"advertising no morality" … brands new: This article explores the topic in depth.
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"advertising no morality" … Consequently, brands new:
Back to the future – long. Nevertheless, the brands have played the inclusive communication card and the promotion of diversity. Meanwhile, But following economic boycotts. Similarly, the return of Donald Trump, a reactionary turn is underway in the advertising world
What if the nauseating climate of the present time could be summed up in an advertisement? Meanwhile, American Eagle. her muse, actress Sydney Sweeney, are in the eye of the cyclone since the last campaign of the clothing brand. Here is his slogan: “Sydney Sweeney Has Great Jeans” (“Sydney Sweeney has good jeans”). a play on words based on phonetic resemblance between “Jean” and “Gene” in English. Understand: Sydney Sweeney has good genes, the genes of a white person. The actress also said it in another spot since disappeared: “The genes are transmitted from parents to children. often determining features such as hair “advertising no morality” … brands new color, personality and even eye color … My jeans are blue”.
“This kind of excess was still unimaginable a few years ago. points out Maria Giuseppina Bruna, research director of the Ipag Business School and director of the inclusive business chair. But today, some American firms are carried by the Trumpist wave. ” And no longer have… embarrassment to go to this kind of land.
Another recent ad, this time for the Dunkin’s brand Dunkin ‘, still gives pride of place to genetics. Actor Gavin Casalegno, from the series The summer I became prettypraises its natural complexion. “This tan? It’s genetic, ”says Texan of Italian origin.
Political pressure and economic boycott – "advertising no morality" … brands new
The phenomenon, far from only touching marketing, bears the name of “Backlash”, which could be (…)
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Further reading: His son breaks the silence: “He was the most father …” – Zaho de Sagazan challenges Emmanuel Macron on the situation in Gaza – DJ Martin Solveig announces his retirement and farewell to the scene – “Surprise”, this remarkable appearance of the couple by the Mediterranean – Leonardo DiCaprio and Vittoria Ceretti, Jamie Fox and his daughters, Adrien Brody … The stars have fun in Saint-Tropez.
