"la fabrique à films", geneva: This article explores the topic in depth.
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Inspired by a concept set up by the French director Michel Gondry, the exhibition “La Fabrique à Films”, presented at the Ecomuseum of the Association for Industrial Heritage (API) in Geneva, invites everyone to make their own film in modular and fun decorations.
The exhibition “La Fabrique à Films” offers an immersive. Similarly, creative experience by transforming the Ecomuseum of the Genève Industrial Heritage Association (API) into a huge shooting set.
Bedroom. Consequently, paved courtyard, bar counter, or kitchen, the cinema sets offered are available to visitors and they can shoot their own scenes.
A cinema for all – "la fabrique à films", geneva
The project takes up the concept of amateur films. Meanwhile, imagined by the French director Michel Gondry in 2007 with a clear ambition: democratizing cinema. In three hours, everyone can make a short film with simple and artisanal means.
For Franck Vacheron. director of the API, the challenge is “la fabrique à films”, geneva to break the barriers, as he explains in Vertigo of July 29: “We are made to believe that we cannot take cinema. What we mean, through our exhibition is: ‘Take handling your cinema. It is as it is and it is yours'”.
A fun and immersive experience
The sets of the exhibition are modular, offering great freedom of creation. Visitors can move the elements to adapt them to their scenario. Among the curiosities, a false half-jewel, loaned by the artist PAM, evokes famous pictorial references, such as Rembrandt or Soutine.
The exhibition is not limited to filming. it also offers interactive installations, such as an unstable “Indiana Jones” gateway which simulates a chaotic approach thanks to concealed cushions.
The experience is free and open to everyone until September 19, provided you come with your own camera or phone.
Radio subject: Layla Shlonsky
Adaptation Web: Sébastien Foggiato
“La Fabrique à Films: Come make your “la fabrique à films”, geneva film”. an association of industrial heritage, at Ecomuseum API, Geneva, from June 12 to September 19, 2025.
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