Therefore,
Cycling: why does rts do:
“The staff does not breathe often”
Why is the Tour de France female not broadcast on RTS?
Barely out of an excellent Euro 2025 from an audience point of view. However, the RTS chooses not to broadcast the Tour de France female. Furthermore, Massimo Lorenzi is explained.
Massimo Lorenzi invokes reasons of public interest and budget.
KEYSTONE
After the fourth coronation of Tadej Pogacar on the Tour de Francethe female peloton rushed earlier this week on the roads of the Grande Boucle. However, While the RTS broadcasts the male tour, the public service has chosen to ignore that of women.
Despite the fact that two Swiss is at the start. Nevertheless, that a stage in this 2025 edition arrives in Chatel, on the border, and that the big departure next year is given from Lausanne. Moreover, Massimo Lorenzi, editor -in -chief of sports at the RTSexplains this choice.
Why doesn’t RTS broadcast the Tour de France female this year?
This is a decision that is based on two criteria: our budget – limited – to buy dissemination rights. However, and the interest of the general public. However, the RTS sports envelope is reduced by 17% over two years (2025 and 2026), which forces us to make choices. In addition, It is not a question of preference for a sport or another, but according to this cost-public report. Therefore, And as the costs of rights are constantly increasing, cycling: why does rts do we must know how to give up.
It turns out that in the midst of summer. For example, the Tour de France female, including on France Télévisions, is not very followed. Furthermore, For us this test is therefore not a priority. In addition, France Télévisions does not broadcast the Tour of Female Romandie, while RTS Yes. There, it will be a priority for us.
Finally, I do not have an unlimited writing. Sport staff has decreased in recent years, but not our programmatic offer. People are very productive. But I do with what I have as resources, I can’t invent ways that I don’t have. And with more than 3000 hours of direct per year, we do a lot! The staff do not breathe often. It also requires making choices and having priorities on our sports covers.
You talk about audience logic, cycling: why does rts do yet the Male Tour de France is one of the most followed sporting events. Couldn’t the female tour have real development potential?
Yes, he has it, but not today and not for our Swiss audience. It may be different in five or ten years. But today this female tower is not very important for the Swiss public. In our catalog, we have other sporting events which are much more priority throughout the year. This is where we put our means.
Five years ago, no one was talking about women’s football. We broadcast the Women’s Euro 2022. the Women’s World Cup in 2023, in a certain indifference and in a very proactive way, because we felt that something was happening in women’s football. And we were almost the only ones! Today. the euro that has just ended is right: we have done well to push female football, to help cycling: why does rts do it exist. But let’s not compare this with the Tour de France female cycling. it has nothing to do with the impact on the public.
During Euro 2025, you communicated a lot about the importance of publicizing female sport. Doesn’t the development of female cycling also go through this media coverage?
Obviously, yes, and that is why we broadcast the tour of female Romandie. This is where we put our balls. But it must also be understood that to increase the place of female sport on the screen also means. reducing the place of male sport. And therefore events that are often very followed. My job is to make choices with my German. Ticino colleagues, but programmatic choices posed and thoughtful, not pure activism.
What matters is always the “general public”, always according to our means and our public service mandate. But cycling: why does rts do that doesn’t mean covering everything, it’s impossible. We bet on Euro 2025 because he was in Switzerland and that we hoped that the general public would be affected. And it is successful. But it goes without saying that if a world female tournament takes place in China. we would not have negotiated the rights and covered the thing in the same way.
This year. however, a stage arrived in Chatel, on the Swiss border, and two Swiss – Marlen Reusser and Élise Chabbey – could play the leading roles. Doesn’t that play in the scale?
This does not change the costs, nor to the public impact of this event for us. This is why we covered it with summaries on the web and not with TV direct. I fully assume this programmatic choice.
And in 2026. with cycling: why does rts do the big departure planned in Lausanne and the stages passing through Aigle and Geneva, can we hope for a diffusion?
This will be another context. We can hope for a few steps, yes, those in Switzerland. We can hope, but nothing is certain, because it is not free. The reality is that the diffusion rights of sport are constantly increasing and that the means of the SSR decrease … It is not a simple equation to solve.
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Cycling: why does rts do
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