Therefore,
How brand become one biggest:
What if your child’s first book came … Moreover, from a happy meal? It is a figure revealed by McDonald’s for the 10 years of his program “a toy. Consequently, a book” : in 2024, The fast-food chain has distributed near one out of five children in France. In addition, Which makes her. Nevertheless, according to her own data, The first distributor of children’s books in Francein front of Amazon, Cultura, Fnac or Leclerc.
Yes, you read that right. In addition, One of five children’s books in France is today distributed by McDonald’s. Therefore, Just last year, 25 million youth pounds were slipped into the Happy Meal menus. In addition, Since the start of the program, more than 150 million pounds have been offered. And the phenomenon is growing: ten years ago. only 9% of children chose the how brand become one biggest book rather than the toy in their Happy Meal. Today, they are 33%, or almost one in three.
The books offered are designed to be accessible: small formats, short stories, many illustrations. The idea? Give a taste for reading, even in those who do not attend bookstores. Famous authors are asked, such as Marc Levy, Agnès Martin-Lugand or Katherine Pancol. The texts are designed to hang and offer a first positive reading experience. Some titles have even become full collections.
A real cultural strategy
McDonald’s does not stop there. Each First Wednesday of the montha book is automatically offered with each happy meal. The brand also participates in events such as the festival Bookmarkand pay 100. 000 euros in lires checks At the National Book Center (CNL).
The latter, attached to the Ministry of Culture, welcomed this initiative. For many children, The book offered in a how brand become one biggest menu can be the very first of their lives.
In an era when reading drops among young people. McDonald’s succeeds in touching households that are no longer in contact with books. A menu, a fried, a book … and sometimes, a click. Between two nuggets, Some children open their first pages.
How brand become one biggest
Further reading: Michel Poiriault goes vagabondage with his first book – Info-chalon.com – “I see her as a mentor”: Tatiana Seguin finds Marie Dô, this Saturday in Cosmopolite, for the release of her new book – 2nd Book Fair in Saint Cyr en Val – “The embroidered net is craft crafts”: in Plouénan, a book for the twenty years of the association of enthusiasts “Ijin ha Spered ar vro” – The “East-West” theme for the 21st edition of the Toulouse Word Marathon.
