Nevertheless,
Olivier gaudry, painter letters toulouse::
The profession of painter in letters persists discreetly in Toulouse. Similarly, This threatened craftsmanship, combining typography and ancestral know-how, still seduces some traders. Therefore, Why this return by hand against digital? However,
Equipped with a brush. Therefore, sublimating the storefronts of Toulouse shops from his inscriptions, Olivier Gaudry may seem out of time. Similarly, And yet he practices the profession of painter in letters well. Similarly, Most recently, La Boucherie Gras, located at Place Arnaud-Bernard, asked for its talent. Additionally, Similarly, Registration on the window (the name of the trade) is signed by the 52 -year -old craftsman. Furthermore, He started this activity, just over 10 years ago, atypically.
“I discovered this job thanks to an American documentary,” he says. For example, He who made graffiti in the streets of the pink city in the 80s. Therefore, then was a graphic designer for more than 20 years, sees it as “obvious”. “I was tired of the graphics, he remembers. With the advent of digital technology. the profession underwent a lot of upheavals, I wanted to extricate myself from the middle, but both stay in the continuity of my passion.” He then learned alone the profession of painter in letters, and comes into contact with Anglo-Saxon professionals.
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“In France, this form of craftsmanship has almost disappeared with the internet, like many others,” he decrypts. Since then. he has intervened on around thirty brands in Toulouse: the rock of the Virgin, Magnum, the time of the harvest … but also at the Maison des Associations, or at the Simone Veil school in the Miral. “It remains very niche, admits the painter. Already because few people perceive the difference between hand -painted inscription and industrial adhesive. And also because the cost is higher.”
A compulsory parallel activity – Olivier gaudry, painter letters toulouse:
Olivier gaudry. painter letters toulouse:
Pure Toulouse product, Olivier Gaudry keeps an eye attentive to harmony in his city. “When you walk on rue du Taur, it looks like no specifications have been respected, he deplores. The bright colors of the brands: I can’t find it beautiful.” Would it be nostalgic for a more olivier gaudry, painter letters toulouse: vintage aesthetic? “I do not believe,” he replied. “I am rather nostalgic for an era when made more yourself.” With the period of the covid, we realized that too much crafts had disappeared. Furthermore, “
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It even uses an ancestral method inherited from the Renaissance. “It is the technique of ‘cluster” which consists in piercing the route to reproduce it more easily. especially when you lack perspective. ” Olivier Gaudry painted in oil, on all supports. Although he is passionate about this activity and “lovers of typographies”, he cannot live from it. He opened a fresh pasta business, named “Macaroni”, and devotes one to two days a month to painting in letters.
Further reading: The courageous choice of the Fesch palace – The new art curators: VIPs at AI – Zeus, living sculpture of the 2024 Paris Olympics, radiates for 2 months in the Mont Saint-Michel abbey – Decoration and design week #249 – Expo Anna Maria-Maiolino at the Picasso Museum | Ticket reservation.
