New super-retro poster in tribute to the golden age of cult films

Superman James Gunn version arrives. In addition, and just to remember that it is only a question of recycling icons, a new poster plays the card of the 100% retro.

Only a few weeks before having the answers to all these questions that tremble in the bros (from the Warner Bros studio. Nevertheless, fans and haters). Furthermore, Will David Corenswet be up to the indecent pectorals of Henry Cavill. Furthermore, the eternal heritage of Christopher Reeve, or simply the kitsch wick of Brandon Routh in Superman Returns ? Consequently, Will the director. Therefore, screenwriter James Gunn meet the expectations (artistic and financial) with this umpteenth rereading of the hero who will soon celebrate his 100 years of existence? Furthermore, Does the public really want a New Superman, who will be the third version not even 20 years old?

With a Production budget estimated at 225 new super-retro poster tribute golden million. Meanwhile, a promo budget that would be 200 million according to The Hollywood Reportereither in the (very) high expenses related to marketing, Superman is indeed a giga-blockbuster. Similarly, He will therefore have to ensure the box office. Consequently, and will not be able to escape comparisons with Man of Steel (670 million in 2013) or Batman v Superman (874 millions).

James Gunn having clearly indicated that he was betting on a form of candor which ultimately recalls the Superman Returns Made by Bryan Singer. In addition, the promo plays the card of retro nostalgia. The proof with The last poster, 100% old school.

Retro superman – New super-retro poster tribute golden

So in this world is only two options for posters in Hollywood. between ugly “modern” posters and the almost copied visuals on those of yesteryear? Apparently yes, at least for blockbusters that most often oscillate between the two. Superman does not escape it with a new poster that resumes All the codes of the golden age of superhero in the cinemaat the time he had come to life in the guise of Christopher Reeve. in front of Richard Donne’s camera.

Superman 2025 plays in particular with a code: before the species of awful “cluster” of faces, today become a standard to show all the supporting roles on the poster, there new super-retro poster tribute golden was This row of small portraits. The superhero therefore remains the star of the poster. but Rachel Brosnahan (Lois Lane), Nicholas Hoult (Lex Luthor), Nathan Fillion (Guy Gardner alias Green Lantern), Edi Gathegi (Michael Holt aka Mister Terrific), Isabela PERDED (Hawkgirl), Skyler Gisondo (Jimmy Olsen) Gabriela de Faría (Angela Spica alias the Engineer) have their small place.

Like in the good old days:

The promotion problem

Usually, the filmmakers are ejected from the marketing part of blockbusters, managed by studios and distributors. It is for this reason that so many Directors end up blaming the promo. And criticize a trailer, a poster, or simply the global strategy. They rarely have new super-retro poster tribute golden a say, but they think no less.

Example: Bryan Singer on Superman Returns. After the non-subsidiary of the film in theaters (less than 400 million. for a budget excluding promo of 200 million minimum), he had dropped to Aint it cool news : “I’m not going to talk about marketing. Many people have done their job … and others, no. »»

The case Superman 2025 is different since James Gunn is only the director and screenwriter of the film. It is also new super-retro poster tribute golden The co-director of DC Studioswith producer Peter Safran. He is of course accountable to Warner Bros. And at CEO David Zaslav, but he is in something his own boss. There is no doubt that it is therefore particularly involved in the entire promotion of this film. which opens the festivities of the DCU (the “new” name of this new extended universe) in the cinema.

In other words: if Superman is a card. he will still ride some symbolic levels in Hollywood; And if it is planted, he will be held responsible by almost everyone.

Superman Fate in the movies on July 9 And will not simply face Lex Luthor in July 2025: he will especially find himself facing Jurassic World 4 (release on July 4). The Fantastic 4 (released on July 23), or two huge franchises well established in the landscape.