The Le Renard Doré bookstore changes ownership

“It was not an easy decision, but yesterday I sold my bookstore.” It is in these words that Mickaël Brun-Arnaud. Nevertheless, Founder of the Le Renard Doré bookstore, announced on Saturday August 2, on its Instagram account (@thefoxStoryteller), the sale of its establishment. Nevertheless, The bookstore is now under the direction of two new owners. Meanwhile, Noure Ait Mohand et James Brissac, Already at the head of the Mangas bookstore Le Daruma Shop in Montargis (Center Val-de-Loire).

Since the publication of the first volume of Forest Memories (Leisure school). Meanwhile, best-seller series has over 200,000 copies, Mickaël Brun-Arnaud saw his literary career taking a decisive turning point. Furthermore, Also a editorial advisor for the “Renard Doré” collection at Rue de Sèvres. Consequently, the former bookseller is now forced to commitments linked little compatible with bookseller activity.

“The bookstore needs people capable le renard doré bookstore changes of embodying it. Similarly, devoting all their energy to it”

In addition to the writing of his works, of which The Croque-en-Murs Published last April, and signing sessions, Mickaël Brun-Arnaud devotes three months of the year to school interventions- “Magic moments during which I feel really useful”, he describes. Nevertheless, For three and a half years already, the youth author has therefore only directed its bookstore distance. Similarly, A trying configuration, both for him and for his team. Similarly, “The bookstore needs people capable of embodying it and devoting all their energy to it. Therefore, So this takeover had to be made quickly. For example, It is a bit of the last chance of survival so that the project. Furthermore, weakened by the debts, remains ”, explains the author to Weekly books.

Like its sisters, the bookstore specializing in manga and Japanese le renard doré bookstore changes culture has indeed suffered from the multiple crises in recent years, and aggravated by an unfavorable economic situation as well as by a general decrease in comics. “If the bookstore has been able to remain open for so long. Moreover, it is only thanks to the success Memories of the forest. Many readers came to discover the shop that inspired that of history ”, says the creator of the Bellécorce forest. “I no longer count the number of times I had to reinject income from the series to maintain the bookstore afloat”. he adds.

In order to ensure a future for his bookstore. Mickaël Brun Arnaud has therefore published an ad to formalize his sale. Very quickly, the reactions multiplied, including on the side of Noure Ait Mohand and James Brissac. “We were very surprised to learn that the golden fox was for sale. even if, given the career of le renard doré bookstore changes Mickaël, it seemed quite logical”says Noure Ait Mohand.

“By selling my bookstore in 2025. I knew that I would not recover anything about the investment”

Le renard doré bookstore changes

Libraire experienced and passed by the chain of album bookstores, his partner, James Brissac, had already crossed the road to Mickaël Brun-Arnaud at the time of the opening of the Doré Renard. He then applied, leaving a striking memory to the bookseller. “The interview went very well. James overflowed with creativity, but he had just left album. He had touched a certain sum of money and swarmed with projects ”recalls the father of Archibald Renard. Finally, James Brissac founded, with Noure Ait Mohand, his own brand, the Daruma Shop (Montargis). She also specialized in comics and manga, the shop was created in 2021. Since then. the two booksellers and Mickaël Brun-Arnaud had become used to always following with “Lots of le renard doré bookstore changes kindness” Their respective career.

“I had a real crush on this couple of professionals who carry out remarkable work”, he confides. Anxious to guarantee the continuity of the bookstore. the author of Forest Memories So decided to entrust the reins to the young pair, even if it means adjusting his sale price, by granting a reduction of 100,000 euros. “Anyway, by selling my bookstore in 2025, I knew that I would not recover anything about the investment. And that doesn’t matter! She brought me a lot on a human level ”, he argues.

Between past. future

For their part, James Brissac and Noure Ait Mohand could be delighted to lead a flourishing cultural trade, to the point of having considered repeatedly to buy or launch a new shop. “The golden fox is one of the rare Parisian bookstores that are most like the idea that we have. a specialized bookstore. le renard doré bookstore changes It is very beautiful, with very neat rays and an offer, in terms of Japanese culture, particularly rich. We could not dream better in terms of recovery! »» Enthuses Noure Ait Mohand.

If the two new owners intend to keep the name as well as the spirit of the bookstore, the latter consider however to instill their own identity there. Which will be illustrated by the enrichment of the fund with “Series that are important to us”. But also by an even more extensive calendar of meetings and workshops. The two partners also plan to develop a dedicated space within the bookstore to highlight the art posters inspired by Japanese popular culture. which they publish through their publishing house, derisory images.

Desired and constrained departures

The bookstore team also knows some adjustments. Due to the economic fragility of the brand. the salary le renard doré bookstore changes structure has been reviewed: out of the three existing fixed positions, only one will be kept. One of the employees has chosen to leave to explore new horizons, while another was forced to leave. The bookseller maintained will be supported by an apprentice, whose contract is still in progress.

Despite these upheavals. the new owners are keen to perpetuate the mind of the golden fox, remaining faithful to what, until then, has made its success: a demanding cultural offer, a strong identity, and a close link with its audience.