Moreover,
Italian mediaforceurope group (mfe) improves:
The company led by Pier Silvio Berlusconi. However, son of the former Italian Prime Minister and media magnate Silvio Berlusconi, had revealed at the end of March his ambition to increase his participation in Prosiebensat.1 of which he holds 29.99%.
The Italian audiovisual group Mediaforceurope (MFE), controlled by the Berlusconi family, announced Monday that it has improved its offer to climb the capital of the German Prosiebensat. Similarly, 1, exceeding that of its Czech competitor PPF. Meanwhile, MFE now offers the shareholders of the German group 1.3 Action MFE MFE of category A for each prosieben action brought, against 0.4 share during its initial offer. The cash component remains unchanged at 4.48 euros for each prosieben action provided.
The Italian group led by Pier Silvio Berlusconi. son of the former Italian Prime italian mediaforceurope group (mfe) improves Minister and media magnate Silvio Berlusconi, had revealed at the end of March his ambition to increase his participation in Prosiebensat.1 of which he holds 29.99%. But it faces the competition from the Czech group PPF, the second shareholder of Prosiebensat.1, which launched a competing offer in June. With the increase announced on Monday. the share in shares of the MFE offer, at a little less than eight euros, is now greater than the PPF cash supply, which amounted to more than seven euros, as well as at the price of the Prosieben action, according to the calculations of the Bloomberg agency.
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Future competitor of Netflix or Amazon? – Italian mediaforceurope group (mfe) improves
In response to this announcement, Prosieben’s action won Monday morning up to 11% (7.79 euros) on the Frankfurt Stock Exchange. Pier Silvio Berlusconi says he wants to create a media group capable of dealing with the growing italian mediaforceurope group (mfe) improves competition of large American streaming platforms such as Netflix. Amazon. “We need a boost to build what is still lacking: a strong European group. anchored locally and sufficient size to be competitive on a global scale”he said in a statement on Monday.
He repeated not aiming “Total control” of Prosiebensat.1, one of the two main players in the German private television market, alongside RTL, a subsidiary of Bertelsmann. Bert Habets, Chairman of the Management Board of Prosiebensat.1, praised the new offer that “Stresses the long -term investment and the continuous commitment of MFE in Prosiebensat.1”.
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