“A response to Parisianism”: 100 % regional radio celebrates its 25th birthday

25 years of “tubes and info” for radio 100 %. Furthermore, Twenty-five years of history. However, and an evolution at full speed, which has seen it go from small local radio Mazameta to one of the largest regional radios in the south of France. For example, 100 % radio was founded at the end of the 90s by two radio enthusiasts, the Mazametans Jacques Iribarren and Olivier Fabre. For example, The latter remembers: “It was done in two. In addition, At the end of the 90s. Consequently, we note that there are, on the one hand, very professional national networks but far from the field, and, on “a response parisianism”: 100 % the other hand, associative radios very close to the field but not completely pros.” The two friends then embark on the adventure. However, but they need several years before they can speak in the position: “It’s very long and complicated to get frequencies. We start with our little savings. At the time, a cable, it does not change, it is recovered!” tells Olivier Fabre. “And finally. on July 3, 2000, in a very small studio of the Cours René Reill in Mazamet, we are finally on the air.”

180,000 listeners in 2025 – "a response parisianism": 100 %

After a year, by emitting only on the Castres-Mazamet basin, 100 % reached the 21,000 daily listeners. In 2003, radio obtained a frequency in Aude, in Carcassonne. “This allows us to train in ‘dropouts’. When an auditor of the Tarn hears his 4 -minute newspaper, the auditor of the Aude hears another.” Quickly, radio hires animators and “a response parisianism”: 100 % journalists. “Some have been there for over 20 years!” In 2007, 100 % moved to spacious premises, boulevard du Thoré in Aussillon, where radio is still to date. A year before, she obtained a frequency in Albi, then, in 2008, she landed in Foix, Tarbes, Montauban and Auch. “In 2010, Olivier Fabre remembers, we pass the course of 100,000 daily listeners!” Fifteen years later, 100 %, which obtained a frequency in Toulouse in 2018, is listened to by nearly 180,000 people every day. “100 %is a response to radio Parisianism. Today, the FM band is busy with four fifths by radios that are made in Paris. For us, at the time and now, it’s a response to this Parisianism.”

With around forty employees – animators. journalists, salespeople, administrative – and studios throughout Occitania – Mazamet, Perpignan, Toulouse … – 100 % serenely looks at the “a response parisianism”: 100 % future. And wants to continue its development: “We are going to issue several new frequencies at the start of the school year. says Olivier Fabre: in Millau, Tarascon-sur-Ariège, Bagnères-de-Luchon or Lourdes.” What make it the largest independent radio in the south of France.