Guess and AI: controversy around virtual models in “Vogue”

Meanwhile,

Guess ai: controversy around virtual:

In the August edition of the magazine Voguean advertisement for Guess features a model … Moreover, entirely generated by artificial intelligence. Therefore, This perfectly smoothed image caused an avalanche of criticism on social networks. For example, In the comments, the brand is accused of “stealing jobs”, promoting an “fake” aesthetic and evacuating any real human talent.

A campaign cut for efficiency … However, and the controversy – Guess ai: controversy around virtual

Why use digital models? Meanwhile, For brands, it’s simple: no need for plane tickets, studios or production teams. Moreover, The images are produced on demand, quickly, with total control over installation, skin color or even decor. Furthermore, Result: flexible, economic but guess ai: controversy around virtual also dehumanized campaigns.

Photographers, stylists, models: all fear seeing their job replaced by algorithms. Consequently, Beauty standards also take a hit: AI shows unreal bodies, perfect skins, idealized proportions. For example, What strengthen pressure, especially on young women.

Another reproach from Internet users: these virtual models are interchangeable, without experience or personality. Moreover, A threat to the emotional connection between the brand and the public, warn certain analysts.

An agency under fire of criticism

The Guess campaign was designed by Seraphinne Vallora. For example, an agency founded by Valentina Gonzalez and Andreea Petrescu. Furthermore, On Instagram, they defend their approach: according to them, creating with AI is much more than a simple prompt. Similarly, This implies a real artistic work, the goal being to do a work “thought, strategic and beautiful”.

But it is not to everyone’s taste. Meanwhile, “Without AI, you have no talents,” said an guess ai: controversy around virtual unhappy. Moreover, Another quips: “It is not because a burger is difficult to make that McDonald’s becomes Healthy.”

Since then, the hashtag #boycottguess has spread. Meanwhile, On the brand’s Instagram account, the comments are multiplying: “Is it AI?”, “Are these women real?”, “Hopefully AI buy your products” or “IA models, it’s really disappointing.”

Some models also spoke: “My dream was to pose for Guess. For example, You get us this chance. However, ” The model Rain Dove even launches a challenge at AI: “I have a heart that is beating … Moreover, that’s what you’ll miss.”

Transparency deemed insufficient

In Switzerland, the debate on transparency is lively. However, A study by the University of Zurich shows that the population wants a clear identification of the content created. Consequently, by IA. Similarly, The Swiss Press Council. Nevertheless, the SSR recall that synthetic images must be recognizable – especially guess ai: controversy around virtual if no human control takes place. However, Or, in Voguethe mention was written in very small.

Legal vagueness

The legislation has not yet caught up with guess ai: controversy around virtual technology. Similarly, Who owns a digital double that faithfully reproduces the skin, hair or expressions of a real model? For example, Seraphinne Vallora offers on its site the creation of ultra -realistic avatars. Moreover, capable of replacing the original in all kinds of campaigns.

But the rules around consent remain unclear. Therefore, Especially if these clones are used for content that the real person would refuse, such as fur or eroticism.

The fashion world has always idealized bodies. Similarly, But the AI is no longer content to touch up: it builds beings that have never existed. Moreover, The question is no longer whether a model is retouched … In addition, but if it has already been real.

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Furthermore, “availableFor”:{“app”:true,”desktop”:true},”allowRobots”:false,”children”:[]}],”data”:{“id”:”103392129″,”internalId”:103392129,”copyright”:”tx group”,”jurisdiction”:”ch”,”isTranslation”:false,”type”:”article”,”content”:{“id”:”103392129″,”updated”:”2025-08-02T16:39:33.478Z”,”meta”:{“type”:”metadata”,”updated”:”2025-08-02T16:26:37.532Z”,”published”:”2025-08-02T16:26:37.532Z”. “authors”:[{“type”:”agency”,”name”:”cga”}],”infobox”:[],”kickword”:{},”tags”:[],”mainCategory”:164,”wordCount”:903,”mainCategoryUrlPath”:”mode”,”mainCategoryName”:”Mode”,”mainCategoryFullUrlPath”:”lifestyle/mode”,”mainPageStyle”:”default”,”categories”:[103063681,164],”urlSlug”:”vogue-la-pub-guess-scandalise-esperons-que-l-ia-achete-vos-produits”,”url”:”/story/vogue-la-pub-guess-scandalise-esperons-que-l-ia-achete-vos-produits-103392129″,”teaser”:{“default”:{“published”:”2025-08-02T16:26:37.532Z”,”updated”:”2025-08-02T16:26:37.532Z”. Moreover, “mainCategoryName”:”Mode”,”mainCategoryUrlPath”:”mode”,”mainCategoryFullUrlPath”:”lifestyle/mode”,”url”:”/story/vogue-la-pub-guess-scandalise-esperons-que-l-ia-achete-vos-produits-103392129″,”urlSlug”:”vogue-la-pub-guess-scandalise-esperons-que-l-ia-achete-vos-produits”,”openInNewWindow”:false,”readingTime”:240,”wordCount”:903,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“type”:”agency”,”name”:”cga”}],”image”:{“id”:”fmtnYSuzg7uz”,”variants”:{“base”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?s=c276c5eb724618b828c3256f177cae4f”,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?fm=avifu0026s=f02fe41d38f7eebf4c55dac3b147b1f3″,”width”:1440,”height”:1920,”aspectRatio”:0.75,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}},”400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026s=8c83dfc8b1b98c6503d26c7916af7877″,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026fm=avifu0026s=89300a9b8d9501065e3401af1b162528″,”maxWidth”:400,”maxHeight”:400,”width”:400,”height”:225,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026s=b2f57f42e4dd6ccc85e0a2f412f6ed72″,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026fm=avifu0026s=a48e2bc4ed3613270b1c96228d496c4d”,”maxWidth”:800,”maxHeight”:800,”width”:800,”height”:450,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026s=a01d449a2ab61ef0b26fe1617ddc65eb”,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026fm=avifu0026s=4dd49efae9f8a134c776e548c34886d0″,”maxWidth”:1200,”maxHeight”:1200,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026s=ba09a27fd3ae5652f3c3fe06d8cdd3e9″,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026fm=avifu0026s=0be1bccc013187d2e7a4f4d1509573a5″,”maxWidth”:1600,”maxHeight”:1600,”width”:1440,”height”:810,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026s=8c83dfc8b1b98c6503d26c7916af7877″,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026fm=avifu0026s=89300a9b8d9501065e3401af1b162528″,”maxWidth”:400,”maxHeight”:400,”width”:400,”height”:225,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1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“avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1440u0026fm=avifu0026s=1c238c5381f2a6d0e240010ad8b8d936″. Also, “width”:300,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”},”400px_5_4″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1152u0026s=c9e66e1e040922803a5e6a33b9e396bc”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1152u0026fm=avifu0026s=6350c39bcf18ddd744b87545f11f17ff”. In addition, “width”:300,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”},”400px_16_9″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C71%2C1440%2C810u0026s=4784bd07756901fede785e724c5761fb”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C71%2C1440%2C810u0026fm=avifu0026s=57981d4c24d0a5f422710b882062f5b1″. Additionally, “width”:300,”height”:400,”aspectRatio”:1,”mediaType”:”image/jpeg”},”800px_1_1″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1440u0026s=3976b818e09d9f0ba7c2320ab90018de”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1440u0026fm=avifu0026s=99d2de5310f5f839f7ccb8d5f128990b”. Furthermore, “width”:600,”height”:800,”aspectRatio”:1,”mediaType”:”image/jpeg”},”800px_4_5″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1800u0026s=1efd02bf39c2d9031f21b5da8dcbf74e”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1800u0026fm=avifu0026s=58443b739758d37039730d13ca888913″. Moreover, “width”:600,”height”:800,”aspectRatio”:1,”mediaType”:”image/jpeg”},”800px_5_4″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1152u0026s=5b9b57477e200729fb7e8e93cb54fb7f”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1152u0026fm=avifu0026s=5d8c0e7047f9bc56def2051ca9d77a04″. Also, “width”:600,”height”:800,”aspectRatio”:1,”mediaType”:”image/jpeg”},”800px_16_9″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C71%2C1440%2C810u0026s=084d3244ce2c49cdd3aacc91f7ca7eea”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C71%2C1440%2C810u0026fm=avifu0026s=96bf37e8faf196b1d88a6a63ae08123f”. In addition, “width”:600,”height”:800,”aspectRatio”:1,”mediaType”:”image/jpeg”},”800px_2.25_1″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=206%2C0%2C983%2C437u0026s=9d71bd7f2d15f3b6c24a73947f37a623″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=206%2C0%2C983%2C437u0026fm=avifu0026s=9072d4d2d6fc29b4a52cea9fa7425464″. Additionally, “width”:600,”height”:800,”aspectRatio”:1,”mediaType”:”image/jpeg”},”1200px_5_4″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1152u0026s=2af0fb7a575d736087ad4c1039b934e6″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1152u0026fm=avifu0026s=02f7d206d9d13ea22d4d3c7cdafc0369″. Furthermore, “width”:900,”height”:1200,”aspectRatio”:1,”mediaType”:”image/jpeg”},”1200px_16_9″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C71%2C1440%2C810u0026s=ce3290bac02430e79a9d7a9464fa7fe0″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C71%2C1440%2C810u0026fm=avifu0026s=9fe802ac397ce502cb113df06db17c97″. Moreover, “width”:900,”height”:1200,”aspectRatio”:1,”mediaType”:”image/jpeg”},”1200px_2.25_1″:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=206%2C0%2C983%2C437u0026s=2fd8525912dd80b450a693f7fedf74d0″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=206%2C0%2C983%2C437u0026fm=avifu0026s=f422fb800ffdd1d868f8d501dc90bd98″. Also, “width”:900,”height”:1200,”aspectRatio”:1,”mediaType”:”image/jpeg”}},”description”:””},”titleHeader”:”«Vogue»”,”title”:”La pub Guess scandalise: «Espérons que l’IA achète vos produits»”,”lead”:”Guess a fait poser un mannequin IA dans «Vogue» suscitant de nombreuses critiques en ligne.”,”kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false},”facebook”:{“published”:”2025-08-02T16:26:37.532Z”,”updated”:”2025-08-02T16:26:37.532Z”. “mainCategoryName”:”Mode”,”mainCategoryUrlPath”:”mode”,”mainCategoryFullUrlPath”:”lifestyle/mode”,”url”:”/story/vogue-la-pub-guess-scandalise-esperons-que-l-ia-achete-vos-produits-103392129″,”urlSlug”:”vogue-la-pub-guess-scandalise-esperons-que-l-ia-achete-vos-produits”,”openInNewWindow”:false,”readingTime”:240,”wordCount”:903,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“type”:”agency”,”name”:”cga”}],”image”:{“id”:”fmtnYSuzg7uz”,”variants”:{“1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026s=a01d449a2ab61ef0b26fe1617ddc65eb”,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026fm=avifu0026s=4dd49efae9f8a134c776e548c34886d0″,”maxWidth”:1200,”maxHeight”:1200,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}},”fix1200x675px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026crop=focalpointu0026s=53eaf7cabc16fdb7e2cd129d52a9f7c1″,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026crop=focalpointu0026fm=avifu0026s=d0b292b2eafebce5cc0cfe5620764365″,”maxWidth”:1200,”maxHeight”:675,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}}}}. In addition, “titleHeader”:”«Vogue»”,”title”:”Polémique : un mannequin IA dans «Vogue» scandalise”,”lead”:”Critiquée guess ai: controversy around virtual pour son mannequin virtuel dans «Vogue», Guess fait face à des accusations de «vol d’emplois» et de promotion d’une esthétique «fake». La marque se défend, mais le hashtag #boycottguess se répand.”,”kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false,”titleSet”:true,”leadSet”:true},”twitter”:{“published”:”2025-08-02T16:26:37.532Z”,”updated”:”2025-08-02T16:26:37.532Z”. “mainCategoryName”:”Mode”,”mainCategoryUrlPath”:”mode”,”mainCategoryFullUrlPath”:”lifestyle/mode”,”url”:”/story/vogue-la-pub-guess-scandalise-esperons-que-l-ia-achete-vos-produits-103392129″,”urlSlug”:”vogue-la-pub-guess-scandalise-esperons-que-l-ia-achete-vos-produits”,”openInNewWindow”:false,”readingTime”:240,”wordCount”:903,”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false},”authors”:[{“type”:”agency”,”name”:”cga”}],”image”:{“id”:”fmtnYSuzg7uz”,”variants”:{“1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026s=a01d449a2ab61ef0b26fe1617ddc65eb”,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026fm=avifu0026s=4dd49efae9f8a134c776e548c34886d0″,”maxWidth”:1200,”maxHeight”:1200,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}},”fix1200x675px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026crop=focalpointu0026s=53eaf7cabc16fdb7e2cd129d52a9f7c1″,”avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=cropu0026w=1200u0026h=675u0026rect=0%2C54%2C1440%2C810u0026fp-x=0.49444444444444446u0026fp-y=0.41041666666666665u0026crop=focalpointu0026fm=avifu0026s=d0b292b2eafebce5cc0cfe5620764365″,”maxWidth”:1200,”maxHeight”:675,”width”:1200,”height”:675,”aspectRatio”:1.7777777777777777,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.49444444444444446,”y”:0.41041666666666665}}}}. “titleHeader”:”«Vogue»”,”title”:”Polémique : un mannequin IA dans «Vogue»”,”lead”:”Critiquée sur les réseaux sociaux, la marque Guess fait poser un mannequin généré par l’IA dans le magazine «Vogue». L’image, jugée trop lisse et artificielle, suscite de vives réactions.”. “kickword”:{},”styles”:{“name”:”Default”},”useEmbedUrl”:false,”titleSet”:true,”leadSet”:true}},”seoTeaser”:{“title”:”Guess et l’IA: polémique autour de mannequins virtuels dans «Vogue»”,”lead”:”Critiquée pour son manque de transparence, la marque Guess utilise des mannequins virtuels dans «Vogue», suscitant l’indignation des internautes et des professionnels.”. “titleSet”:true,”leadSet”:true},”clientdata”:{“community”:{“shares”:”10″,”comments”:”0″,”contentRatings”:”26″}},”relatedContent”:{“content”:[]},”settings”:{“commentRisk”:”high”,”commentingEnabled”:true,”sharingEnabled”:true,”likesEnabled”:true,”renderedInWebView”:false,”publicationDateExposed”:true,”adsEnabled”:true,”allowRobots”:true,”headDisabled”:false}},”article”:{“titleHeader”:”«Vogue»”,”title”:”La pub Guess scandalise: «Espérons que l’IA achète vos produits»”,”lead”:”Guess a fait poser un mannequin IA dans «Vogue» suscitant de nombreuses critiques en ligne.”,”leadRT”:{“text”:””,”elements”:[]},”elements”:[{“type”:”publishDate”,”publishedTime”:”2025-08-02T16:26:37.532Z”. Additionally, “isUpdated”:false},{“type”:”title”,”htmlText”:”u003cspanu003e«Vogue»u003cspan class=”visually-hidden” aria-hidden=”true” role=”presentation”u003e: u003c/spanu003eu003c/spanu003eLa pub Guess scandalise: «Espérons que l’IA achète vos produits»”},{“type”:”lead”,”htmlText”:”Guess a fait poser un mannequin IA dans «Vogue» suscitant de nombreuses critiques en ligne.”},{“type”:”authors”,”authors”:[]},{“type”:”slideshow”,”slideshow”:{“nextpage”:”https://api.20min.ch/content/18/content/103392129/slides?imageId=doc-1j1g9rbp60u0026slideshowId=doc-1j1g3rl7t3″. guess ai: controversy around virtual “slideshow”:{“title”:””,”slideCount”:6},”slides”:[{“id”:”ZIujyuo3FxAk”,”Visible”:true,”credit”:”Seraphinne Vallora”,”image”:{“id”:”ZIujyuo3FxAk”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1726u0026s=d20aaae3dd22269f047f8dbb65ed5300″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1726u0026fm=avifu0026s=e550902799bbd4a313fd6a25348e6908″. “maxWidth”:400,”maxHeight”:400,”width”:334,”height”:400,”aspectRatio”:0.835,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1726u0026s=3057efeefb99f5056cb3b2185c7bc257″. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1726u0026fm=avifu0026s=a698b08946e2f91ad8815c96623af802″. “maxWidth”:800,”maxHeight”:800,”width”:667,”height”:800,”aspectRatio”:0.83375,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1726u0026s=a69a7aec3858a473643a84d7d8f3106a”. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1726u0026fm=avifu0026s=cf4415bfa488d949a7ea7e125c9ef560″. “maxWidth”:1200,”maxHeight”:1200,”width”:1001,”height”:1200,”aspectRatio”:0.8341666666666666,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1440%2C1726u0026s=bb94725ae788d033269d0eb6823fb86a”. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1440%2C1726u0026fm=avifu0026s=ee6a53615933c2bb5c7f4649e7f55345″. “maxWidth”:1600,”maxHeight”:1600,”width”:1335,”height”:1600,”aspectRatio”:0.834375,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C1440%2C1726u0026s=3404ea2e7b89b877364938d1e293d018″. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C1440%2C1726u0026fm=avifu0026s=2fac928c69010d4bb531fbdd6f0b7a9a”. “maxWidth”:2001,”maxHeight”:2000,”width”:1440,”height”:1726,”aspectRatio”:0.8342989571263036,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1726u0026s=d20aaae3dd22269f047f8dbb65ed5300″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1726u0026fm=avifu0026s=e550902799bbd4a313fd6a25348e6908″. “maxWidth”:400,”maxHeight”:400,”width”:334,”height”:400,”aspectRatio”:0.835,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1726u0026s=a69a7aec3858a473643a84d7d8f3106a”. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/53f35eb3-571a-4e40-a541-2b6a3d0264f1.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1726u0026fm=avifu0026s=cf4415bfa488d949a7ea7e125c9ef560″. “maxWidth”:1200,”maxHeight”:1200,”width”:1001,”height”:1200,”aspectRatio”:0.8341666666666666,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}}}. Also, “credit”:”Seraphinne Vallora”,”caption”:{“text”:”Publié dans u003cemu003eVogueu003c/emu003e: Guess fait la promotion de sa mode estivale sur une double page avec des mannequins générés par IA.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Publié dans u003cemu003eVogueu003c/emu003e: Guess fait la promotion de sa mode estivale sur une double page avec des mannequins générés par IA.”}]}]}}. In addition, “caption”:{“text”:”Publié dans u003cemu003eVogueu003c/emu003e: Guess fait la promotion de sa mode estivale sur une double page avec des mannequins générés par IA.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Publié dans u003cemu003eVogueu003c/emu003e: Guess fait la promotion de sa mode estivale sur une double page avec des mannequins générés par IA.”}]}]},”type”:”image”},{“id”:”fmtnYSuzg7uz”,”Visible”:true,”credit”:”Guess”,”image”:{“id”:”fmtnYSuzg7uz”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1920u0026s=ca65e8c4b81c38ed803ec3ff749a5507″. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1920u0026fm=avifu0026s=ec51239192eeaffdc59472d74226d965″. “maxWidth”:400,”maxHeight”:400,”width”:300,”height”:400,”aspectRatio”:0.75,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1920u0026s=d2c6213a266b0a5ca49aec70b0eee5f2″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1920u0026fm=avifu0026s=aa690be9027b86173fa7d93273afcadb”. “maxWidth”:800,”maxHeight”:800,”width”:600,”height”:800,”aspectRatio”:0.75,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1920u0026s=88078225a6e31663e8def3cce86931cb”. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1920u0026fm=avifu0026s=4e63a9fa7b2b797a8bfbd6ba5dc9f4f4″. “maxWidth”:1200,”maxHeight”:1200,”width”:900,”height”:1200,”aspectRatio”:0.75,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1440%2C1920u0026s=bca27fea8a994eb04938f92d93c16029″. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1440%2C1920u0026fm=avifu0026s=05c9d07668d808c8ea9a61735504e094″. “maxWidth”:1600,”maxHeight”:1600,”width”:1200,”height”:1600,”aspectRatio”:0.75,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C1440%2C1920u0026s=23f241b01f62c535b2702a14021a84c4″. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C1440%2C1920u0026fm=avifu0026s=ad054be0a9c76027cce6b39e69027d6f”. “maxWidth”:2001,”maxHeight”:2000,”width”:1440,”height”:1920,”aspectRatio”:0.75,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1920u0026s=ca65e8c4b81c38ed803ec3ff749a5507″. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1920u0026fm=avifu0026s=ec51239192eeaffdc59472d74226d965″. “maxWidth”:400,”maxHeight”:400,”width”:300,”height”:400,”aspectRatio”:0.75,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1920u0026s=88078225a6e31663e8def3cce86931cb”. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/f1712248-5997-4473-a0f3-560e46411bb5.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1920u0026fm=avifu0026s=4e63a9fa7b2b797a8bfbd6ba5dc9f4f4″. “maxWidth”:1200,”maxHeight”:1200,”width”:900,”height”:1200,”aspectRatio”:0.75,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}}},”credit”:”Guess”,”caption”:{“text”:”Le modèle synthétique d’IA sur l’image semble réel.”,”elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Le modèle synthétique d’IA sur l’image semble réel.”}]}]}},”caption”:{“text”:”Le modèle synthétique guess ai: controversy around virtual d’IA sur l’image semble réel.”,”elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Le modèle synthétique d’IA sur l’image semble réel.”}]}]},”type”:”image”},{“id”:”iBLQfSm1AYGe”,”Visible”:true,”credit”:”Guess”,”image”:{“id”:”iBLQfSm1AYGe”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1911u0026s=1004bdac8c0b535eda1b91e7dbb42f7a”. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1911u0026fm=avifu0026s=04ab6691b50c8f5698563e26e968690f”. “maxWidth”:400,”maxHeight”:400,”width”:301,”height”:400,”aspectRatio”:0.7525,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1911u0026s=a6143349e035d26c3f1435ea8c32a094″. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1440%2C1911u0026fm=avifu0026s=073315547c397387c0cbacade56a3d89″. “maxWidth”:800,”maxHeight”:800,”width”:603,”height”:800,”aspectRatio”:0.75375,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1911u0026s=98e63f9a0e3ce5640c3187bd992e1925″. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1911u0026fm=avifu0026s=2cf3570806c2d81ac4ea637f6b76c4a5″. “maxWidth”:1200,”maxHeight”:1200,”width”:904,”height”:1200,”aspectRatio”:0.7533333333333333,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1440%2C1911u0026s=d50d9c0cce72524128e771ebfab8bc6a”. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1440%2C1911u0026fm=avifu0026s=52e867b21bb18e4ccd572972c232e18e”. “maxWidth”:1600,”maxHeight”:1600,”width”:1206,”height”:1600,”aspectRatio”:0.75375,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C1440%2C1911u0026s=8cee20d20247c53ec6a67993ae05cad8″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C1440%2C1911u0026fm=avifu0026s=5094913451dd69c97293f1f91bd1391c”. “maxWidth”:2001,”maxHeight”:2000,”width”:1440,”height”:1911,”aspectRatio”:0.7535321821036107,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1911u0026s=1004bdac8c0b535eda1b91e7dbb42f7a”. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1440%2C1911u0026fm=avifu0026s=04ab6691b50c8f5698563e26e968690f”. “maxWidth”:400,”maxHeight”:400,”width”:301,”height”:400,”aspectRatio”:0.7525,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1911u0026s=98e63f9a0e3ce5640c3187bd992e1925″. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/4be392b8-1fd3-43b9-8172-05806d8434c4.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1440%2C1911u0026fm=avifu0026s=2cf3570806c2d81ac4ea637f6b76c4a5″. “maxWidth”:1200,”maxHeight”:1200,”width”:904,”height”:1200,”aspectRatio”:0.7533333333333333,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}}}. In addition, “credit”:”Guess”,”caption”:{“text”:”Le mannequin IA n’apparaît pas seulement dans u003cemu003eVogueu003c/emu003e, mais aussi dans les vitrines des magasins.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Le mannequin IA n’apparaît pas seulement dans u003cemu003eVogueu003c/emu003e, mais aussi dans les vitrines des magasins.”}]}]}}. Additionally, “caption”:{“text”:”Le mannequin IA n’apparaît pas seulement dans u003cemu003eVogueu003c/emu003e, mais aussi dans les vitrines des magasins.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Le mannequin IA n’apparaît pas seulement dans u003cemu003eVogueu003c/emu003e, mais aussi dans les vitrines des magasins.”}]}]}. Furthermore, “type”:”image”}]}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Dans l’édition d’août du magazine “},{“type”:”htmlTextItem”,”htmlText”:”u003cemu003eVogueu003c/emu003e”},{“type”:”htmlTextItem”,”htmlText”:”, une publicité pour Guess met en vedette un mannequin… entièrement généré par intelligence artificielle. Cette image parfaitement lissée a provoqué une avalanche de critiques sur les réseaux sociaux. Dans les commentaires. la marque est accusée de «voler des emplois», de promouvoir une esthétique «fake» et d’évacuer guess ai: controversy around virtual tout véritable talent humain.”}]}. {“type”:”crosshead”,”htmlText”:”Une campagne taillée pour l’efficacité… et la polémique”,”style”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Pourquoi recourir à des mannequins numériques? Pour les marques, c’est simple: plus besoin de billets d’avion, de studios ou d’équipes de production. Les images sont produites à la demande. rapidement, avec un contrôle total sur la pose, la couleur de peau ou encore le décor. Résultat: des campagnes flexibles, économiques mais aussi déshumanisées.”}]}. {“type”:”slideshow”,”slideshow”:{“slideshow”:{“title”:””,”slideCount”:2},”slides”:[{“id”:”xlfOf-4xNw-Q”,”Visible”:true,”credit”:”Guess”,”image”:{“id”:”xlfOf-4xNw-Q”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C2400%2C3600u0026s=333c989662b73403b505dc74386bb20b”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C2400%2C3600u0026fm=avifu0026s=33fa357c1b84dd6a65954c6f71cec198″. Moreover, “maxWidth”:400,”maxHeight”:400,”width”:267,”height”:400,”aspectRatio”:0.6675,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C2400%2C3600u0026s=6863159b7db788e580c024f24441ecbe”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C2400%2C3600u0026fm=avifu0026s=d5726acfb740fee6562d4dea93ac5c01″. Also, “maxWidth”:800,”maxHeight”:800,”width”:533,”height”:800,”aspectRatio”:0.66625,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C2400%2C3600u0026s=6128f527ab94b16f2015b9a66004fd3d”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C2400%2C3600u0026fm=avifu0026s=849d29a876ad9dd0c40b8b026113e182″. In addition, “maxWidth”:1200,”maxHeight”:1200,”width”:800,”height”:1200,”aspectRatio”:0.6666666666666666,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C2400%2C3600u0026s=ca7d4f7dad7b76064ed8f45b03787747″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C2400%2C3600u0026fm=avifu0026s=368f8f90a2ca7392ddc06938ff8eddd6″. Additionally, “maxWidth”:1600,”maxHeight”:1600,”width”:1067,”height”:1600,”aspectRatio”:0.666875,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C2400%2C3600u0026s=d146458d56f5959b5132d7d7200f43de”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C2400%2C3600u0026fm=avifu0026s=8e72077ee41fece37e59067961698a31″. Furthermore, “maxWidth”:2001,”maxHeight”:2000,”width”:1333,”height”:2000,”aspectRatio”:0.6665,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C2400%2C3600u0026s=333c989662b73403b505dc74386bb20b”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C2400%2C3600u0026fm=avifu0026s=33fa357c1b84dd6a65954c6f71cec198″. Moreover, “maxWidth”:400,”maxHeight”:400,”width”:267,”height”:400,”aspectRatio”:0.6675,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C2400%2C3600u0026s=6128f527ab94b16f2015b9a66004fd3d”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/7fb0fdf7-51f7-45a5-8aed-ec245d295dfd.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C2400%2C3600u0026fm=avifu0026s=849d29a876ad9dd0c40b8b026113e182″. Also, “maxWidth”:1200,”maxHeight”:1200,”width”:800,”height”:1200,”aspectRatio”:0.6666666666666666,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}}},”credit”:”Guess”,”caption”:{“text”:”JLo pose pour la première fois pour Guess en 2018. La chanteuse était l’égérie de la campagne printemps/été de la marque pour ses jeans.”,”elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”JLo pose pour la première fois pour Guess en 2018. La chanteuse était l’égérie de la campagne printemps/été de la marque pour ses jeans.”}]}]}},”caption”:{“text”:”JLo pose pour la première fois pour Guess en 2018. In addition, La chanteuse était l’égérie de la guess ai: controversy around virtual campagne printemps/été de la marque pour ses jeans.”,”elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”JLo pose pour la première fois pour Guess en 2018. La chanteuse était l’égérie de la campagne printemps/été de la marque pour ses jeans.”}]}]},”type”:”image”},{“id”:”a0snWZ0GdMLO”,”Visible”:true,”credit”:”Guess”,”image”:{“id”:”a0snWZ0GdMLO”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C800%2C1091u0026s=18cec38d2327ffa1f4b6d84954874f75″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C800%2C1091u0026fm=avifu0026s=9d974c85e6b6b58d31a9903747d66444″. “maxWidth”:400,”maxHeight”:400,”width”:293,”height”:400,”aspectRatio”:0.7325,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C800%2C1091u0026s=79cc495b5fa069d80ef1182e4620755f”. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C800%2C1091u0026fm=avifu0026s=d255db4fb1b4b9f54a72e40f50eab339″. “maxWidth”:800,”maxHeight”:800,”width”:587,”height”:800,”aspectRatio”:0.73375,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C800%2C1091u0026s=fd109dd44d43ba529838e44547a57615″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C800%2C1091u0026fm=avifu0026s=5147ad598bbf2ed869c6b9d75d57bce6″. “maxWidth”:1200,”maxHeight”:1200,”width”:800,”height”:1091,”aspectRatio”:0.7332722273143905,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C800%2C1091u0026s=5d49589ab034cdfed5dffc6b2f3141da”. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C800%2C1091u0026fm=avifu0026s=7a4eaad43fbf5dc516b42a6b587c2a7f”. “maxWidth”:1600,”maxHeight”:1600,”width”:800,”height”:1091,”aspectRatio”:0.7332722273143905,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C800%2C1091u0026s=5f3de0677279321474987370ee1ca98b”. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C800%2C1091u0026fm=avifu0026s=342de104285a5b1b3f44b8358980d4fa”. “maxWidth”:2001,”maxHeight”:2000,”width”:800,”height”:1091,”aspectRatio”:0.7332722273143905,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C800%2C1091u0026s=18cec38d2327ffa1f4b6d84954874f75″. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C800%2C1091u0026fm=avifu0026s=9d974c85e6b6b58d31a9903747d66444″. “maxWidth”:400,”maxHeight”:400,”width”:293,”height”:400,”aspectRatio”:0.7325,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C800%2C1091u0026s=fd109dd44d43ba529838e44547a57615″. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/6a76ea05-208a-494c-a76a-c851ca9251f0.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C800%2C1091u0026fm=avifu0026s=5147ad598bbf2ed869c6b9d75d57bce6″. “maxWidth”:1200,”maxHeight”:1200,”width”:800,”height”:1091,”aspectRatio”:0.7332722273143905,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}}},”credit”:”Guess”,”caption”:{“text”:”Irina Shayk pour Guess: en 2009, le mannequin a participé à la campagne printemps/été.”,”elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Irina Shayk pour Guess: en 2009, le mannequin a participé à la campagne printemps/été.”}]}]}},”caption”:{“text”:”Irina Shayk pour Guess: en 2009, le mannequin a participé à la campagne printemps/été.”,”elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Irina Shayk pour Guess: en 2009, le mannequin a participé à la campagne printemps/été.”}]}]}. Furthermore, “type”:”image”}]}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Photographes, stylistes, mannequins: tous redoutent de voir leur métier remplacé par des algorithmes. Les standards de beauté aussi en prennent un coup: l’IA montre des corps irréels. des peaux parfaites, des proportions idéalisées. De quoi renforcer la pression, en particulier sur les jeunes femmes.”}]}. {“type”:”ad”,”availableFor”:{“desktop”:true,”app”:true}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Autre guess ai: controversy around virtual reproche de la part des internautes: ces mannequins virtuels sont interchangeables, sans vécu ni personnalité. Une menace pour la connexion émotionnelle entre la marque et le public, préviennent certains analystes.”}]},{“type”:”embed”,”url”:”https://www.instagram.com/reel/DMF7OBlIWx7/?utm_source=ig_embedu0026amp;utm_campaign=loading”,”provider”:”instagram”,”embedCode”:”u003cblockquote class=”instagram-media” data-instgrm-permalink=”https://www.instagram.com/reel/DMF7OBlIWx7/?utm_source=ig_embedu0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%. width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”u003eu003cdiv style=”padding:16px;”u003e u003ca href=”https://www.instagram.com/reel/DMF7OBlIWx7/?utm_source=ig_embedu0026amp. utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”u003e u003cdiv style=” display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;”u003eSieh dir diesen Beitrag auf Instagram anu003c/divu003eu003c/divu003eu003cdiv style=”padding: 12.5% 0. “u003eu003c/divu003e u003cdiv style=”display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;”u003eu003cdivu003e u003cdiv style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px. transform: translateX(0px) translateY(7px);”u003eu003c/divu003e u003cdiv style=”background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px. flex-grow: 0; margin-right: 14px; margin-left: 2px;”u003eu003c/divu003e u003cdiv style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px. transform: translateX(9px) translateY(-18px);”u003eu003c/divu003eu003c/divu003eu003cdiv style=”margin-left: 8px;”u003e u003cdiv style=” background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;”u003eu003c/divu003e u003cdiv style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”u003eu003c/divu003eu003c/divu003eu003cdiv style=”margin-left: auto;”u003e u003cdiv style=” width: guess ai: controversy around virtual 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”u003eu003c/divu003e u003cdiv style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”u003eu003c/divu003e u003cdiv style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”u003eu003c/divu003eu003c/divu003eu003c/divu003e u003cdiv style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;”u003e u003cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;”u003eu003c/divu003e u003cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;”u003eu003c/divu003eu003c/divu003eu003c/au003eu003cp style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”u003eu003ca href=”https://www.instagram.com/reel/DMF7OBlIWx7/?utm_source=ig_embedu0026amp. utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”u003eEin Beitrag geteilt von Seraphinne Vallora (@seraphinnevallora)u003c/au003eu003c/pu003eu003c/divu003eu003c/blockquoteu003eu003cscript async src=”//www.instagram.com/embed.js”u003eu003c/scriptu003e”}. {“type”:”crosshead”,”htmlText”:”Une agence sous le feu des critiques”,”style”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”La campagne Guess a été conçue par Seraphinne Vallora, une agence fondée par Valentina Gonzalez et Andreea Petrescu. Sur Instagram. elles défendent leur démarche: selon elles, créer avec l’IA, c’est bien plus qu’un simple guess ai: controversy around virtual prompt. Cela implique un vrai travail artistique, le but étant de faire une œuvre «pensée, stratégique et belle».”}]},{“type”:”embed”,”url”:”https://www.instagram.com/p/DMk1z_1Ie3w/?utm_source=ig_embedu0026amp;utm_campaign=loading”,”provider”:”instagram”,”embedCode”:”u003cblockquote class=”instagram-media” data-instgrm-captioned data-instgrm-permalink=”https://www.instagram.com/p/DMk1z_1Ie3w/?utm_source=ig_embedu0026amp;utm_campaign=loading” data-instgrm-version=”14″ style=” background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%. width:-webkit-calc(100% – 2px); width:calc(100% – 2px);”u003eu003cdiv style=”padding:16px;”u003e u003ca href=”https://www.instagram.com/p/DMk1z_1Ie3w/?utm_source=ig_embedu0026amp. utm_campaign=loading” style=” background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;” target=”_blank”u003e u003cdiv style=” display: flex; flex-direction: row; align-items: center;”u003e u003cdiv style=”background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;”u003eu003c/divu003e u003cdiv style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center;”u003e u003cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;”u003eu003c/divu003e u003cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;”u003eu003c/divu003eu003c/divu003eu003c/divu003eu003cdiv style=”padding: 19% 0;”u003eu003c/divu003e u003cdiv style=”display:block; height:50px; margin:0 auto 12px; width:50px;”u003eu003csvg width=”50px” height=”50px” viewBox=”0 0 60 60″ version=”1.1″ xmlns=”https://www.w3.org/2000/svg” xmlns:xlink=”https://www.w3.org/1999/xlink”u003eu003cg stroke=”none” stroke-width=”1″ fill=”none” fill-rule=”evenodd”u003eu003cg transform=”translate(-511.000000, -20.000000)” fill=”#000000″u003eu003cgu003eu003cpath d=”M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 guess ai: controversy around virtual 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 guess ai: controversy around virtual C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631″u003eu003c/pathu003eu003c/gu003eu003c/gu003eu003c/gu003eu003c/svgu003eu003c/divu003eu003cdiv style=”padding-top: 8px. “u003e u003cdiv style=” color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;”u003eSieh dir diesen Beitrag auf Instagram anu003c/divu003eu003c/divu003eu003cdiv style=”padding: 12.5% 0. “u003eu003c/divu003e u003cdiv style=”display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;”u003eu003cdivu003e u003cdiv style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px. transform: translateX(0px) translateY(7px);”u003eu003c/divu003e u003cdiv style=”background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px. flex-grow: 0; margin-right: 14px; margin-left: 2px;”u003eu003c/divu003e u003cdiv style=”background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px. transform: translateX(9px) translateY(-18px);”u003eu003c/divu003eu003c/divu003eu003cdiv style=”margin-left: 8px;”u003e u003cdiv style=” background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;”u003eu003c/divu003e u003cdiv style=” width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)”u003eu003c/divu003eu003c/divu003eu003cdiv style=”margin-left: auto;”u003e u003cdiv style=” width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);”u003eu003c/divu003e guess ai: controversy around virtual u003cdiv style=” background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);”u003eu003c/divu003e u003cdiv style=” width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);”u003eu003c/divu003eu003c/divu003eu003c/divu003e u003cdiv style=”display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;”u003e u003cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;”u003eu003c/divu003e u003cdiv style=” background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;”u003eu003c/divu003eu003c/divu003eu003c/au003eu003cp style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;”u003eu003ca href=”https://www.instagram.com/p/DMk1z_1Ie3w/?utm_source=ig_embedu0026amp. utm_campaign=loading” style=” color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;” target=”_blank”u003eEin Beitrag geteilt von Seraphinne Vallora (@seraphinnevallora)u003c/au003eu003c/pu003eu003c/divu003eu003c/blockquoteu003eu003cscript async src=”//www.instagram.com/embed.js”u003eu003c/scriptu003e”}. {“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Mais ce n’est pas du goût de tout le monde. «Sans IA, vous n’avez aucun talent», explique un mécontent. Un autre ironise: «Ce n’est pas parce qu’un burger est difficile à faire que McDonald’s devient healthy.»”}]},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Depuis, le hashtag #boycottguess se répand. Sur le compte Instagram de la marque, les commentaires se guess ai: controversy around virtual multiplient: «C’est de l’IA?», «Ces femmes sont-elles réelles?», «Espérons que l’IA achète vos produits» ou encore «Les mannequins IA, c’est vraiment décevant.»”}]},{“type”:”slideshow”,”slideshow”:{“nextpage”:”https://api.20min.ch/content/18/content/103392129/slides?imageId=doc-1j1g9hli00u0026slideshowId=doc-1j1g9h30r0″. “slideshow”:{“title”:””,”slideCount”:4},”slides”:[{“id”:”ttI56eMRc9tl”,”Visible”:true,”credit”:”Instagram/Screenshot”,”image”:{“id”:”ttI56eMRc9tl”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C457%2C606u0026s=67c03f74c886ccfb67243e2974c74df6″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C457%2C606u0026fm=avifu0026s=97372dcfe8193c4e31629b7dc36c3163″. Moreover, “maxWidth”:400,”maxHeight”:400,”width”:302,”height”:400,”aspectRatio”:0.755,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C457%2C606u0026s=eb6829c9597bfeb6bf81d465944e4f0d”. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C457%2C606u0026fm=avifu0026s=afa48fb00d780823ea65604fd1391274″. Also, “maxWidth”:800,”maxHeight”:800,”width”:457,”height”:606,”aspectRatio”:0.7541254125412541,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C457%2C606u0026s=8a84bf382a1ab051da8b3cd4f9b952d8″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C457%2C606u0026fm=avifu0026s=5a221835b182b905cdc7bf0fb822daf7″. In addition, “maxWidth”:1200,”maxHeight”:1200,”width”:457,”height”:606,”aspectRatio”:0.7541254125412541,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C457%2C606u0026s=df2b52059851c83f37edad1261b7b5a3″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C457%2C606u0026fm=avifu0026s=f1c09347a939f83f02ba4a08b99e749c”. Additionally, “maxWidth”:1600,”maxHeight”:1600,”width”:457,”height”:606,”aspectRatio”:0.7541254125412541,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C457%2C606u0026s=1eedb0c164693da3cd4d1e035401cc79″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C457%2C606u0026fm=avifu0026s=091b6acba5641efcaf47955261beb336″. Furthermore, “maxWidth”:2001,”maxHeight”:2000,”width”:457,”height”:606,”aspectRatio”:0.7541254125412541,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C457%2C606u0026s=67c03f74c886ccfb67243e2974c74df6″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C457%2C606u0026fm=avifu0026s=97372dcfe8193c4e31629b7dc36c3163″. Moreover, “maxWidth”:400,”maxHeight”:400,”width”:302,”height”:400,”aspectRatio”:0.755,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C457%2C606u0026s=8a84bf382a1ab051da8b3cd4f9b952d8″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/2879518b-e990-4da2-b040-ac0c8212aef1.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C457%2C606u0026fm=avifu0026s=5a221835b182b905cdc7bf0fb822daf7″. Also, “maxWidth”:1200,”maxHeight”:1200,”width”:457,”height”:606,”aspectRatio”:0.7541254125412541,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}}}. “credit”:”Instagram/Screenshot”,”caption”:{“text”:”De la déception à la moquerie: les commentaires contre les mannequins IA s’accumulent sous la publication.”. In addition, “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”De la déception à la moquerie: les commentaires contre les mannequins IA s’accumulent sous la publication.”}]}]}},”caption”:{“text”:”De la déception à la moquerie: les commentaires contre les mannequins IA s’accumulent sous la publication.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”De la déception à la moquerie: les commentaires contre les mannequins IA s’accumulent sous la publication.”}]}]},”type”:”image”},{“id”:”OE2cPjKQAAm8″,”Visible”:true,”credit”:”Instagram/Screenshot”,”image”:{“id”:”OE2cPjKQAAm8″,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C465%2C416u0026s=8a81ee0a27e41067b901d563c58488be”. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C465%2C416u0026fm=avifu0026s=4c43e067cecc715811a51911f3862176″. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:358,”aspectRatio”:1.1173184357541899,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C465%2C416u0026s=377ab2f8ca9ab334d2c13e5b2e727856″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C465%2C416u0026fm=avifu0026s=ef50eea3fc4271caae50308970030c93″. “maxWidth”:800,”maxHeight”:800,”width”:465,”height”:416,”aspectRatio”:1.1177884615384615,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C465%2C416u0026s=57c225e18f7c29d91f2fbb4fd934f564″. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C465%2C416u0026fm=avifu0026s=9f393b251683fc8eb205608664aeff85″. “maxWidth”:1200,”maxHeight”:1200,”width”:465,”height”:416,”aspectRatio”:1.1177884615384615,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C465%2C416u0026s=6485db06aedf2f682d081b1f2b4011cf”. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C465%2C416u0026fm=avifu0026s=de158a9c46f37dd8332ac41d3e0822cd”. “maxWidth”:1600,”maxHeight”:1600,”width”:465,”height”:416,”aspectRatio”:1.1177884615384615,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C465%2C416u0026s=c10dda5fa1724d02b58e74dc4927b3af”. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C465%2C416u0026fm=avifu0026s=9784f0e83472b5bba75ea1311d80352b”. “maxWidth”:2001,”maxHeight”:2000,”width”:465,”height”:416,”aspectRatio”:1.1177884615384615,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C465%2C416u0026s=8a81ee0a27e41067b901d563c58488be”. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C465%2C416u0026fm=avifu0026s=4c43e067cecc715811a51911f3862176″. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:358,”aspectRatio”:1.1173184357541899,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C465%2C416u0026s=57c225e18f7c29d91f2fbb4fd934f564″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/bbd4ceb5-02b7-40bb-a773-4f84ead18735.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C465%2C416u0026fm=avifu0026s=9f393b251683fc8eb205608664aeff85″. “maxWidth”:1200,”maxHeight”:1200,”width”:465,”height”:416,”aspectRatio”:1.1177884615384615,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}}}. Moreover, “credit”:”Instagram/Screenshot”,”caption”:{“text”:”Plusieurs utilisateurs se demandent si les femmes représentées sont réelles, tandis que d’autres critiquent l’utilisation de l’IA, guess ai: controversy around virtual la jugeant irrespectueuse envers les vraies mannequins.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Plusieurs utilisateurs se demandent si les femmes représentées sont réelles, tandis que d’autres critiquent l’utilisation de l’IA, la jugeant irrespectueuse envers les vraies mannequins.”}]}]}}. Also, “caption”:{“text”:”Plusieurs utilisateurs se demandent si les femmes représentées sont réelles, tandis que d’autres critiquent l’utilisation de l’IA, la jugeant irrespectueuse envers les vraies mannequins.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Plusieurs utilisateurs se demandent si les femmes représentées sont réelles, tandis que d’autres critiquent l’utilisation de l’IA, la jugeant irrespectueuse envers les vraies mannequins.”}]}]},”type”:”image”},{“id”:”irJhDsR9UYSR”,”Visible”:true,”credit”:”Instagram/Screenshot”,”image”:{“id”:”irJhDsR9UYSR”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C464%2C693u0026s=f057e5e8715d4d5c344674f54ed7a7b5″. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C464%2C693u0026fm=avifu0026s=ca2dd725301f39adb90f15c6acc01e1a”. “maxWidth”:400,”maxHeight”:400,”width”:268,”height”:400,”aspectRatio”:0.67,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C464%2C693u0026s=20d7c59e2f01b3ea681bc275ef17e1fa”. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C464%2C693u0026fm=avifu0026s=aae962dd939e381847e825b1cb4281a8″. “maxWidth”:800,”maxHeight”:800,”width”:464,”height”:693,”aspectRatio”:0.6695526695526696,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C464%2C693u0026s=ed22a0b49df9daaaaa1722a1c86a1c7b”. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C464%2C693u0026fm=avifu0026s=2561f51eb77e9046949ac98cd160138b”. “maxWidth”:1200,”maxHeight”:1200,”width”:464,”height”:693,”aspectRatio”:0.6695526695526696,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C464%2C693u0026s=d3c74faa34ba8ecbb4314914db2ad7b4″. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C464%2C693u0026fm=avifu0026s=3c32012c1293183e24406a4fd6c08065″. “maxWidth”:1600,”maxHeight”:1600,”width”:464,”height”:693,”aspectRatio”:0.6695526695526696,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C464%2C693u0026s=9cf29911ce228672f9bab3211690c870″. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C464%2C693u0026fm=avifu0026s=d0907cf29a9fed67ec5e0fb0223f6a89″. “maxWidth”:2001,”maxHeight”:2000,”width”:464,”height”:693,”aspectRatio”:0.6695526695526696,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C464%2C693u0026s=f057e5e8715d4d5c344674f54ed7a7b5″. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C464%2C693u0026fm=avifu0026s=ca2dd725301f39adb90f15c6acc01e1a”. “maxWidth”:400,”maxHeight”:400,”width”:268,”height”:400,”aspectRatio”:0.67,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C464%2C693u0026s=ed22a0b49df9daaaaa1722a1c86a1c7b”. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/657e8b74-57c2-41df-8167-f8fba2523949.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C464%2C693u0026fm=avifu0026s=2561f51eb77e9046949ac98cd160138b”. “maxWidth”:1200,”maxHeight”:1200,”width”:464,”height”:693,”aspectRatio”:0.6695526695526696,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}}}. Furthermore, “credit”:”Instagram/Screenshot”,”caption”:{“text”:”«L’IA vous met dans l’embarras»: dans les commentaires sous les publications de Guess, beaucoup parlent de tromperie et de perte de confiance.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”«L’IA vous met dans l’embarras»: dans les commentaires sous les publications de Guess, beaucoup parlent de tromperie et de perte de confiance.”}]}]}}. Moreover, “caption”:{“text”:”«L’IA guess ai: controversy around virtual vous met dans l’embarras»: dans les commentaires sous les publications de Guess, beaucoup parlent de tromperie et de perte de confiance.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”«L’IA vous met dans l’embarras»: dans les commentaires sous les publications de Guess, beaucoup parlent de tromperie et de perte de confiance.”}]}]}. Also, “type”:”image”}]}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Certains modèles ont également pris la parole: «Mon rêve était de poser pour Guess. Vous nous retirez cette chance.» Le mannequin Rain Dove lance même un défi à l’IA: «J’ai un cœur qui bat… C’est ça qui vous manquera.»”}]}. {“type”:”crosshead”,”htmlText”:”Une transparence jugée insuffisante”,”style”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”En Suisse, le débat sur la transparence est vif. Une étude de l’Université de Zurich montre que la population souhaite une identification claire des contenus créés par IA.. Le Conseil suisse de la presse et la SSR rappellent que les images synthétiques doivent être reconnaissables – surtout. si aucun contrôle humain n’a lieu. Or. dans “},{“type”:”htmlTextItem”,”htmlText”:”u003cemu003eVogueu003c/emu003e”},{“type”:”htmlTextItem”,”htmlText”:”, la mention était écrite en tout petit.”}]}. {“type”:”image”,”image”:{“id”:”Mu94dwTQjtp5″,”caption”:{“text”:”En guess ai: controversy around virtual petits caractères, l’annonce précise: «Produit par Seraphinne Vallora avec l’IA». De nombreux lecteurs et lectrices ne l’ont pas remarqué. Le reproche est donc un manque de transparence.”,”elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”En petits caractères, l’annonce précise: «Produit par Seraphinne Vallora avec l’IA». De nombreux lecteurs et lectrices ne l’ont pas remarqué. Le reproche est donc un manque de transparence.”}]}]},”credit”:”Guess”,”suffix”:”jpeg”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C178%2C1152%2C1025u0026s=b416b487d3ee23544292012cb76654c1″. “avifSrc”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C178%2C1152%2C1025u0026fm=avifu0026s=9c655bcd2da4bfa630f32e003426ed59″. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:356,”aspectRatio”:1.1235955056179776,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C178%2C1152%2C1025u0026s=6c3b06327abd0f3771623c1f70179edd”. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C178%2C1152%2C1025u0026fm=avifu0026s=ab92c7ba8e7bf8bc4404dbabd7dc2972″. “maxWidth”:800,”maxHeight”:800,”width”:800,”height”:712,”aspectRatio”:1.1235955056179776,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C178%2C1152%2C1025u0026s=fb85eb6855bac09396464ae674b8ef6c”. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C178%2C1152%2C1025u0026fm=avifu0026s=d05f6669235bd0ffa1f762a829201fe1″. “maxWidth”:1200,”maxHeight”:1200,”width”:1152,”height”:1025,”aspectRatio”:1.1239024390243904,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C178%2C1152%2C1025u0026s=1ac463074d66086e2085e7b7da4d1b68″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C178%2C1152%2C1025u0026fm=avifu0026s=e1f45cc06277a8a741f1af8ad17bcae2″. “maxWidth”:1600,”maxHeight”:1600,”width”:1152,”height”:1025,”aspectRatio”:1.1239024390243904,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C178%2C1152%2C1025u0026s=025344df9c6189966908306c077bfaac”. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C178%2C1152%2C1025u0026fm=avifu0026s=10b4751b6bc582bb4b79a47fd8b1fae0″. “maxWidth”:2001,”maxHeight”:2000,”width”:1152,”height”:1025,”aspectRatio”:1.1239024390243904,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C178%2C1152%2C1025u0026s=b416b487d3ee23544292012cb76654c1″. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C178%2C1152%2C1025u0026fm=avifu0026s=9c655bcd2da4bfa630f32e003426ed59″. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:356,”aspectRatio”:1.1235955056179776,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C178%2C1152%2C1025u0026s=fb85eb6855bac09396464ae674b8ef6c”. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/e740593f-53c5-449a-8f0d-fc66ee0b87a8.jpg?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C178%2C1152%2C1025u0026fm=avifu0026s=d05f6669235bd0ffa1f762a829201fe1″. “maxWidth”:1200,”maxHeight”:1200,”width”:1152,”height”:1025,”aspectRatio”:1.1239024390243904,”mediaType”:”image/jpeg”,”focusPoint”:{“x”:0.5,”y”:0.5}}},”maxAspectRatio”:1.68}}. Additionally, {“type”:”crosshead”,”htmlText”:”Flou juridique”,”style”:{}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”La législation n’a pas encore rattrapé la technologie. À qui appartient un double numérique qui reproduit fidèlement la peau. les cheveux ou les expressions d’un vrai mannequin? Seraphinne Vallora propose sur son site la création d’avatars ultraréalistes. capables de remplacer l’original dans toutes sortes de campagnes.”}]}. {“type”:”image”,”image”:{“id”:”edvGSf98LlSq”,”caption”:{“text”:”L’agence propose des mannequins entièrement générés par IA, des jumeaux numériques de personnes réelles et des images de campagne hyperréalistes, avec une représentation fidèle à 100% guess ai: controversy around virtual au produit.”. “elements”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”L’agence propose des mannequins entièrement générés par IA, des jumeaux numériques de personnes réelles et des images de campagne hyperréalistes, avec une représentation fidèle à 100% au produit.”}]}]},”credit”:”Seraphinne Vallora/Screenshot”,”suffix”:”png”,”variants”:{“400px”:{“src”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1062%2C465u0026s=344b88ceae2eae496139d8b7ae95ff99″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1062%2C465u0026fm=avifu0026s=7e539447948efeb819bb21e6ff4c81b6″. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:175,”aspectRatio”:2.2857142857142856,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”800px”:{“src”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1062%2C465u0026s=6f8a378302aa26ee728abce55d0a194b”. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=800u0026h=800u0026rect=0%2C0%2C1062%2C465u0026fm=avifu0026s=f62af1d853456cba820fe997ad2bdad8″. “maxWidth”:800,”maxHeight”:800,”width”:800,”height”:350,”aspectRatio”:2.2857142857142856,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1200px”:{“src”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1062%2C465u0026s=f6ea8776a3dee7e4acdc3151eeea7ba1″. Also, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1062%2C465u0026fm=avifu0026s=e34b65028b5cc384e5b2f5416fab9017″. “maxWidth”:1200,”maxHeight”:1200,”width”:1062,”height”:465,”aspectRatio”:2.2838709677419353,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”1600px”:{“src”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1062%2C465u0026s=4e2d7182c761a5545aee05e0c1cc9104″. In addition, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1600u0026h=1600u0026rect=0%2C0%2C1062%2C465u0026fm=avifu0026s=041408187c6129d11f47470994ae936c”. “maxWidth”:1600,”maxHeight”:1600,”width”:1062,”height”:465,”aspectRatio”:2.2838709677419353,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”2000px”:{“src”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C1062%2C465u0026s=a92cefdf4aac7abb1fa10582cc99649d”. Additionally, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=2001u0026h=2000u0026rect=0%2C0%2C1062%2C465u0026fm=avifu0026s=efcb2f00b93ea48ab3eb6decca4ccf50″. “maxWidth”:2001,”maxHeight”:2000,”width”:1062,”height”:465,”aspectRatio”:2.2838709677419353,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”small”:{“src”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1062%2C465u0026s=344b88ceae2eae496139d8b7ae95ff99″. Furthermore, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=400u0026h=400u0026rect=0%2C0%2C1062%2C465u0026fm=avifu0026s=7e539447948efeb819bb21e6ff4c81b6″. “maxWidth”:400,”maxHeight”:400,”width”:400,”height”:175,”aspectRatio”:2.2857142857142856,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}},”big”:{“src”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1062%2C465u0026s=f6ea8776a3dee7e4acdc3151eeea7ba1″. Moreover, “avifSrc”:”https://image.lessentiel.lu/2025/08/02/ba332892-1f5a-42a2-a325-834a0f63d389.png?auto=format%2Ccompress%2Cenhanceu0026fit=maxu0026w=1200u0026h=1200u0026rect=0%2C0%2C1062%2C465u0026fm=avifu0026s=e34b65028b5cc384e5b2f5416fab9017″. “maxWidth”:1200,”maxHeight”:1200,”width”:1062,”height”:465,”aspectRatio”:2.2838709677419353,”mediaType”:”image/png”,”focusPoint”:{“x”:0.5,”y”:0.5}}},”maxAspectRatio”:1.68}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Mais les règles autour du consentement restent floues. Notamment si ces clones sont utilisés pour des contenus que la personne réelle refuserait. comme la fourrure ou l’érotisme.”}]}. {“type”:”ad”,”availableFor”:{“desktop”:true,”app”:true}},{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Le monde de la mode a toujours idéalisé les corps. Mais l’IA ne se contente plus de retoucher: elle construit des êtres qui n’ont jamais existé. La question n’est plus de savoir si un mannequin est retouché… mais s’il a déjà été réel.. “}]}. {“type”:”poll”,”question”:{“type”:”pollItem”,”id”:”poll-1j1gaqu0v”,”text”:{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Que pensez-vous des mannequins IA?”}]}},”answers”:[{“type”:”pollItem”,”id”:”poll-1j1gaqu0v.poll-item-poll-1j1gaqu0v-1″. Also, “text”:{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”C’est une innovation intéressante qui ouvre de nouvelles possibilités.”}]}},{“type”:”pollItem”,”id”:”poll-1j1gaqu0v.poll-item-poll-1j1gaqu0v-2″. “text”:{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Je trouve cela problématique, car cela menace les emplois.”}]}},{“type”:”pollItem”,”id”:”poll-1j1gaqu0v.poll-item-poll-1j1gaqu0v-3″. In addition, “text”:{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Tant guess ai: controversy around virtual que cela est clairement indiqué, cela ne me pose aucun problème.”}]}},{“type”:”pollItem”,”id”:”poll-1j1gaqu0v.poll-item-poll-1j1gaqu0v-4″,”text”:{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Je préfère les vrais mannequins et l’authenticité.”}]}},{“type”:”pollItem”,”id”:”poll-1j1gaqu0v.poll-item-poll-1j1gaqu0v-5″,”text”:{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Je n’ai pas d’opinion tranchée à ce sujet.”}]}}]}. {“type”:”infobox”,”collapsed”:false,”infoboxContent”:[{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Abonne-toi à notre chaîne, active la petite 🔔 et tu recevras un “},{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003erécap de l’actuu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:” chaque jour en “},{“type”:”htmlTextItem”,”htmlText”:”u003cstrongu003edébut de soiréeu003c/strongu003e”},{“type”:”htmlTextItem”,”htmlText”:”.”}]}. Additionally, {“type”:”embed”,”url”:””,”provider”:”default”,”embedCode”:”u003cstyleu003en #cta-win-1718986684095 {n background-color: #25D366;n border-color: #0D2880;n border-radius: 40px;n color: #fff;n display: block;n padding: 20px;n text-align: center;n }nn @media only screen and (min-width: 565px) {n #cta-win-1718986684095 {n margin: 0 auto;n max-width: 400px;n }n }nu003c/styleu003ennu003ca id=”cta-win-1718986684095″ href=”https://www.lessentiel.lu/fr/cmd/openExternalBrowser?url=https%3A%2F%2Fwhatsapp.com%2Fchannel%2F0029VaAj78y1NCrbgcMpJG1x” title=”S’abonner ici” role=”button”u003eS’abonner iciu003c/au003e”}]. “title”:{“type”:”textBlockArray”,”items”:[{“type”:”htmlTextItem”,”htmlText”:”Tu nous suis déjà sur WhatsApp?”}]}}. 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Guess ai: controversy around virtual

Further reading: From cinema to reality: Pamela Anderson and Liam Neeson would have become a couple – Julien Arnaud leaves France 2 for BFMTV: when will the journalist present his last “20 hours”? – Rapper Tiakola celebrates the Paris Games at La Courneuve during a concert marked by many overflows – No white year for the report of virtue – Blurring between Harry and Charles III: this famous medium will shower the hopes of many.