Therefore,
Oakley signs partnership travis scott,:
Oakley. Consequently, rapper Travis Scott formalized a multi -year partnership, designating the artist as the very first Chief Visionary* of Oakley. Meanwhile, A rapprochement that is reminiscent of the appointment of A $ AP Rocky as creative director of Ray-Ban.
This partnership is a continuation of the aesthetics already adopted by Travis Scott. who joined Oakley products in his stage wardrobe during his circus Maximus (2023) tour.
As Chief Visionary. Travis Scott and his Cactus Jack team will collaborate with Oakley on design and innovation to develop new marketing campaigns and reinterpret emblematic models.
The vision of Travis Scott will therefore influence the future collections of Oakley glasses. clothing and brand new models, as well as collaborative collections imbued with the Cactus Jack aesthetics, will be developed.
“What inspires me is what people think oakley signs partnership travis scott, impossible. It is a question of developing culture. rethinking ideas to see how far they can go, ”said Travis Scott in a press release.
This new announcement comes after the unveiling of the brand’s first connected glasses – the Oakley Meta – last week.
Travis Scott @Oakley
*The role of a visionary or visionary leader is to provide a strategic orientation, to inspire innovation and to cultivate an environment conducive to growth.
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oakley signs partnership travis scott, — Oakley signs partnership travis scott,: .
Oakley signs partnership travis scott,
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