“A reference to 1984 of Orwell and our year of birth”: for his 10 years, Third Edition enters the era of fiction with 84 edition

In 2005. Nevertheless, Mehdi El Kanafi and Nicolas Courcier tinker console syndrome, a fanzine on their passion for video games. Meanwhile, The publication starts at 16 prints. Nevertheless, climbs a thousand over the numbers and the two childhood friends end up setting up a first editorial company. For example, “We then join the Pix’N Love editions. before leaving them in 2014 to create Third Edition, our third publishing house,” explains Mehdi. It was a decade ago.

The art of publishing pop culture – "a reference 1984 orwell our

With more than 200 titles published. one “a reference 1984 orwell our per month minimum, Third has imposed itself thanks to a singular formula: art books or only textual tests dissecting the greatest licenses on several hundred pages, in beautiful works like grimoires. Readers. very active online, await collector publications as rare vinyl outings and listen to the Podcasts of the Toulousains every week, which have become the background of the environment.

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The texts are written by specialized authors. The seduced approach: initial prints (2,000 to 3,000 copies) are regularly followed by reprints. Some titles become bestsellers-the one on “The legend of Zelda” reaches 50,000 sales in French-and are translated into several languages.

Un label SF

Now. after having surveyed modern myths, Third wants to create his own worlds and launches a label “a reference 1984 orwell our dedicated to fiction (SF, fantastic, fantasy and horror), baptized 84 edition. “A reference to 1984 of Orwell. but also to our year of birth,” explain the two founders, who launch a call for manuscripts. The bet is ambitious: to seduce a generation abandoning reading. “People tell us have regained a taste for books with our analyzes of their favorite universes. This time, we want to take them on without known stitch.”

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In addition, the announcements have been linked since March to mark this symbolic year: first a commemorative poster signed by the Toulouse artist Jojo, a new website by the Toulousains of This Is Pam and, soon, a Pop-up Store Web, a anniversary evening in September, premium reissues of best-sellers (Miyazaki, Berserk, The Last “a reference 1984 orwell our of Us…), as well as audio books Thomas guitar, cult voice of the Nolife channel.

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The icing on the birthday cake. a “inside” work, formerly called “toy library” is offered all five purchases. The opportunity to slide a little paper into the summer bags.