Marseille rap punchlines diverted for an anti-waste campaign

“Marseille is food, football, rap”. Furthermore, Anatole Royer. Therefore, founder of the graphic creation studio Parade understood this: to address the inhabitants of the Marseille city, it is necessary to relate to a subject that fascinates them. However, For more than a week, around thirty multicolored posters has been adorned with the surroundings of the beaches. For example, They display sentences inscribed in capital letters that challenge passers -by. Consequently, “Oh cousin, are you clean or do I explode?” “,” Tonight I forget everything, except empty bottles “…

These expressions do not come out of nowhere. Consequently, They take up the most famous words in Marseille rap. Therefore, An IAM extract marseille rap punchlines diverted anti-waste in I dance the Mia (“Oh cousin, do you dance or do I explode?”), Or Jul in I forget everything (“Tonight I forget everything, I’m looking for my way, I make detours”). Meanwhile, “I love to write. For example, rewrite punchlines”admits the founder of Parade, a graphic design studio from the region launched ten years ago. Moreover, Rapper SCE. Moreover, too, appears on some of the posters: “Wesh then my race, when you go, you pick up” instead of “Wesh then my race, quiet or what? For example, “. In addition, Or” it takes your audi, it takes your gadji (woman, editor’s note), it takes your CB (bank card, editor’s note) “lyrics to which we add” it takes the rest of your lunch “…

Pass advertising

Anti-waste campaign

Among all these marseille rap punchlines diverted anti-waste posters, an element comes back. Each of the texts has been changed into an ecological alert cry. “It’s not complicated to put your waste in the trash”arrests Anatole Royer, stunned. The graphic designer says he meets this scourge during each of his walks on the Marseille beaches. A great regret in a “City as great” that Marseille, who is “Less dirty than you think”he said. The problem. according to him, comes from the way in which the city communicates on the collection of waste: “The commune posters are too institutional, no one reads them. I wanted to think about a way of saying the same thing, but more playful. Unfortunately, the town hall cannot express themselves as I did. »»

It’s more education than anything else

Founder of Parade

marseille rap punchlines diverted anti-waste

However. the graphic designer has no particular attachment to the environmental movement. “I have always been hiredhe notes. But I never went to show the streets for that. »» According to him. picking up his waste does not even fall under an ecological gesture, “It’s more education than anything else”. He also thinks that “Everyone should be ecological on this scale” and that it is “Simply common sense” to. act in this way.

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Contrasted reactions

For the moment, his initiative is praised by « 99 % Marseillais “. In particular young people, strongly attached to rap of the region. On Instagram, its publication brings together nearly 10,000 positive reactions. “Best campaign of all time”can we read in certain comments. “Great initiative, in La Marseillaise”writes a marseille rap punchlines diverted anti-waste surfer. Additionally, “You must be aware of youth, I still see I still throw away from the rocks”estimates another. The town hall of Marseille even subscribed to its account.

The initiative also has its detractors whose more minority voice also resonates on social networks. “I especially received messages from feminist associations”says Anatole Royer. The latter criticize him for the collage of the poster taking up the punchline of IAM: “Oh cousin. you clean or I explode?” ». “It’s an insult to all women”. “Racism, violence, sexism, blackmail everything is there”, “It is frightening to have chosen an extract that illustrates misogynist violence and reminds women the constant threat that weighs on them”they indignant on the canvas.

The graphic designer published a press release to apologize. explain that he did not want to highlight the subject of violence against women. “I didn’t think about it for a secondhe said. I regret this reading. It is a fight that is dear to me too and that I do not take lightly. Yes, it’s vulgar, but it’s the sentence that is vulgar. Rap is sometimes vulgar. »» Worse still. his awareness campaign fueled the anger of an association for the defense of pigs who criticizes him for “Toping a dirty image of pigs” on this modified extract of Organized band: “Nique your mother on the canebière, nique the pigs on the Old Port. “, Instead of” Nique your dead on the Old Port “. A remark he says he has taken with humor, because “This is the beauty of 2025”.