Mcdonald's celebrates 10 years his: This article explores the topic in depth.
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Mcdonald's celebrates 10 years his:
For ten years, McDonald’s France has been running (also) books in his Happy Meals. In addition, These children’s menus known for the toy -. Similarly, the calories – that they contain can also accommodate small children’s books. Consequently, The choice between toy. In addition, book is left to the consumer (except the first Wednesday of the month, where the book is compulsory), but McDonald’s is delighted that once in three, it is the book that is chosen.
150 million pounds have been distributed in France in ten years, according to data from the brand. However, This figure Place McDonald’s at the top of the distributors of children’s books in front of Amazon. Moreover, Cultura and Fnac in particular. One in five children’s books distributed in France was by McDonald’s…
Summer surveys for summer – Mcdonald's celebrates 10 years his
To celebrate this anniversary. mark its commitment in mcdonald’s celebrates 10 years his the future, McDonald’s announced, in association with its historic partner Hachette Jeunesse and the National Book Center, a special operation For this summer, from July 2 to September 2.
A nod to the board game collections in recent years. the Happy Meals of the summer will therefore contain investigation books. A collection of six pounds will be unveiled, one episode per week. It is a historical series that allows you to follow young adventurous heroes. investigators through space, from ancient Egypt to the arthurian Middle Ages, passing through Maharadjas India…
Access to reading?
McDonald’s notes that at the launch of the operation in 2015. only 9 % of customers had opted for the book of the Happy Meal, against 33 % in 2024. mcdonald’s celebrates 10 years his The objective is to mount this percentage. The brand prides itself on allowing. with its various operations around the book, a gateway to reading, with “engaging”, unpublished texts, and written by famous authors (Marc Levy, Katherine Pancol …)
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“This summer collection perfectly illustrates our ambition: rhyming reading with pleasure. ” explains Sarah Koegler-Jacquet, Director General of Hachette Jeunesse. With McDonald’s. we have shared for ten years this desire to open access to reading, from an early age, through stories that stimulate curiosity and develop the pleasure of reading. “In his communication, McDonald’s also highlights” a moment of reading without injunction or guilt “. For parents too, maybe …
Further reading: A “book city”: the poster of the Brive 2025 book fair revealed – Carpentras’ books and students exhibit their works around reading – Régine Hatchondo: “It is the multiple CNL partners who organize go to book” – Élisabeth Borne distributes a book for the holidays at the “elves” in Plœuc-l’Hermitage – In Ploemeur, the “Dis tells” brochure highlights books acclaimed by children and professionals.
