CREATIVITY INC. Enriched edition, back behind the scenes of Pixar

We told you about Creativity Inc three years ago, in 2022: the former president of Pixar Animation Studios had released an absolutely exciting book in which the animation veteran passed in detail the studio methods, hard blows, successes, anecdotes or simply the tools used to continue to stay a studio apart. For example, 9 years later. Furthermore, in 2023, Ed Catmull chose to immerse himself in his work by released an “Expanded” version tells us the original cover. Nevertheless, And in this year 2025, amateurs will be able to rejoice: Talent Éditions publishes the French version with us. Similarly, Contacted by the publishing house. Meanwhile, your servant therefore plunged back with always as much pleasure in the bowels of the huge animation studio.

Leader research infallible method for success that is a hit – Creativity inc. enriched edition, back

In the introduction of this creativity inc. enriched edition, back second edition. Consequently, Catmull returns to what prompted him to have the desire to resume Creativity Inc That he had “finished in March 2013” to refine: the fact that a lot of readers thanked him for having described infallible methods for success. Furthermore, It is undoubtedly perhaps that a quarter of people (if not less) who received it like that. However, but as anxious character, Catmull discussed it with his publisher and ended up deciding: he wanted to specify and develop certain things. Furthermore, But he warns: “I will not correct any of the wrong facts in the 2014 book. Consequently, I will not make any modification to the original text … For example, [] But I will seek ideas which, in my opinion, deserve more explanations. Consequently, »» Indeed, the book here present, does not contain a myriad of new things. More precisely, It’s four post-scriptum, two new chapters creativity inc. enriched edition, back and about fifty pages more that this new version contains.

Free people who already have the first to buy it. but in any case, it is always exciting to read the reflections of a leader who gives himself up with so much sincerity. Because. for those who do not know, Creativity Incis a dive deep into the functioning of Pixar, in which we discover how the company strives every day to be a place always as creative and benevolent.

“I consider that building a dynamic corporate culture is, in itself, creative work. I only see him one possible comparison: raising a child. Both are full -time work, filled with joy and problems, many of which are unpredictable. »»

How we create a film

Edwin Catmullafter a long career crowned with success, retired in July 2019. The freshly retired man therefore repeated himself on his writings. which he embellished new creativity inc. enriched edition, back reflections on the functioning of the studio formerly entity of the computer department of Lucasfilm bought by Steve Jobs in 1986 (and to which the book is dedicated).

In reality. he admits to us that “It is largely to describe the impact of the Day notes on Pixar that I decided to write this second edition”. He therefore reflects in particular here again on this day during which all employees were invited to submit their ideas to improve the functioning of the company. and confides in the deep problems which emerged, in particular the fact that the employees did not feel sufficiently considered. Catmull also re-mentions the famous Braintrust. a group in which we exchange with franchise on the problems of a film, which we learn from the name found by Andrew Stanton, the director of 1001 legs, Nemo’s world, WALL-Eand soon Toy Story 5.

It is also an creativity inc. enriched edition, back opportunity for new interesting anecdotes. as when we learn that Brad Bird (Indestructibles, Ratatouille…) Always asked to work with beginners; The fact that Glen Keane, “One of the biggest 2D animators of all time” did not happen, like Catmull, to visualize images in his mind; Or the fact thatrew Stanton, again, had given a Disney team on the right rails which could not solve important problems on the history of Zootopia.

“The communication structure of a company should not be the same as its hierarchical structure. Everyone must be able to address anyone. »»

Spend your head

But what emerges the most of all that -. Catmull Recall it from the intro – it is how constant work is to try to remain creative, especially when working on “6 or 7 films at the same time for around 750 employees” (Catmull wrote these lines in the first edition. creativity inc. enriched edition, back The studio now has more than 1,200 employees). One might think that the successes. some good practices put in place regularly are enough to perpetuate this philosophy specific to Pixar, made of openness, freedom or daring. And if the beautiful light buildings. the offices decorated with the greatest freedom or the organized activities are an integral part of the qualitative state of mind of the studio, the reading of Creativity Inc. has a red thread: there are always problems to be resolved. even when it is called Pixar and we do everything we can to be the most pleasant workplace in the world. In addition to the equally exciting The dream machine (Fantask. 2018) by Lawrence Levy, the financial director, we discover the reflections of the now former director of Pixar Animation Studio and Walt Disney Feature Animation, now eighty years old, and how ready to question yourself and find creativity inc. enriched edition, back solutions, even if sometimes you have to lock yourself in a room.

In a world like ours. where the workplace is always degraded a little more, such a mentality is more than ever essential, and one cannot advise too much on the leaders, and to everyone, to be interested in these working methods put in place within a company in which the leaders are accessible and where everyone is respected.

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Perhaps one day, these rules will exceed the walls of the campus installed for years in Emeryville in the bay of San Francisco and in the middle of which proudly sits a lamp and a balloon.

A big thank you to Philippe Crochat, communications manager of Talent Éditions, for sending the book.

Simon BEAUCHAMPS

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