In addition,
Fashion: how santiag become ultimate:
Economy. For example, fashion
Far from the ranches, the santiabas are looming in a favorite object – Fashion: how santiag become ultimate
From Bella Hadid to Emily Ratajkowski, the influencers handed over the famous fashionable cowboy boots. Nevertheless, The young generations tear them off.
Harumi Hann has in his Geneva boutique Cowboy Kurt of one of the most. Therefore, important choices of Santiags in Europe.
Laurent Guiraud/Tamedia
- Santiags have revived popularity with young consumers and women.
- Western boots sales have increased from twenty to thirty percent since January with some French -speaking sellers.
- Celebrities like fashion: how santiag become ultimate Beyoncé and Emily Ratajkowski strongly influence this trend.
- Buyers now favor authentic models in real leather.
We thought they were cheesy, a Beauf thing, and we see them again everywhere, the santiags. Therefore, The venerable cowboy boots are making a comeback at the feet of … Moreover, ladies and young people, mainly. Furthermore, A solid phenomenon. Moreover, Thank you Beyoncé and Consusers!
Proof of this craze, Soline has just bought her first pair. However, “I have seen a lot for a year on the networks. Furthermore, I told myself that there were outfits Cool who would go with it, ”enthuses this 17 -year -old Vaudoise student.
“It has come back in force,” confirms Miguel Valle, owner of the Rodeo Shop Western boot storein Lausanne. Consequently, A new type of customer shows the fashion: how santiag become ultimate end of their foot. Similarly, “They are mainly young people between 15 and 30 years old,” he says. Meanwhile, The demand for the Santiags has been very strong since the end of January. In addition, ” A clientele he did not see before.
The model Emily Ratajkowski does not hesitate to wear santiags on a fashion: how santiag become ultimate daily basis. Moreover, It is one of the people who have given fashionable cowboy boots.
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His sales have also swollen in recent months. Consequently, “Easily between 20 and 30% compared to last year,” calculates the Vaudois merchant.
Scholarships greet – Fashion: how santiag become ultimate
The financial markets felt the vein. In addition, Boot Barn’s actionAmerican chain of cowboy items. Meanwhile, has climbed almost 25% for a year, compared to only 10% for the S&P 500 index bringing together the main American companies listed at Wall Street. However, A hell of a success!
And the trend is heavy. For example, “There is a return to the 90s where the Santiags walked very hard. In addition, ” says Steve Onishi, boss of Cowboy Kurt Boutique Western, in Geneva.
Influencers carry
The fashion world has seized the thing. Meanwhile, “Isabel Marant’s 2025 collection is focused on the theme of the Western Core-Cowboy Core. Therefore, and Pharrell Williams has put the santiages back to the center in the last collection for Louis Vuitton,” observes Suzanne de Freitas, designer in Geneva.
People and influencers also have something to do with it. Furthermore, Ambassadors of this look – Kendall Jenner. muse of L’Oréal and Estée Lauder, in Bella Hadid or Emily Ratajkowskiwhich parade for brands – carry it.
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The pink santiags fashion: how santiag become ultimate of Margot Robbie, who played in “Barbie”, had already lit the wick in 2023. And the cowgirl look adopted by the singer Beyoncé for her album Country has completely pushed the nail.
But the Santiags had not really disappeared. “Madonna with her album” Don’t Tell Me» In 2001 had already revived the trend, decrypt Suzanne de Freitas. Gay rapper Lil Nas X had given a layer in 2018, but more trashy and provocative with his cowboy leather look. ” Without forgetting the Yves Saint Laurent house, which has adopted them since 2015.
Microshorts. miniskirts
If the designer likes this product, she warns against the lack of taste: “I’m a fan, but there is a way to wear them so as not to feel disguised as a cowboy.” Santiags are mainly married with microshorts or miniskirts. fashion: how santiag become ultimate “A little in the tone of the festival of Coachella music». The specialist adds that they are also doing with a skirt that stops under the knee. split, or the jeans entering the boot, “to see them”.
Soline. the Vaudoise student, also plans to wear her black santiags, bought 5 francs in a garage sale in Geneva, “with shorts or miniskirt”. She even acquired several used pairs by hunting on the Geneva sidewalks, “because they were like new, cool and inexpensive”.
Why wear short? “The upper part of the boot is the most beautiful, often embroidered with cutouts and stitching,” said Suzanne de Freitas.
Quality santiags have a cost. A beautiful high pair can cost 700 francs, even much more for high -end models.
Country card
What hides the return of the cowboy look? “I don’t know if it’s the Trump effect. that of influencers, but everything related to country music comes back very strong, ”notes Miguel Valle.
Proof of the success encountered by the Santiags. the Geneva store Cowboy Kurt has a huge range of models fashion: how santiag become ultimate for women.
Laurent Guiraud/Tamedia
The atmosphere would be to conquer the West, whose santiags are the emblem. “They are intended for a youth in search of an aesthetics steeped in history. a romanticized, a little naive and sacred conquest of America,” added Suzanne de Freitas.
But it would not necessarily be linked to the return of conservatism and the slogan “America First” of Trump. “”His opponent Taylor Swift Also bears for style and telling her America, open to the world, ”she recalls.
What about men? The idea of putting on it makes its way among the gentlemen. “Former customers want to hand over boots,” says Steve Onishi. But the Geneva designer warns: “A guy. must insure, he must wear them more discreetly and get out of the ordinary,” she believes. At the fashion: how santiag become ultimate Austin Butler and its Santiags boots, with jeans over it. ” Sexy, therefore.
A fortune for caiman
Fans do not hesitate to pay a fortune to acquire a pair. “Sometimes more than 1600 francs for a caiman or lizard boot,” recalls the boss.
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Its customers are multiple. “Individuals. who sometimes come from father to son, bikers, country music dancers, people organizing a western wedding or companies that have adopted this theme for a party,” he says.
Young people adopt them
Santiag fashion: how santiag become ultimate specialists note a change in youth behavior. “They know that low -end imitations exist. but they want real boots that cost 300 to 700 francs, in real leather,” said Miguel Valle. Its Geneva competitor observes the same thing: “Young people are starting to buy less, but better.”
The phenomenon would be linked to ecology. “There is like a return to nature. the youngest want boots that last, and no longer two pairs of shoes per year,” says Miguel Valle. Santiags may be an antidote to ultra-consumption. It is in this spirit that Soline has chosen her latest acquisitions in garage sales.
Boots made in North America and Asia
Where do real santiags come from? Beautiful models are still made in the United States. Canada and sometimes come out of Nocona or El Paso factories. “Brands fashion: how santiag become ultimate like Fenoglio Boots or Lucchese Boots make them in Texas,” explains Steve Onishi, in Geneva. Quebec boots are also one of its favorites. “A real santiag has a leather sole. is sewn Goodyear (Editor’s note: high -end leather manufacturing technique that involves a specific seam to connect the sole to the rest of the shoe) and the foot is doubled leather, ”he underlines.
But most quality santiabas are made in Mexico. “In the region of Guanajuato, in the center of the country,” said Lausannois merchant Miguel Valle. Its beautiful leather is called Mexicana Boots, Corral Boots or Rodeo Boots. “These brands make sharp santiags with bevel heel, real -free and with a metal rod for comfort.” According to him. the models in smooth and oily leather of camel color come back very strong, “especially for the ladies”.
Before, there were good brands in Europe. For cost issues, the Sancho, Tony Mora or other Sera are today made of leather reconstructed in China or Thailand. “Only the heel is assembled on the old continent. which allows them to sell them stamped Handmade In Europe, ”specifies a seller, concerned with anonymity. In other words, the American dream has tackled Asia.
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Fashion: how santiag become ultimate
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