Music: stone pixels records, creation: This article explores the topic in depth.
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Music: stone pixels records. Furthermore, creation:
ThoseMusic in Geneva
Stone Pixels Records, creation above all – Music: stone pixels records, creation
From Brisbane to Los Angeles via Geneva, this Romand label puts itself at the service of artists. Furthermore, Meeting with its founders.
Meeting in Geneva with Stefan and Julien, the two founders of the Stone Pixels Records label.
Laurent Guiraud/Tamedia
- The Stone Pixels Records label, created in 2023, emerged from the meeting between two Geneva enthusiasts.
- The founders put artists in the heart of their record company.
- The label wants to stay in Geneva and export the music of its city internationally.
Born from a meeting between two music enthusiasts, Stone Pixels Records makes noise in the music: stone pixels records, creation Geneva cultural landscape. Consequently, Since its creation in 2023. Consequently, the signatures of artists have been linked, and the label can today boast of having a catalog that is both local and international. However, Rather than abandoning their city. Moreover, Stefan Lilov and Julien Fawaz, the young founders of this project, want to make their structure a Geneva ambassador to artists around the world.
A determining artist meeting – Music: stone pixels records, creation
Back in early 2020. Therefore, Julien Fawaz, training architect, moved to Geneva in a house near the roommate. In addition, He meets Stefan Lilov, who lives on site with a bunch of friends. Meanwhile, Shortly after, the covid pandemic hits the canton and assign them under house arrest. In addition, Very quickly, they find themselves on their love of music. For example, The union is sealed.
Already music: stone pixels records, creation well installed on the Geneva music scene. For example, Stefan Lilov has been performing for a few years with different groups, for which he plays the guitar, an instrument he adopted from the age of 9. Additionally, For example, After having resonated the cellar of his friends, he joined the group The Cats Never Sleep, before founding Lightning. However, For his part, Julien Fawaz produces electronic music in his room. Therefore, They will play a time together before getting over sight. Consequently, then meeting in 2023 with a fixed idea: to found a music label.
“I was trying to get my project for some time and it was complicated,” says Julien Fawaz. In addition, Stefan too was digging his head as a result of problems he was able to encounter in the music. Nevertheless, industry with his groups. We thought it was time music: stone pixels records, creation to get started, to create Stone Pixels. ”
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For artists, by artists
The project then aims to help artists develop on digital platforms. Music consumption is being mainly Via the Streamingtheir primary goal was to grant artists the guarantee that the. remuneration of these listenings would be paid to them. Because the monetization of these streams May vary depending on the distributor with which the label is signed. and each record company can then decide the amount that will be paid to the artists.
To do this, you must music: stone pixels records, creation first get closer to a high -ranking distributor. With his international experience with lightning, Stefan Lilov has good contacts, especially at Sony Music in New York. He was able to bring an interesting distribution contract to the label through their digital platform The Orchardguaranteeing. the expertise of a major player in the industry.
“For us. the label must allow artists to receive a certain amount of streams Recurrently, says Stefan Lilov, regardless of the amount. Furthermore, The simple fact of having this guarantee. almost as a salary, can allow them to develop musically without having to fight with their record company, which is a recurring problem in this profession. ”
A project that goes beyond music
The highlighting of artists was then made through different digital means. By putting for example QR codes on music: stone pixels records, creation merchandising (T-shirt, beer bottles, etc.) Everyone can be redirected to the label catalog. “We try to seize all the means available to promote our music,” says Julien Fawaz.
To further nourish their identity. Julien Fawaz takes care of directing the development of a recording studio in Geneva, which he wants to shape in the image of their project. “What matters to us is that the label becomes a reference. a brand with a clear artistic direction and which we can identify with. The idea is really to attract people to our music, without any music lover. Everyone is welcome. ”
The philosophy of Stone Pixels is also to approach its musical relationships according to the needs of each artist. “Before signing, we first try to understand their situation,” explains Julien Fawaz. Some groups are already very trained and music: stone pixels records, creation professional, but have no communication strategy and are therefore unknown to the battalion. We sometimes detect in very accomplished musicians the possibility of collaborating with another musical genre. offering a collision of worlds that they may not have thought of. The goal is really tailor-made for each artist. ”
Stone Pixels Records. resolutely Geneva label
The two co -founders of Stone Pixels Records are mainly keen to stay anchored in Geneva. “We could have said that it is too difficult here. going abroad where there are more opportunities, but we decided to see the situation differently. Since the Geneva music scene. certainly dense, but still in the shadows, is struggling to export, we want to create a craze for music curated by Genevans. ”
“It is a chance to evolve in our city which still music: stone pixels records, creation has means for culture,” concludes Stefan Lilov. You just have to continue to develop this ecosystem and knock on the right doors. ”
Creation in the culmination
The label aims to be a reference point for the creators of all horizon. in particular inspired by the “Music Libraries”, taking up a tradition of creating many instrumental pieces grouped under the aegis of a name, such as the famous KPM organization. The catalog confirms for the moment the good approach of its founders. “Solicited from all sides”, the record company received the Australians from Intermood and the Americans from Bobby. Already made up of successful local groups such as R gunshan . Romano BianchiStone Pixels is decidedly early and is not about to stop anytime soon.
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