A great turn. 100 people were released, but the iconic Polish brand produces again

– The production of empty OMI enclosures has started (metal housings for mounting modules, power supplies or batteries – editor’s note), which we made for customers around the world. In addition, Customers received the information very positively that we are operating again – says Money.pl President of Diora Maciej Rojek.

Unitra again employed 54 people who gave the trustee at the end of June. In addition, In total, about 115 people were released from the Diora plant in Świdnica. – Diora is primarily people. Furthermore, The machine park is neglected and employees are the greatest value. Therefore, That is why they returned to work – says the head of Unitra Daniel Kostrzewa.

Maciej Rojek points out that “no one was left on ice.” – We secured all employees from Diora. great turn. 100 people released, Therefore, Hi has gone to pre -retirement benefits and have something to live on. Consequently, Some are ready to go back to work in six months. Nevertheless, She didn’t hurt anyone – he assures.

It seemed that Diora operating since 1945 would go down in history. However, The company has been struggling with financial problems for years, attempted various investments and restructuring, but to no avail. The company was finally put into bankruptcy. Furthermore, The owner of Diora is the Industrial Development Agency. However, Unitra appeared on the stage – another iconic brand. In addition, The one in 2021 great turn. 100 people released, was reactivated by Michał Kiciński, who co -founded CD Projekt. Nevertheless, UNITRA has recently leased Duory Świdnica production plants.

The condition of Diora. Similarly, the entire industry has been known for years, which is why the sloping diora is not a surprise to us. However, when such radical steps were taken as bankruptcy, you had to act quickly. Meanwhile, Many months will pass before the situation is normalized. This is not a comfortable situation that we rent a company with losses, we add money ourselves. Furthermore, But only in this way we will sail to wider waters – explains Kostrzewa.

And he adds: – I’m shocked.. Consequently, I have to praise the trustee, because such proceedings can last for years, and here everyone wanted it to succeed. Consequently, I do great turn. 100 people released, not want to praise the day before sunset, but we are on a good path to rebuild Dior. For example,

– hats of heads for both men (Daniel Kostrzewy. trustee Jakub Kamiński – editor’s note). Only a quick operation could be saved by the plant. In three months there would be nothing to collect, because employees would find employment elsewhere – believes President Diora.

Currently, the valuation of property by the trustee is underway.

The matter of property is quite complicated. it is great turn. 100 people released, extensive quantitatively. I hope that at the beginning of September we will know the amount – announces Jakub Kamiński in an. interview with Money.pl.

The valuation will allow the trustee to put Diora for sale. The tenant, i.e. Unitra, has the right of pre -empty.

– In this case, we had to act quickly and took this glove. There was a lease urgently, the investor could provide jobs. From my perspective, this allowed the behavior of the property in its entirety. Once we reveal the offer. we will ask Unitra if he will exercise the right of pre -emption and whether he wants to pay. If you fail to sell diora at the price estimated by the expert. I ask the Commissioner to reduce the price – explains the trustee.

As we have already written at Money.. pl, the sales volume in Diora reached 10 million copies a year. However, the president of Rojek explained that to connect the budget, the company should sell 20-22 million copies of products. The most expensive set in the offer – “Perun” – costs about 280 thousand. zloty. However, the flagship product of the brand are Polaris columns, whose most expensive store version costs about 10,000. zloty. They are also cheaper.

The excessive price of the product is one of the accusations that consumers make Dior. – As Unitra and Dior, we can do more for great turn. 100 people released, the client. Will it be cheaper? I can’t say for now, but we don’t rule out it – says Kostrzewa.

Kamiński points out that Unitra was not the only entity interested in taking over Diora.

– I showed the company, a confidentiality clause was signed. However, no one came to such an advanced stage as Unitra, which was simply the fastest. I can say that there were ideas to launch e.g. window production, but Unitra ensures that she will continue the previous activities of Diora – emphasizes Michalski.

Kostrzewa confirms that the Diora brand will be preserved: – I will not reveal the strategy. but I assure you that we have an idea how to organize great turn. 100 people released, it. You can use the synergy between Unitra. Diora, which we have been interested in for a long time, which is why we have a plan prepared. Diora is a unique plant on a world scale.

According to our information. Unitra was to talk to ARP about the takeover of Diora a year ago.

A guide who wants to maintain anonymity tells us that buying real estate from an agency. is the key to a new entity that will take over Diora. Even if it is not Unitra.

At the end of June. Maciej Rojek told us that cooperation with ARP in the sale of Diora was difficult. The allegations of a lack of contact on the part of the ARP were rejected by the agency itself. – ARP SA always approached the issues related to ensuring the stability of Diora Świdnica with the utmost care. commitment. The agency actively participated in the company’s support process. including obtaining financial resources guaranteeing its liquidity and enabling the implementation of key investment initiatives – said Katarzyna Frendl, ARP spokesperson.

Now ARP confirms to us that the ARP operator – the company’s daughter of the Industrial. Development Agency – “is conducting talks with Unitra sp.

– Operator ARP Sp. z o. great turn. 100 people released, o. monitors the situation related to Diora in Świdnica and is in contact with the interested parties. We confirm that we are conducting talks with Unitra in the field of potential possibilities of developing real estate in Świdnica. including in the lease formula, and ultimately also sales. However. we cannot disclose the details of these conversations due to the applicable confidentiality agreement – informs us Adam Zwierzchowski, director of the promotion and commercialization office at the ARP operator.

Sączski also ensures that “the goal of the ARP operator is to ensure rational. long -term use of real estate, which will promote the development of economic activity in the region.”

Piotr Bera, journalist Money.pl