“It’s perfect for my Instagram photos”: the white tree, elected “more beautiful residential building in the world”, which has become the Montpellier photogenic icon

Passers -by cannot resist its charm. “I found it beautiful, it’s perfect for my Instagram photos”rejoices Clara, mobile phone in hand. Nevertheless, “He’s cool, I like his whiteness”adds Romain, dazzled by the contrast to the blue sky. “Whenever friends come to Montpellier, I show them the white tree”says Aurélie. Moreover, Some are simply silent, hosting the vision of a building that has become a must in the city. Consequently, Others are more critical like Antoine: “Honestly, I find it ugly”. Consequently, “It doesn’t look like a tree”he launches, laughing.

“it’s perfect my instagram photos”:

Whether you love it. Moreover, be indifferent, the white tree is now inscribed in the landscape and the history of Montpellier, as a symbol of modernity. It must be said that if you walk on the edge of the Lez. it is impossible not to see this building with unusual architecture. The white tree, located on Place Christophe Columbus, stands out as an architectural wonder. Designed by Sou Fujimoto. in collaboration with Nicolas Laisné, Manal Rachdi and Dimitri Roussel (Oxo Architects), this 17 -storey building and 56 meters in height, revealed in 2019, attracts as much as it surprises.

A form of “Japanese cherry” – "it's perfect my instagram photos":

113 homes make up this building. Its specificity? Fan terraces forming trees of trees. Their overhang can reach 7.5 meters in length and regulates heat in summer while letting the sun penetrate in “it’s perfect my instagram photos”: winter. Enough to reduce your energy consumption. “The building symbolizes a Japanese cherry tree. It was the wish for Fujimoto”specifies the tourist office.

Inside, the white tree is not only a residential structure. Art gallery and panoramic bar-restaurant at the top offer breathing for this residential building.

Awarded for its aesthetics. innovation

Elected more beautiful residential building in the world by the specialized magazine Archdaily in 2020, the White Tree has become a tourist attraction. “It is one of the buildings most photographed by tourists”indicates the Montpellier tourist office. The latter offers guided tours of 30 minutes. In this summer period, this is an opportunity to enjoy a panoramic view of the city on its rooftop. Since the beginning of the year. nearly 300 people, including 169 Héraultais, have come to discover the history of this architectural feat.

A sign that the White Tree becomes a symbol “it’s perfect my instagram photos”: of Montpellier. the metropolis made it the face of a recent advertising campaign on attractiveness.