Meanwhile,
Lausanne-sport: club chosen macron new:
Sale of jerseys
With Macron. Meanwhile, the LS hopes to boost the sale of its jerseys – Lausanne-sport: club chosen macron new
The Vaud club has started in the long term with the Italian equipment supplier. Nevertheless, What revise the upward goals for the sale of blue and white tunics.
To be replaced with an image of the new jersey?
Pascal Muller/freshfocus
- The Italian equipment supplier Macron becomes the Swiss market leader with six contract teams.
- The new LS outdoor jersey has a design inspired by Lake Geneva.
- The Italian brand relies on innovative creations respecting the identity of clubs.
- Lausanne-Sport aims to improve its sales of jerseys this season.
The second Lausanne-Sport jersey lausanne-sport: club chosen macron new just came out And says the club’s new artistic direction. Furthermore, The LS, which signed a five -year contract with the Italian equipment supplier Macronlaunches this new collaboration on good foundations. Moreover, We met Gianluca Pavanello, CEO of Macron, to talk about his partnership with the Vaudois club.
Gianluca Pavanello has managed the Italian company for more than twenty years. Therefore, An experience that allows him to have a global vision of the development of football jerseys in recent years. Moreover, What advise LS management in its choice of new tunics for the 2025-2026 season.
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The importance of jersey design – Lausanne-sport: club chosen macron new
“The other equipment manufacturers are dedicated to jerseys. Similarly, shoes and all other sporting products. Similarly, With Macron, we focus all our energy on clothes, we do not make shoes, ”says Gianluca Pavanello.
The recipe: often innovative designs with, in the center of all reflections, the DNA of each club. For example, In Switzerland. Moreover, the Flames jersey of FC Basel is an example of creative freedoms left by the equipment supplier to the clubs.
“For the LS. Moreover, we focus on the history of the club by including all the elements that define its identity,” he explains. Consequently, Lausanne leaders therefore made the trip to Bologna, where the premises of the equipment supplier are located.
“We lausanne-sport: club chosen macron new have shown them the team jerseys with which we work so that they understand everything that can be achieved. ” adds the CEO by showing us the result. A Home jersey White. embossed with the LS logo, and a blue outdoor jersey which represents Lake Geneva and its waves.
The Swiss market
In Switzerland. the LS is the fourth Super League club to opt for the Italian equipment supplier, with Basel, Sion and Thoune. In Challenge League, Yverdon and Rapperswil did the same.
With six teams represented. Macron becomes the most worn equipment supplier in Swiss professional football, also providing the referees in addition to the match balls. He is followed by Adidas, partner of five clubs. This indicator rewards the work carried out by the equipment supplier to compete with the three leaders lausanne-sport: club chosen macron new in the. football jersey market.
“Switzerland is an important country for Macron, we have found good partners there,” says Gianluca Pavanello. For the CEO. the quality of the design offered to the various clubs justifies a slightly higher price, which poses fewer problems on the Swiss market.
“The other strong point of Macron, based in Bologna, is the delivery logistics. We receive the collections within very short deadlines. We no longer need a stock. it was a key element in our decision-making, ”adds Vincent Steinmann, vice-president of the LS.
An ambitious Lausanne-Sport
In recent years, The business of jerseys flew off And Macron successes attract lusts. The more than 30,000 jerseys sold by FC Basel can testify. You have to be honest. it is difficult for the LS lausanne-sport: club chosen macron new to compete with the Ogre Basel, author of a double championship, the season of a return with great pump of Shaqiri.
But the commercial success of the Rhénan club encourages the Lausannois to see things in big ones. “We obviously set out objectives, the first is to do better than last year,” explains Vincent Steinmann. As a reminder, the LS had sold some 5,500 tunics, without any equipment supplier. “My dream would be that the LS be able to sell 20,000 jerseys per season,” he says.
“The sale of jerseys sometimes shows us that sport is not the only sale argument,” explains Gianluca Pavanello. The interest of supporters also goes through the storytelling used to present the jersey. He quotes the example of Wrexham.
The Welsh club has seen its popularity rating lausanne-sport: club chosen macron new explode with the documentary series. devoted to it by the American channel FX. More than 100’ooo jerseys have been sold, enough to delight the two owners, the actors Ryan Reynolds and Rob Mcelhenney.
We will have to wait until the end of the season to take stock of this new collaboration between the LS. Macron. For the time being, it is up to the Lausanne supporters to get into play.
Three bulk information
No, Macron has no connection with the French president. Even if his election motivated the equipment supplier to make a drastic change. The logo, representing a famous player, replaced the name which initially appeared on the jerseys.
According to Gianluca Pavanello, here are the three biggest successes last season. 1. Crystal Palace, after a historic lausanne-sport: club chosen macron new victory in FA Cup against Liverpool. 2. The Bologna by Remo Freuller, with his victory in the Italian Cup following Dan Ndoye’s goal. 3. The blue and white striped jersey of the Real Sociedad.
With football, rugby, volleyball or cricket, the Italian equipment supplier is multisport. Will we soon see a National League team in Macron? “We know how popular hockey is in Switzerland, we work there” replies Gianluca Pavanello.
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