Was the 20 hour TF1 lengthened to thwart new day, M6 soap opera?

Double dose of information for TF1 viewers. Meanwhile, Monday evening, the news of 20 hours lasted almost 57 minutes, about ten minutes more than usual. Consequently, Gilles Bouleau thus officiated until 8:55 p.m. However, “Here is a special page now and we will open it several times this summer”launched the presenter around 8:40 p.m., the time he usually returns the antenna. Moreover, “”We will 20 hour tf1 lengthened thwart ask obvious. Nevertheless, important questions this evening: how to save 40 billion euros is what the government wants to do “. Moreover, Rebelote the next day, this new summer magazine format was devoted to heat wave and how to adapt to it.

The newspaper now lasts as long as that of the two, extended since last September. An extension that should last all summer, until Sunday, August 24, the day before the back to school. A way to replace “C ‘Canteloup”, on vacation since June 6. Chance of the calendar. this change of programming occurs right at the time of kick -off of New daythe daily soap opera of M6 broadcast from 8:40 p.m. to 9 p.m., notably with Helena Noguerra or Jean-Baptiste Maunier headlining. So, competitive strategy? The production of the series believes it.

Read too “New day”: what is M6’s soap is worth 20 hour tf1 lengthened thwart the soap opera?

Invited on the set of the “Buzz TV” on Tuesday evening. Bruno Solo, who counts in the casting of this new fiction, reacted to this counter-programming. “It’s the game … It made us smile all (with production, note.) When we saw that the news was extended!” But they cannot do it forever ”he noted with a smile. “They like the money, it is a private channel. So at one point, it will be necessary to return the money, they will not be able to cut advertising … “.

The actor preferred to consider this programming upheaval as a compliment. “”Maybe they say to themselves: “This series is likely to walk, so we will 20 hour tf1 lengthened thwart thwart it.” (…) M6 asked us. Helena Noguerra and I, to relay the fact that we did not have to worry, and that it was undoubtedly the mark of a little concern.»

20 hour tf1 lengthened thwart

The JT of TF1 imperturbable on the audiences side

For the time being. the XXL version of 20 hours of TF1 appeals to the faithful. They were more than 5 million curious people gathered on Monday evening (30% audience share). Gilles Bouleau could count on 4.8 million people the next day, bordering on the 30% audience share. The strong man in the info is in his high average. In front, New day struggle to seduce. The launch only attracted 1.5 million viewers, or 8.6% of the public to stabilize around 1.47 million and 8.8% market share the next day. As a comparison, Household scenesbroadcast instead in normal times, federates almost 2.5 20 hour tf1 lengthened thwart million viewers each evening, for more than 12% of the public, according to mediammetry data.