src=”https://www.youtube.com/embed/zZdtJmgPi_s?feature=oembedu0026controls=0″ frameborder=”0″ allow=”accelerometer. autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share” referrerpolicy=”strict-origin-when-cross-origin” allowfullscreen title=”Ovomaltine 2″u003eu003c/iframeu003en u003c/divu003e”,”params”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003eu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”En Suisse, donc, après une irritation initiale, on avait vite décidé d’en rire, de la revendiquer, et d’inviter la dynamique dynamite dans toutes les conversations. Et plus de quarante ans plus tard, on en parle encore.”}]}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Merci, donc, Monsieur Ardisson, pour ce moment rigolo et indélébile de suissitude peu suisse.”}]}]}}},”siteArea”:”siteAreaNews”,”store”:{“navigation”:{“items”:[{“type”:”channel”,”id”:1,”label”:”Home”,”url”:”https://www.lematin.ch/home”,”items”:[]},{“type”:”channel”,”id”:6,”label”:”Suisse”,”url”:”https://www.lematin.ch/suisse”,”items”:[{“type”:”channel”,”id”:1642,”label”:”Votations”,”url”:”/votations”,”items”:[]}]},{“type”:”channel”,”id”:2,”label”:”Sports”,”url”:”https://www.lematin.ch/sports”. “items”:[{“type”:”channel”,”id”:103373490,”label”:”Euro 2025″,”url”:”/sports/euro-2025″,”items”:[]},{“type”:”channel”,”id”:5,”label”:”Football”,”url”:”/sports/football”,”items”:[]},{“type”:”channel”,”id”:97,”label”:”Uefa Champions League”,”url”:”/sports/uefachampionsleague”,”items”:[]},{“type”:”channel”,”id”:98,”label”:”Uefa Europa ovomaltine advertising: ardisson’s genius behind League”,”url”:”/sports/uefaeuropaleague”,”items”:[]},{“type”:”channel”,”id”:3,”label”:”Tennis”,”url”:”/sports/tennis”,”items”:[]},{“type”:”channel”,”id”:4,”label”:”Hockey”,”url”:”/sports/hockey”,”items”:[]},{“type”:”channel”,”id”:884,”label”:”F1″,”url”:”/sports/f1″,”items”:[]},{“type”:”channel”,”id”:25,”label”:”Moto GP”,”url”:”/sports/motogp”,”items”:[]},{“type”:”channel”,”id”:26,”label”:”Sports d’hiver”,”url”:”/sports/sportsdhiver”,”items”:[]},{“type”:”channel”,”id”:888,”label”:”Chroniques”,”url”:”/sports/chroniques”,”items”:[]}]},{“type”:”channel”,”id”:81,”label”:”Faits divers”,”url”:”https://www.lematin.ch/faitsdivers”,”items”:[]},{“type”:”channel”,”id”:32,”label”:”Monde”,”url”:”https://www.lematin.ch/monde”,”items”:[]},{“type”:”channel”,”id”:900,”label”:”Festivals”,”url”:”https://www.lematin.ch/festivals”,”items”:[]},{“type”:”channel”,”id”:980,”label”:”People”,”url”:”https://www.lematin.ch/people”,”items”:[]},{“type”:”channel”,”id”:11,”label”:”Loisirs”,”url”:”https://www.lematin.ch/loisirs”,”items”:[]},{“type”:”channel”,”id”:10,”label”:”Économie”,”url”:”https://www.lematin.ch/economie”,”items”:[]},{“type”:”channel”,”id”:17,”label”:”Société”,”url”:”https://www.lematin.ch/societe”,”items”:[]},{“type”:”channel”,”id”:173,”label”:”Santé u0026 Environnement”,”url”:”https://www.lematin.ch/santeenvironnement”,”items”:[]},{“type”:”channel”,”id”:174,”label”:”Bien Manger”,”url”:”https://www.lematin.ch/bienmanger”,”items”:[]},{“type”:”channel”,”id”:51,”label”:”Auto u0026 Moto”,”url”:”https://www.lematin.ch/auto”,”items”:[]},{“type”:”channel”,”id”:103259491,”label”:”Vu par”,”url”:”https://www.lematin.ch/vu-par”,”items”:[]},{“type”:”channel”,”id”:904,”label”:”News piquantes”,”url”:”https://www.lematin.ch/newspiquantes”,”items”:[]},{“type”:”channel”,”id”:65,”label”:”High-Tech”,”url”:”https://www.lematin.ch/hightech”,”items”:[]},{“type”:”channel”,”id”:134,”label”:”Concours”,”url”:”https://www.lematin.ch/concours”,”items”:[]},{“type”:”channel”,”id”:896,”label”:”Photos”,”url”:”https://www.lematin.ch/photos”,”items”:[]},{“type”:”channel”,”id”:219,”label”:”Video”,”url”:”https://www.lematin.ch/video”,”items”:[{“type”:”channel”,”id”:220,”label”:”Actu”,”url”:”https://www.lematin.ch/video/actu”. 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Ovomaltine advertising: ardisson's genius behind

Further reading: Kate Middleton, Prince William, Nicole Kidman, Matthew McConaughey: celebrities are numerous in the stands of Wimbledon – “Chaussée aux monks: Aaamène!”, “Lapeyre, there are not two!”, These advertising slogans created by Thierry Ardisson – The organizers of the nut Tarte festival are filled – Thierry Ardisson left “instructions” for his funeral – Jackpot of 86 million euros, this sign will be millionaire.