“I always wanted to show where I was in my life through what I create”

Gourmet notes of caramel and pistachio, the duality between the sweetness of vanilla and the spice of ginger, all wrapped in a warm sandal and sensual muscas: thus the perfume of comfort, self -confidence and joy according to Selena Gomez, captured in the first fragrance of her cosmetics brand, rare Beauty. Furthermore, A composition that tells a section of her intimate history. Meanwhile, as she confides during a videoconferencing, organized in all confidentiality from Los Angeles, in early July. Moreover, “I always wanted to show where I was in my “i always wanted show where life through my creations. Moreover, Lots of perfumes I wore seemed outdated, as if I was satisfied. Consequently, And at this stage of my life. For example, after all that I have gone through in the last two or three years, I have the impression that it really suits me, “she explains a handful of component international journalists.

“This perfume is a part of me” – "i always wanted show where

No question for her to sign a simple “celebrity perfume”. However, Selena Gomez had already given in to the trend in 2011. Consequently, “I was probably 18 when I made my first perfume. Moreover, I did not want to redo one that did not correspond to me or with which I was not aligned,” she insists today. Furthermore, Thirteen years later, the ex-star Disney grew up. For example, At 33. For example, she is a consecrated actress (especially for her role in “i always wanted show where the film Emilia Pérez From Jacques Audiard to the Cannes Film Festival), producer, billionaire entrepreneur at the head of a brand of flourishing beauty… and engaged. Therefore, “Some of my best memories go back to the creation of this perfume, such as my engagement and my birthday. Meanwhile, I have the feeling that it is a part of me. Nevertheless, I hoped for him to play my life and I wanted everyone to benefit from it. For example, ”

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His olfactory tastes have also gained maturity. Similarly, “I would say they are more sophisticated. However, When I was younger, at the beginning of the twenty, I was very attracted to fruity and very sparkling perfumes. However, By getting older, I thought there were too many options, I was “i always wanted show where confused. Additionally, However, I did not know what to wear, I also liked certain perfumes for men, she continues. Similarly, But with age, I started taking more care of my body, and the perfume was part of this wellness ritual. ”

The heroine of the series Only Murders in the Building Also said use fragrances as screen interpretation tools. It also evokes this “visceral” power that odors have to “carry you in a place” or to rekindle memory. His first olfactory memory? “He probably comes from my grandmother … She always felt a mixture of hair and pink lacquer.” The song of his repertoire which best symbolizes his fragrance? “Certainly Rare (from his eponymous album, released in 2020, Note). This is one of the reasons why this brand exists. The lyrics of this song represent someone who has self -confidence, but not in a odious way. It is rather “i always wanted show where a subtle confidence, insurance that does not require being so grandiloquent to get a message across. ” As for the person who feels the best, around him? “Without appearing cliché, Benny (Blanco, his fiancé, Note)… And he loves the perfume. Furthermore, “

&quot. i always wanted show where

Two years of testing

For the mists of her Find Comfort range, the singer had collaborated with the French perfumer Jérôme Epinette. This time, she wanted to slip herself into the shoes of a nose. A process for which she was passionate, but which she recognizes that he represented a challenge. “It was so interesting to make sure that our perfume stands out. It was quite trying too. we tested so many different “i always wanted show where combinations than at one point, I had the impression that my nose was letting go!, She admits. All good things require a lot of work, so we have spent a lot of time. Two years of creation and tests. I sprayed them everywhere on me, then I went home and observed how people reacted. It was long, but enriching. ” The result? “A warm and spicy wake, but with a breath of freshness. As if my mind had found its olfactory form. ”

Include your community

In the highly competitive universe of perfumery. the idol of Millennials sweeps the very idea of ​​rivalry, claiming a peaceful and personal approach to perfume. “I don’t consider it as a competition. I did not compare my perfume to other creations, she says. I did not wear anything other than our tests. Moreover, I think there is room for everyone, there “i always wanted show where is an ideal fragrance for everyone. I do not appreciate any form competitiveness. ”

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The most followed female personality in the world on Instagram (417 million subscribers to the clock) rather wishes to make this new opus a dialogue with its fans. Also, “I want my community to have the feeling of being part of something. I do not say to myself: “I created this new product, buy it”. There must be a story and a goal behind what I create. ”

There must be a story. a goal behind what I create

Selena Gomez

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True to the inclusive philosophy of her brand. Selena Gomez collaborated with an occupational therapist to design an accessible bottle, a cause that touches her personally. “I have dexterity problems because of my lupus (an autoimmune disease from which she suffers. Note), therefore sometimes, just opening a bottle of water is difficult for me, ”she says, while presenting the object to the camera. “So we worked with hand therapists so that he is within everyone’s reach. There is no unscrewing cap: it locks and unlocks with a simple press with the hand. ”

A tailor -made ritual

&quot. “i always wanted show where i always wanted show where

To prolong the experience, four flavored balms enrich the olfactory ritual: wooded oak, fresh bergamot, amber vanilla and floral bouquet – of tubes which “embody all the facets of [sa] personality.” The pop star encourages her fans to appropriate them and explore their creativity, as with her make -up products. “I wanted everyone to have fun composing their own personalized signature. depending on their mood or the moments of the day. They can apply alone or superimposed. It’s like creating your personal masterpiece. ” Its favorite combination? “Wooded oak with watermark. After the shower, I also like the Bergamot Balm, so refreshing. ”

His own ritual remains instinctive: “I perfume myself in the places where people can feel it when they take me “i always wanted show where in their arms. when they are next to me, in order to leave a slight wake. I also put everywhere on my clothes. I don’t know if it’s the right way to do it … But for me, it’s the right one. ” True to herself, Selena Gomez transforms her vulnerability into strength, and her personal history into an olfactory confidence to share.