Julien Millereux, Sports Director of the TF1 group: “Our TV rights acquisition policy is part of a reasonable economic logic”

A female euro hunts another. Nevertheless, The European Nations Championship barely completed. In addition, the TF1 group continues with retransmission with Euro football, shared with France Télévisions. For example, At the heart of the editorial system designed by the UN. However, Grégoire Margotton and Bixente Lizarazu, accompanied by Marine Marck by the lawn, will comment on Switzerland/Norway this Wednesday, July 2 at 9:00 p.m. However, live on TMC. Similarly, Two other tandems will be aligned in the cabin for the meetings broadcast on TF1. Therefore, TMC and TFX: Julien Brun and Sabrina Delannoy as well as Mélanie Durot, semi-finalist of the “At the microphone” competition of Canal+, and Camille Abily. However, Surrounded by Nadia Benmokhtar. Furthermore, Camille Abily, Thomas Mekhiche, Marine Marck and the International Estelle Cascarino (18 selections), Denis Brogniart will animate, “the mag of the Euro”, Les Vailles de dating Bleues julien millereux, sports director tf1 on TMC and after-match on TF1, in set and in public. Nevertheless, On the occasion of the launch of the competition. Similarly, Pupil Asked Julien Millereux, sports director of the TF1 group, to discuss with him the group’s strategy in terms of sport.

Interview by Ludovic Galtier Lloret

Puremédias: You were happy to announce the exclusive broadcast of Euro Women’s Football. Nevertheless, the World Cup of women’s rugby world on your antennas on June 4 on June 4. Moreover, Four days later. Moreover, you teach us that only ten games, some of the Blue, were finally retroceded to France Télévisions. In addition, Why such a reversal less than a month before the start of the competition?
Julien Millereux: We are delighted that public service is associated with these two major sporting events. Consequently, The France Télévisions group expressed the wish to offer certain matches. Similarly, we had no reason to refuse them. julien millereux, sports director tf1 However, This agreement has occurred late for reasons that do not belong to us. In addition, For the Women’s Football Euro. we will broadcast the majority of competition meetings with almost all blue and the most beautiful posters. For the Women’s Rugby World Cup. we will also broadcast the majority of the games and the most decisive matches of the Blue. This agreement will allow an even more important promotion. exhibition of these competitions and women’s sport with the French public and that is very good news.

How did you distribute the matches between TF1, TMC, TFX and TF1+?
On TF1, you will see the matches of the French team. On TMC and TFX, programming decisions are taken according to game schedules. Hence the importance of working upstream with the rights. It happens that we cannot exploit matches on our linear channels because the schedules are not suitable for our grid. Our julien millereux, sports director tf1 TF1+ platform allows in these cases to provide additional coverage.

“We are trying to make international bodies aware of our local uses. our programming constraints”

You were actually talking at a press conference because TF1, like the other broadcasters, by the way, to make “lobbying” so that the instances program matches at the best hours, what does that mean?
Lobbying is not necessarily the appropriate term. What we are trying to do. on the other hand, is to do pedagogy to explain to international bodies that if they want to have the best possible exhibition and that we are carrying out the best possible audiences, we must have the best possible hours. In this area, each market has its specificities.

That’s to say ?
For example, ITV and BBC, in England, favor programming of late afternoon matches. In France. TF1, we aim more for the premium, premium box where there are the most people in julien millereux, sports director tf1 front of television. We are therefore trying to raise awareness among international bodies. which then juggle between the complaints of each diffuser, to our local uses and our programming constraints. For the Rugby Women’s World Cup. for example, we wanted the French team’s opening match (France/Italy on Saturday August 23, 2025, editor’s note) to be offered at 9:15 p.m. in order to position the competition from the premium events from the start.

Like France.TV does with Roland-Garros for example, TF1+ could she offer channels dedicated to sporting events disseminated by the group?
As during Euro 2024, we will eventure our platform. We will have exclusive broadcasts live to find on a dedicated vertical. The TF1+ HomePage will be intended to encourage users to go to matches.

“Our sport offer is not limited to football”

Will TF1 position itself to buy matches from the 2026 Football World Cup. whose rights have been won by M6?
We julien millereux, sports director tf1 have already communicated on the subject, there is, for the time being, nothing to add. We will talk about it in due time.

According to information from “Mind Media”TF1. which reproached M6 with a poor execution of their contract to co-divide the games of the Blues during the period 2018-2022 and claimed 1.2 million euros from its competitor, lost its judicial match. Where exactly the dispute comes from and do you intend to go further?
We have no comments to make on this subject.

M6 continues to show the muscles and walk on your bedbags. She has just acquired the rights of the Women’s World Cup in 2027. How do you perceive this frontal competition?
I will not comment on the sport acquisition policy of our competitors. Ours has not changed, it is part of a reasonable economic logic. In addition, our sport offer is not limited to football. And julien millereux, sports director tf1 our line-up of the year proves it perfectly with the female football euro that starts. the Women’s Rugby World Cup in August/September then the Male XV Fall Tour in November or the Women’s World Handball in December. And we have just added to this already rich offer basketball matches. the female Euro which has just ended and the male euro which will take place in August.

“We are now 4 years old in front of us to build a basketball offer that meets our French teams”

After football. handball and rugby, the TF1 group, via TMC et TF1+started the retransmission of basketball with the Women’s Euro 2025. The matches were commented by David Cozette and Sarah Michel-Boury. Has the craze for this sport at the Paris Games decided you to invest?
Basketball is actually booming, carried by the performance of a very talented new generation. We finalized the deal at the end of julien millereux, sports director tf1 May 2025. The Euro female basketball arrived very quickly behind. As with each event that we retransmits, we try to have comments the most relevant duets possible. We are now 4 years old in front of us to build an offer that meets our French basketball teams.

Are you satisfied with the first hearings? The Spanish/Belgium and France/Italy final, the match for 3rd place, broadcast this Sunday on TMC, suffered …
It is a new proposal on our branches, but this first edition was a nice success. Friday, June 27 at 4:30 p.m., the semi-final brought together more than 300,000 viewers (321,000 viewers and 5.0% of the public, editor’s note). TMC was TNT leader and even 3rd national channel over 25-49 year olds. Of the 15-34 year olds. TMC was 2nd national channel with 15% audience share, a record for a sporting event on the channel for 2 years!

France Télévisions locked the julien millereux, sports director tf1 rights to the six -nations tournament until 2029. Did you make an offer?
We are not used to commenting on tenders. It is a very nice competition. For our part. we are delighted to offer in November on TF1 the matches of the fall tour of the XV of France with in particular the France/South Africa shock which will have revenge after the defeat of the Blues in the quarter -finals during the 2023 World Cup.