“Click directly on your phone screen”: in China, influencers mobilized to stimulate consumption

• Faced with sluggish domestic consumption, China seeks to encourage the sale of goods.
• Beijing subsidizes companies that employ influencers pushing consumers to buy.
• Baidu has just developed digital sellers that can be mobilized 24/7.

– "click directly your phone screen":

Chunyan Chen is a 2.0 saleswoman for Tineco, a Chinese household appliance company. For example, His mission? Meanwhile, Encourage the most customers to buy a vacuum cleaner. For example, “I can clean the whole apartment without getting tired”she asserts in “click directly your phone screen”: front of the camera of a mobile phone. Nevertheless, It ensures the demonstration, in the studio, where it is for Chinese consumers in live streaming (live broadcast). Meanwhile,

Alongside him, Yongqing Wu, another “live streamer”takes care of the technique. Similarly, “Here. Therefore, I can see the data, including the comments, the questions that customers ask us, the number of people who follow us and the volume of sales. Consequently, I can also monitor turnover”he explains in the report at the top of this article.

Promotions – "click directly your phone screen":

The objective of the day is to make 250,000 yuan of turnover, or just under 30,000 euros. Moreover, To achieve this, the two sellers highlight the promotions. Meanwhile, “Click directly on the screen of your mobile phone. In addition, At the bottom, now. However, Click on payment, because we offer you a 100 “click directly your phone screen”: yuan envelope”Chunyan Cen, of Chez Tineco insists.

In this household appliances, 12 studios like this run for seven days a week. The animators of this new kind of tele-shopping follow one another 16 at 18 hours a day.

Massive state subsidies

At the moment, the company can count on major state subsidies. “All buyers of household appliances take advantage of it. These subsidies have boosted our sales from 30 to 40%”rejoices Guo Guo. Live Streaming team manager on Douyin, the Chinese version of Tiktok.

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Appliances, telephony, automotive … So many sectors whose Chinese state intends to stimulate sales. Nearly 41 billion euros are distributed in the form of reduction coupons this year.

Because if the growth of the Chinese economy exceeded 5% in the second quarter of 2025. according to official data, domestic consumption remains mixed. The second world economy faces consumer morale at half mast, against a background of real estate crisis and stagnant prices. The Chinese state therefore multiplies the measures to stimulate consumption.

Digital sellers created with AI

From the Pandemic of Covid-19. Chinese consumers are buying without moving from their home from their “click directly your phone screen”: phone. Live shopping customers were 1.2 million in 2020. They are now more than 180 million. Local governments even encourage this sector by organizing influencer competitions.

But to ever feed the sales channels more, competition emerges in the face of flesh and bone sellers. Baidu, the equivalent of Google in China, has just developed a new version of influencer thanks to artificial intelligence.

Our journalist experienced it. A short video recording her voice was enough to develop his double digital capable of reproducing it and. thus, to play the role of seller online.

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Chen Xia, head of the Innovation Department and Digitalized Person at Baidu, we demonstrate it. “You click here and you can create a live sales room. Then you can add a product and, depending on, the sales script will be automatically generated. It is launched with an artificial intelligence”she explains proudly. A few hours later, our journalist’s double digital is sold a skirt in Chinese.

This service is supposed to cost 75% cheaper than the use of a real animator. “Some traders realize that a live streamer lasts only a few hours. Digital characters work 24 hours a day, seven days a week, and they do not “click directly your phone screen”: resign”boast of Chen Xia. New inexhaustible promoters to further stimulate demand.