Nevertheless,
Cinema: open airs make their:
Films au grand air
Open Air cinema is a hit in French -speaking Switzerland
Whether they are nestled in a Friborg valley. Moreover, on the verge of Lake Geneva or in the heart of a park, open air cinemas are making a comeback.
Cinema Open Air with glans.
Vanessa Cardoso/VQH
- Outdoor cinema is experiencing renewed interest despite the boom in streaming.
- The Open Air Romands festivals offer projections in spectacular places.
- The 2025 programming offers a balanced mixture between blockbusters and author’s films.
Summer in French -speaking cinema: open airs make their Switzerland does not need a red carpet to bring cinema to life with panache. Meanwhile, Just a giant screen, a plaid on the grass or a well -placed long chair, and the magic operates. Furthermore, Did you miss the movies of the year or would you like to see your classics again? Similarly, Good news: you will be able to catch them in summer version, under the stars. Consequently, “In recent years. In addition, the offer has grown, with more and more cities interested in offering an open air to their inhabitants,” explains Meryl Moser, director of Cinérivewhich notably takes care of the implementation of the Vevey Open Air. Consequently, An observation shared by Samira Ben Mansour, founder of Valency bobinsin Lausanne.
Sharing rather than competition
On the Geneva side. Meanwhile, Léonor Tanquerel, communications manager of Kinetransatalso confirms cinema: open airs make their this trend: “We have clearly found an increase in open air, especially small, since our creation, but what was also our goal, being in an approach to social change and sharing.” In fact. Consequently, she underlines that Cinétransat contributed to this development: “We have always wanted to influence and push other events to create, so it is for us a very positive development, and we have helped some of these projects to get started.”
The increase in the offer might make it believe in rude competition between the organizers. Therefore, But in fact, relations seem to be imbued with benevolence. However, “On our side. In addition, we live it very well, we encourage it and we estimate that there is room for everyone,” says Léonor Tanquerel.
A state of mind shared by other players in the sector, who cinema: open airs make their bet more on complementarity than on rivalry. Therefore, “As far as we are concerned. Nevertheless, this year we are offering French-speaking short films subtitled in German, in a completely bilingual region. Meanwhile, This specific offer means that we are not in competition with others. For example, ”said Christian Kellenberger, co -founder and director of the French Film Festival in Helvetia (FFFH). In addition, This observation testifies to a dynamic which enriches the cultural offer and pushes each event to assert its singularity.
Streaming: Cinema has not said its last word
At a time when streaming redefines in depth our relationship to cinema. Nevertheless, overwhelming viewing habits and transforming dissemination methods, the universe of open air comes to recall how precious the collective experience remains in to continue to bring cinema to life.
In Europe. cinema: open airs make their the attendance of rooms in 2024 remains 24% lower to that before the coronavirus pandemic, despite relative stabilization in the past two years. At the same time, the world turnover of streaming has crossed the milestone of $ 95 billion in 2023up 18% over a year. In this changing landscape, the rooms are sometimes relegated to the background … but not the screens, especially when they are outside.
For Léonor Tanquerel. streaming has not eroded the appeal of the outdoors, on the contrary: “For Cinétransat, the film is a pretext to bring the lawn of the pearl of the lake and thus create a sense of belonging and community.” According to her, the very essence of the event goes beyond simple viewing.
“During the summer, people want to meet, to go out. Open air therefore have cinema: open airs make their a rather attractive appearance, ”says Samira Ben Mansour. The conviviality of the experience and the original sets are thus one of the elements that attract the public. “Let it be said. watch a film in a park, in an amphitheater or on a beautiful square in the city center, it has its charm. Imagine seeing “Gravity” under the stars, it’s magic, “says Meryl Moser.
As a return to the collective, these meetings reaffirm the simple and shared pleasure of the seventh art. “We can hope that the public who experienced the open air will discover a little passion for cinema. that it goes indoors more often,” says Samira Ben Mansour. For his part, Christian Kellenberger wants to be enthusiastic: “The open air is doing rather well in Switzerland. As for the world of cinema in its entirety. it was certainly somewhat undermined by streaming, cinema: open airs make their but it is not the first challenge in the community: the advent of TV, VHS, DVDs or the arrival of the COVVIR … Cinema has always come out despite everything. “
Cinema: open airs make their
The programming that works (or not?)
The film “F1”. a big release of this summer, is showing several open cinema: open airs make their air cinemas in French -speaking Switzerland.
Imago/Landmark Media
Between projections of authors, festive evenings and breathtaking panoramas, these open air have become highlights of the season. “What is great is that there is something for everyone. While some open air are rather counting on blockbusters. others favor movies more appreciated by moviegoers, in particular in the presence of guests, and even the possibility of participating in activities, ”notes Meryl Moser.
But then, what are the films that are unanimous – or almost? “The answer varies according to the region, the audiences … and the intentions of the organizers. Some festivals are betting on great classics. recent successes to attract a large audience, while others choose singularity, ”says Samira Ben Mansour. With the coils of Valency. created twelve years ago, the founder succeeded in her bet by betting on proximity cinema: open airs make their and a desire to give life to the neighborhood. “The public is faithful because it comes back from year to year. Also, I notice that, for three or four years, young adults have been interested in the event. ”
Léonor Tanquerel specifies that the eclectic programming of Cinétransat remains a key success factor: “We note that the evenings that we sometimes thought was the most attractive. with large known films, are no longer necessarily those where the public is most numerous. The types of works acclaimed change each year. so we can no longer really predict which evening will be the most popular. ” Proof that diversity has its place in the universe of the seventh art.
Classics such as “Eternal Sunshine of the Spotless Mind” often share programming with blockbusters.
Imago/United Archives
Finally. for Christian Kellenberger, the important thing is to educate the public: “I have the feeling that people are rather curious and, even if some perhaps promote a blockbuster at first glance, we can be completely open-minded and dare to novelty.”
Want to choose a film or discover an open air cinema in your canton or elsewhere in French cinema: open airs make their -speaking Switzerland? We give you our top 5. all the addresses here: Ciné under the stars: Discover the 30 open airs (and even more)
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Cinema: open airs make their
Further reading: Montreal pays tribute to Serge Fiori at the big show of the National Day – Tom Cruise and Brad Pitt, the exceptional reunion at the preview of “F1” – Dunhill: disobedient grace in a Milanese garden – The horoscope on Monday, June 23, 2025 – Quarter Dix30 | “Green flow” and 10,000 parking lots.
