Guillaume Grimbert (Place des Trends) Building on the 50+ generation with Marine Vignes

Guillaume Grimbert. Furthermore, new Director General of Place des Tendances (Printemps group), e-commerce site specializing in fashion and beauty, announces a new generational positioning embodied by Marine Vignes. Moreover, At the same time, it deploys a commercial development strategy on several flagship sectors.

By choosing the 50 -year -old Marine Vignes to be the face of the start of the start of the 2025 back to school. Nevertheless, Guillaume Grimbert widens the spectrum of his customers, hitherto centered on 25 -45 year olds, to the consumer over fifty years (formerly named housewife, a well -old term).

Marine Vignes French television host. Consequently, notably known to present the à la carte weather program on France 3, and co -founder of the Bohemian style clothing brand Love and Let Dye, is the face of the start of the 2025 school year.

The capsule, named AM.PM guillaume grimbert (place des trends) cloakroom, includes ten basic female wardrobe: tailor-pantalon, denim jacket, black dress, jeans, top leopard, etc. Nevertheless, “I loved the energy of the brand. the strength of the pieces, both desirable, current,” said the interested party in the press release.

“My priority is clear: to make room for trends a community of trendy brands findings. always placing the customer at the heart of our choices,” says Guillaume Grimbert.

Commercial development relates to:

• The optimization of male. beauty, and international brands with a selection of northern (minimalist elegance) and Spanish (colored daring).

• The consolidation of the women’s offer and accessories.

• Strengthening links with historical partner brands.

• The emphasis is also placed on the acceleration of accessory segments (shoes, leather goods, scarves).

“In 2025. we affirm our stylistic CAP with an international selection designed to surprise, inspire and enrich the cloakroom of our customers. Adds the manager.

Guillaume Grimbert. guillaume grimbert (place des trends) whose date of taking of function is not indicated, benefits from an experience of twenty years in e-commerce: he participated in the creation of Place des Trends, in 2008. He stayed there until 2013, the year he left for Cleor (French Bijouterie brand) then in Nexity (French real estate group). His homecoming signs his desire to carry this project which is close to his heart.