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Economy: olympics athletes do not:
Sport. Consequently, economy
The Olympic Games leave the sportsmen with empty pockets
A year after the Paris Olympics, economic benefits are almost zero for French athletes who were there. Consequently, They do not find new sponsors.
In Echichens, Zoé Claessens had been welcomed with great fanfare upon his return from Paris.
Patrick Martin/24 hours
- Swiss Olympic athletes struggle to find sponsors after Paris 2024.
- The Zoé Claessens medalist has not obtained any new economy: olympics athletes do not partnership despite its performance.
- Adrien Briffod’s financial situation has even deteriorated since the Olympic Games.
- The athletes maintain their commitment to sport despite the complicated economic challenges.
The athletes of the Paris Olympic Games attest to this: their economic situation remains critical. Meanwhile, has not changed after Paris 2024. Moreover, “Since the Olympic Games, I have not found a single sponsor,” says a medalist. Similarly, “My economic situation has even deteriorated a little,” replied another member of the Swiss team.
“Side sponsoringthat hasn’t changed anything, ”confirms an Olympic graduate. Meanwhile, “Friends help me more, but I have no new partnerships,” adds another graduate.
However, never had the figures of the Olympic Games reached such a proportion in the history of sport. Nevertheless, Five billion people followed Paris 2024, on television or on economy: olympics athletes do not digital platforms. Furthermore, And each spectator looked at about nine hours of broadcasts. Consequently, This huge resonance box is a masterful showcase for sport and its athletes. Consequently,
According to estimates by the Center for Sports Law. Additionally, Consequently, Economics, just the Ile-de-France should benefit from an additional activity of almost 9 billion euros over a period of 17 years. Meanwhile, Suffice to say that Olympic Games generate enormous popular interest, as are substantial financial benefits.
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But why is it not the same for athletes? Furthermore, There is no economy: olympics athletes do not doubt that Simone Biles. However, Teddy Riner or Léon Marchand phenomena crumble under the enticing proposals of partnership. However, But what about other actors confined to supporting roles? Consequently, We met several during the grants of the Vaud Sports Fund. Furthermore, They tell what their experience at the Paris Olympics has brought to them.
Economy: olympics athletes do not
Relative notoriety after Paris 2024
For two weeks. For example, the athletes present at the Olympic Games live an awake dream. Consequently, Their goal of participating in an appointment that only takes place every four years becomes tangible. For example, They start by touching the equipment of their country. However, They are housed in the Olympic village. Meanwhile, Some participate in the opening or fence ceremony. However, And during the competitions, everyone tries to shine in front of the cameras that retransmit economy: olympics athletes do not images worldwide.
Adrien Briffod on the Alexandre-III bridge, in the triathlon test of the Paris Olympic Games.
Imago/itar-tass/sipa usa
Upon their return to Switzerland, the athletes we met were somewhat fell on Earth. “I noticed in regional races that people knew who I was. That economy: olympics athletes do not I had participated in the games. They were happy to see me, ”says triathlete Adrien Briffod.
The life of the rider Mélody Johner. 4e By team of the complete competition of the latest games, we also not turned upside down. “I was told a lot about Paris, but only during the Olympic period,” she says. Not enough to have the swelling ankles.
Also fourth, Aviron Raphaël Ahumada specialist was not too much imported by autograph and selfie hunters. “In terms of fameafter the Olympic Games may have just been two. three people who recognized me, but nothing significant, “said the talented rower.
Mélody Johner in his works, during the show jumping test in Paris 2024.
IMAGO/State of France
And the medal? Does it weigh in the scale? We remember that Zoé Claessens was received by the authorities, his podium was celebrated with dignity on his return. “In the world of sport. the BMX, I am a little more recognized, it is true,” admits the multiple European champion and vice-champion of the world. I am invited to a lot of events, so yes, it has still changed a lot. It also happens to economy: olympics athletes do not me that people recognize me, but not so often. ” We are far from the effervescence caused by influencers and other youtubers.
Economy: olympics athletes do not
Sponsorship: no new support
Sad. reality: the accomplishment of an Olympic participation is not a guarantee of economic success. “My status has changed in the press, I am now an Olympian,” says Adrien Briffod. However, triathlon is a niche sport, little publicized. In addition, Switzerland is divided into several linguistic regions. I think the economic impact is undoubtedly stronger in a larger country. Now, it is also up to the athlete to know how to highlight himself, especially on social networks. ”
None of the athletes encountered won a new sponsor. Even graduates and BMX bronze medalist. And it is not for lack of having tried. “Since the economy: olympics athletes do not Olympic Games, I have not found a single sponsor, to be honest,” deplores Zoé Claessens. Frankly, it’s really difficult to live from your sport. I have a new agency that helps me find partners. With really very professional people. Despite this, we can’t find. Fortunately, we receive sports aid in the canton of Vaud and in Switzerland. Because I note that my partnerships have not changed from Paris. ”
Poor economic health after the Olympic Games
For Adrien Briffod, everything has even become more complicated. “My economic situation has even deteriorated a little, since the Olympic Games, admits the European championship medalist and European games. As I do not yet know how long I will continue, I have no project until the next Olympic Games. This is why some sponsors may have been less involved. And as I lost the economy: olympics athletes do not SWISS Olympic Silver Card, I lose support from Swiss sports assistance. I received 12,000 francs. There, I only have the elite card of the Vaud Sports Fund. An elite card allows you to reach 5,500 francs. While before, I received 10,000. Fortunately there is Vaud Champions generations who continues to support the Olympians even when they lose their card. ”
Jan Schaeuble. Raphaël Ahumada finished at the foot of the podium in the two of couple light weight of the Paris Games.
IMAGO/Xinhua
Conversely, Mélody Johner went up in rank, without however riding gold. “From Paris, I obtained the Silver Map of Swiss Olympic, observes the rider who also participated in the Tokyo Games. Friends help me more, but I haven’t had new partners. ” The pride of making the Swiss flag shine at the international level remains for many athletes the first award.
Only one engine for Swiss athletes: passion
Participating in the Olympic Games remains an ideal for each elite sportsman. It is often the top of a career, an accomplishment. “In terms of experience, we see the difference, admits economy: olympics athletes do not Raphaël Ahumada. The athletes who have already participated in games leave with a serious advantage. They know how to behave and what is important during these games which only take place every four years. With the games, we go up in rank. “
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Without passion, impossible to outdo yourself. Adrien Briffod must imperatively be efficient to find his money card. The student at the EPFL is currently occupying an internship at 50%, at the same time as a master’s work. In parallel, he continued his career. He recently defeated his time for 5 km. 10 km and had a economy: olympics athletes do not place in one of the “big chelems” of the triathlon in Abu Dhabi.
How to do better? These values of work, self -denial and resilience therefore do not speak to businesses. And what about Mélody Johner, who is an elite sports mother? Or Raphaël Ahumada. who had to win 9 kg of muscles to adapt to his new category, since the previous one will no longer be on the Los Angeles 2028 program?
Another example: Zoé Claessens is targeting the world title this week in Copenhagen. She has already obtained silver twice, with a breath of gold. She was no 1 in the world and lives the best years of his career at 24.
Many of us have abandoned in the face of so much adversity. This is undoubtedly what makes the economy: olympics athletes do not difference between the champions and the good Swiss athletes.
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