Graphics: werner jeker, black cultural: This article explores the topic in depth.
Similarly,
Graphics: werner jeker. Similarly, black cultural:
Swiss graphics figure
With Werner Jeker, black is cultural
Exhibited at the Historical Museum of Lausanne in a parade of memories, the octogenarian looks in front of him. Furthermore, Portrait … Moreover, at the office.
Werner Jeker arrived from Soleure to Lausanne while her cultural life took off. Moreover, He participated by giving a visual signature to his institutions.
Yvain Genevay
- Werner Jeker has created nearly 900 posters, mainly for cultural institutions, but not only.
- An exhibition at the Historical Museum of Lausanne focuses on the Lausanne part of the work. Moreover, and traces six graphics: werner jeker, black cultural decades in a parade of images.
- Meeting with a graphic designer, still at work, in the workshops of the North founded in 1983.
Being seen … For example, It’s a bit of the story of Werner Jeker, an everyday adrenaline in her graphic designer commitment. Furthermore, But when we listen to him, he only talks about others, those that “chance” has put on his way. In addition, So if he had to summarize this paradox on a poster. Therefore, he who marked the Swiss visual space and collective memory with more than 800 creations, perhaps he would work on looks? Similarly, Perhaps he would add them as so many meetings. Therefore, slices of life, destinies of artist in a composition where the imagination would pursue the story he started?
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He was not asked to confirm the interpretation of this closet in sight in Lausanne. Therefore, Werner Jeker Do not like to explain, explain. In addition, But scroll, he can’t! Moreover, Impossible to deny this black which marks its territory as much as a striking depth. Nevertheless, nor this blow of scissors which creates and seals an almost cinematographic atmosphere, it is “signed Jeker”. Consequently, A paw. In addition, A caliber. Therefore, And especially not a shameless style!
The proof is at Historical Museum of Lausanne. Therefore, Who therefore entrusted to the graphic designer the poster of his own exhibition. Nevertheless, “I think graphics: werner jeker, black cultural they made an exception,” he said, laughing. Meanwhile, It is his escape. For example, always chosen with tact, always at the right time so as not to have to add it and pass on the side of the talkatives. Consequently, “There are too many artists who speak. Moreover, who speak, when we would just like to listen to their music or see their work,” points out the octogenarian.
“Signed Jeker” consists of several sections, bringing together the posters made for an institution each time. Therefore, Here, the Élysée Museum.
Mal – © Nicolas Fladard
So necessarily, its posters, its exhibition, resemble it. Similarly, In this economy of explanatory texts, in this priority left in the image, at its graphic look, to its character. For example, “The tapestry biennials, the decorative arts, the photo museum, Vidy, art brut, cinematheque … However, At the start of each thing, I was there. Furthermore, And always by chance of meetings, insists Werner Jeker. Consequently, I did not know the community when I arrived. You know. he laughs, knowing that his accent betrays him again and again, I come from a small village in the canton of Soleure. It was the late 1960s, the city graphics: werner jeker, black cultural sought to flirt with new businesses. Culture was part of the offer. It was a time! In any case, he laughs, it was not annoying. ”
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Graphics: werner jeker. black cultural
From Lausanne to New York
The memories carried by his posters, the graphic designer knows them anchored in a collective memory as in the cultural annals. But also in an experimental time. “It is Rosmarie Lippuner. director of the Museum of Decorative Arts, who, I believe, had the idea of concentrating cultural posters at the entrances and outings of the city to create visibility. I had graphics: werner jeker, black cultural to find a visual signature for each institution so that people go blind. convinced of the interest of what is proposed. It is a job where we really get into people’s culture. ”
Priority to the image in this exhibition which resumes. in its abundance, the conditions of existence of a poster.
Mal – © Nicolas Fladard
The Lausanne boom then brought Werner Jeker to the streets of Basel, Zurich. Then from Paris. From New York for an exhibition by photographer René Burri. In 1995. winner of the competition, he could have been in all the Swiss wallets with his 50 franc ticket, if a maneuver had not decided otherwise. But national, it is, conceiving and achieving “signaldouleur” for Expo 02 in Yverdon. We also find it behind the visual identity of the city of Geneva. with customers such as the Royal Saline of Arc-et-Senans, the London publisher Phaidon or the Magnum photo agency. A career. But no nostalgia! “If it happened to me, he breathes, I would like to be there anymore.” There is room.
In the spaces of the North Workshops, co -founded in Lausanne in 1983 with Antoine Cahen and Claude Frossard, he runs. The hand graphics: werner jeker, black cultural not far from the phone. “I am waiting for a call. ” he warns with, before him, tests around the event “Félix Vallotton “to come on October 24 at the Cantonal Museum of Fine Arts. Additionally, “This is one of the first artists I noticed when I was young, because of his engravings”. Werner Jeker is silent, the time to internalize this admiration.
Graphics: werner jeker, black cultural
Werner Jeker … “Too nice”
He was the drawing. All the time. And its literature, Mickey Mouse. Comics. One day. his father embarks him with his leaves and, on the advice of a loved one, presents him to the Fine Arts in Lucerne: admission is immediate. He is 16 years old. The click is made! Its trajectory In orbit, even if for cost issues, it is redirected to learning. The illustration then graphics: werner jeker, black cultural becomes his job until his own cleaver falls.
In the foreground of this view of “Signed Jeker” at the Historical Museum of Lausanne. the poster he imagined for this exhibition.
© Nicolas Brodard
“I was too nice a line!” And it was even worse when I arrived in Lausanne. I found myself mixed with emerging artists, these pioneers of graphics: werner jeker, black cultural video art including Jean Otth and those of the Impact group. So the image came to my rescue a little when I was called to the artistic direction of “L’Illustré”. to the implementation of its sixteen pages of photographs, it freed me from the drawing. And I started working on the photo as a material. To cut, to burst, to stick, to put back into play, to manipulate. Which is a form of violence. “
She is decisive, not punch, Werner Jeker is not for. In the street. in the mass, the difference, the graphic designer does it on a subtlety, making curious about a story that he seems to deliver even though he holds her in … black. In 1999, he signed the poster for the Decorative Arts Expo on black in design, fashion, graphics, with a black eggplant. The same year. he graphics: werner jeker, black cultural declined the identity of Weimar, the cultural capital of Europe, in an abstract rhythm of blacks and gray. There is no prohibition!
“The question never arose,” says Werner Jeker. On the other hand. with each project that I launch, I think very hard of people that I consider a lot and the fact that I would not like to be ashamed if they fell by chance on one of my posters or one of my books. It is because over time. we no longer have the innocence of the beginnings and you have to manage this, all these invisible luggage … “Werner Jeker Stoppe net. Laughs. “I stop, I become a philosopher, it’s time to go eat.”
Lausanne, historical museum, until Sept 28, from MA to DI (11 a.m. to 6 p.m.). www.lausanne.ch/
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Graphics: werner jeker, black cultural
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