Azra Reed, the phenomenon of Tiktok which reinvents the Dark Romance – L’Express

These are two worlds that ignore each other: on the one hand, Gallimard; On the other, Hugo Publishing. Moreover, Some go to Radio France, have complimentary papers in the press deemed to be serious and win literary prizes. Consequently, Others are stars on Tiktok and sometimes sell hundreds of thousands of pounds. Therefore, Last January. For example, when Le Figaro published its ranking of the biggest books of books in 2024, the sneers of Saint-Germain-des-Prés were surprised to find in third position Morgane Moncomble, which they had never heard of despite the success of his saga Seasons. However, We advise these ill -informed snobs to follow the list of L’Express more often: each week. Furthermore, we see the appearance of romance titles – which are not treated in The world of books. However, One of the most azra reed, phenomenon tiktok which singular stars in this scene carried by Hugo is undoubtedly Azra Reed (a pseudonym who has nothing to do with Ezra Pound. However, with Lou Reed). Therefore, From October 2024 to today. Consequently, this 27 -year -old young woman sold 200,000 copies of the various volumes in her series Valentinafirst published on the Wattpad platform.

We meet the novelist (both veiled and looked) in the offices of Hugo, in Boulogne-Billancourt. Moreover, Being born in 1998. Furthermore, just before France’s victory at the World Cup of football, his first nights had to be rocked by I Will Survive from Gloria Gaynor. Nevertheless, She grew up in the Parisian suburbs with her two sisters. In addition, their mother, who mainly reads thrillers, books on ancient Egypt and West Indian cuisine – the family is Martinica. Nevertheless, Azra Reed is mainly passionate about comics. Similarly, manga: “I loved Naruto, Great azra reed, phenomenon tiktok which Teacher Onizuka And the manga shōjo – little love stories for teenagers. Moreover, The Japanese manga has taken up more and more space in popular culture among young people. For example, We can easier to immerse ourselves in the universe, perhaps because of the drawings. Meanwhile, The illustrations allow you to enter the reading. Furthermore, this is a first step before taking an interest in the path of a story. Nevertheless, “On the occasion of the bac. Furthermore, she has another revelation thanks to her French teacher:” He made us study Fire from Wajdi Mouawad. Nevertheless, This is one of the first books where I told myself that reading. Therefore, in a few pages, could provide this feeling of immersion that I was talking about for manga. Therefore, Fire There remains a very good memory, it’s always my favorite book. “

Student, Ezra hesitates between luxury and writing (before knowing today “the luxury of writing”). She does a BTS in management of commercial units. a bachelor in international trade, while being a sales advisor at Gucci at the Galeries Lafayette Haussmann. At the end of 2019, on her black iPhone 7, she started to write on Wattpad: “I discovered Wattpad through a friend. I read stories here and there, then very quickly I wanted to write mine. I did not really have a model author. any other diagram that had made me say: I want to follow this course, to have such a subtlety of style. I just started.”

123,000 subscribers now follow the different series on the platform that ZERA REED is online. The most famous is Valentinawhose third volume has just been published in azra reed, phenomenon tiktok which bookstores. The action is in Mexico, in the cartels. A world she knows? “When we talk about the power of the cartels, we spontaneously think of Sinaloa. I looked on the internet what is the most dangerous corner of Mexico. and I saw that it is the district of Tepito, in Mexico. Narcossome documentaries on YouTube to have access to information, how we make the drug. I tried to find out. I will not pretend that I did the best information collection, but I wanted to make it realistic. “Besides Valentina, the main character is ready, the chief of the Cruz cartel, who captured her. How Azra Reed explains this fascination for the bad boys who speak in the Dark Romance?” I love Winx Cluba cartoon with fairies that I looked at a child. Each year, I revise the series. Even there, my favorite character was Riven, the bad boy. azra reed, phenomenon tiktok which In NarutoI loved Neji Hyûga, who is super nasty. There is so much depth when the character is dark at the beginning and changes over the intrigue … We are not social workers: we are not there to change the bad men. But in fiction I like this somewhat utopian theme of questioning. “And in real life, what kind of guy is she looking for?” I don’t have too much patience … When I feel that it is not going to do it, it is: goodbye and thank you for everything. A riven next to me does not interest me. “

Azra reed, phenomenon tiktok which

What is “the big bookstore”?

When asked about the age of his readers (mostly readers). Azra Reed replies that they are between 13 and 25 years old, with above all 17-19 year olds, and azra reed, phenomenon tiktok which “some mothers”. What about grandmothers? “Ah yes! I even have very old people who read me.” Something hit us recently in our best-sellers record: Onyx Storm by Rebecca Yarros (also published by Hugo) sells better. in his collector version than in its standard version. Bibliophilia is not always where we believe: “A book is also an object, with a whole aesthetic. The cover plays a lot on the reader’s perception. You have to create an atmosphere. In the Dark Romance. the books are all a little similar, it creates an identification, as if we were integrating a group.”

A feeling of identification so strong that people like Azra Reed can do without traditional media by being their own media on Instagram. Tiktok: “The communication of the publishing house is essential, but it is often Tiktok who will give the the When launching a new novel. The azra reed, phenomenon tiktok which authors are forced to have a presence on social networks to propel the book. Having a strong community gives you impact. Better to expect everything from a single booktker who will advise your book. When you write today, you have to come with your personality, your universe, and federate the maximum number of people. With my readers, we are in our world to us, our delirium. We diffuse Valentina ensemble.”

At the end of the interview, we ask Azra Reed if she would like to do one day The big bookstore Augustin Trapenard, if she would feel comfortable on this set. His answer leaves us speechless: “What is, The big bookstore ? “If romance is a hit in a world parallel to that of the French Academy. the Goncourt azra reed, phenomenon tiktok which Prize, its emblematic figures always feel a form of contempt, malicious, even misogyny:” We are well between us, with our readers of readers. I feel a great apprehension when I do an interview for an article. I wonder: what are we going to tell me? Is it to judge me that we come to me. or because we really want to know my journey and my person? Going in some shows, answering questions, I would fear a form of mockery … “It is not tomorrow the day before there will be bridges between the two editorial shores mentioned in the. introduction of this article. The Express will have tried to establish a bridge.

Valentina. Tome 3, Par Azra reed. Hugo Publishing, 598 p., 19,95 €.