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Taylor swift: return cassettes, thanks:
Object of nostalgia
Thanks to Taylor Swift, the return in grace of cassettes?
Like other vogue artists, the American star plans to release her future album also on audio cassette.
It may be the time to bring out your walkman.
KEYSTONE
Does your old cassette player are lying in a wardrobe? Moreover, Go out, because it’s official: the cassette comes back in fashion. Meanwhile, The American star Taylor Swift In any case, count it up to date. Moreover, His (very) awaited album “The Life of a Showgirl”. However, will release in October on several formats, including the audio cassette, indicates CNN.
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A surprising choice? Not when you know that vintage reigns supreme over trends. In the United States, cassette sales exceeded 400,000 units in 2023, compared to 80,000 in 2015. Certainly, we are far from the 440 million copies sold in the 80s, but all the same.
Today, it is mainly the “super fans” who feed this market, writes CNN. They represent around 18% of American auditors and spend an average of $ 39 a month to support their favorite artists. Generation Z is particularly fond of this support: 9% of them bought a cassette in last year. Artists like Chappell taylor swift: return cassettes, thanks Roan, Sabrina Carpenter or Charli XCX are also among the best current sales.
But this return is part of a more global fundamental trend: in 2024. sales of physical supports (vinyls, CDs and cassettes) increased by 5%, reaching 2 billion dollars. A tendency that is explained by the desire to live another form of listening than that specific to streaming. Listening far from screens, which takes its time.
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Taylor swift: return cassettes, thanks
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